Transcript
Core Marketing Concepts
Needs, Wants and Demands• Needs• Basic human requirements• Wants
Specific objects that might satisfy the need.
• DemandsWants backed by paying capabilities
Stated needs
Real needs
Unstated needs
Delight needs
Secret needs
Type of needs
Offerings and Brands• Offerings• A set of benefits that satisfy needs
• BrandsOfferings from a known source
Value and satisfaction
Marketing Channels
Supply Chain
Competition
Marketing Environment
These slides were created by Sharang Agarwal, IIT Kharagpur as part of an internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow (www.IIMInternship.com)
Disclaimer
top related