What are some core Marketing Concepts?
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What are some core Marketing Concepts?
CORE MARKETING CONCEPT
N E E D S
W A N T S
D E M A N D
OR
TARGET MARKET : RURAL AREA
POSITIONINGN : LOW BUDGET PRODUCT
SEGEMATATION
1 2 3 4
O F F E R I N G
FREE AUDIO TAPE
FREE 2 YEAR MANTENANCE
B R A N D
Excellent taste
Best Quality
Naughty small girl
V A L U E
Q Quality S Service
P Price S
A T I S F A C T I O N
COMMUNICATION CHANNELS
DISTRIBUTION CHANNELS
Newspaper Television Internet
Shops Trade Fair E-commerce
SERVICE CHANNELS
Warehouse Transportation Banking
S U P P L Y C H A I N S
RETAILERS
Raw material Manufacturer
Product for consumer
WHOLESELLER
Free cup
Free Holiday Trip
Producing
Distributing
Promoting
Demographic Environment
Economic Environment
Social Environment
Natural Environment
Technological Environment
Political-legal Environment
Need, Wants, Demands Target Markets, Positioning, Segmentation Offerings and Brands
Value and satisfaction
Marketing Channels
Supply Chains
Competitions Marketing Environment
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
THANK YOU
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