Welcome!. Welcome David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc.
Post on 26-Mar-2015
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Welcome!
Welcome
David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc.
Agenda
Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A Making It Work – Dave Bilbrey Future-Proofing Your Site – David Harris The Right Stuff – David Bowser LUNCH with Q&A
Your Internet Plan
The Challenge
So What’s the Big Deal?
Where have we just been? Why should we care? What has the Internet done for you lately?
What have you accomplished on-line? Has the Internet ruined an afternoon?
What’s the “Futz Factor?”
Bottom Line
The Internet is slowing becoming so important that the owners and executive management should be reviewing your Internet strategy.
Internet strategies are not getting enough attention
Often championed by “believers.” So, what’s your plan?
Elements of the Plan
Seven Page Document Intellectual Property Strategy Home Page Strategy Internal Home Page Strategy E-Mail Communication Strategy Internet Access & Security Strategy On-line Sales & Marketing Strategy On-line Service Strategy
Five Ways to Gain an Internet Marketing Advantage
1. Put Quality Product & Policy Answers on the Web2. Standardize E-mail Communication
a. Same domain as company web siteb. Include key signature elements: Name, company,
title, site, Include vCard
3. Establish A Monthly E-mail Newsletter4. Ask Web Visitors For Response
a. Forms can send e-mail to GoldMine or Excel
b. Ask for the order5. Offer a Client-only Area.
Offer a Client-only Area
Things You Can Show Order status, Billing status, Project status, Inventory
status, Company Schedule, Product Specifications Managing Population of On-line Accounts
Web Pro Pack Access Management Monitory Customer Access
Monthly reports on user activity by e-mail Exception reports by e-mail Repeated unsuccessful attempts to login Automated Lost Password Management
Assessing the Competition
Visit the Sites 3 Top Competitors Quarterly Anyone Attacking Your Market On-line?
Are they taking away emerging customers Are they forcing you to react
Identify One Site that Represents Where You Want To Be
Your Internet Plan
Elements of the Plan Five Ways to Gain an Internet Marketing
Advantage Assessing the Competition
Contact Management – Al Chinn
How CRM will connect you to the Internet
Accounting Integration Projects
The Miracle of Work That Customers Do for You
Five On-Line Sales Project Profiles
Accepting Orders From Web Sites Sending Data to Web Sites Building a B2B Web Store Building a B2C Web Store
Accepting Orders
Project Profile Project Estimate Project Planning Web Site
Accounting
Order
s
Accepting Orders – Project Profile
You Have an On-line Web Store Site Generates 5 or More Orders Per day Part Numbers Can be Identified
Accepting Orders – Project Estimate
EC Gateway Application $2,895
Dedicated PC and Internet Connection $1,000
Yahoo Store or ShopSite Connection $0
Other Connection or Item Transaction Table2 $1,000
Project Management & Testing 8 Hours
Accepting Orders – Project Planning
Internet Access For Receiving Orders Key Issue #1: mapping to item id Key Issue #2: customer strategy
New accounts Existing accounts Anonymous accounts
Sending Data
Project Profile Project Estimate Project Planning Web Site
Accounting
Data
Sending Data – Project Profile
You Have or Your Are Building a Web Store Site Can Utilize Accounting Data Database Application Used
Microsoft SQL, Oracle, DB2 MySQL FoxPro, etc.
Sending Data – Project Estimate
EC Gateway Application1 $2,895
Dedicated PC and Internet Connection $1,000
SQL Server, MySQL, FoxPro Server Data $0
Other Server Database $1,000
Reseller Project Management & Training 8 Hours
Sending Data – Project Planning
Internet Access For Data Sending Key Issue #1: what data is useful Key Issue #2: refresh frequency Key Issue #3: adding new fields and tables
B2B Web Store
Project Profile Project Estimate Project Planning Web Site
Accounting
Data
Order
s
B2B Web Store – Project Profile
Essential Motivation: Key Customer Requesting an Internet Store Competitors Offering an Internet Store
Possible Upcoming Marketing Deadline You Have Marketing Budget
B2B Web Store – Project Estimate
EC Gateway Application $2,895
Web Pro Pack Application $6,495
Dedicated PC and Internet Connection $1,000
Minor Modifications and Training $1,500
Monthly Hosting $150
Project Management & Testing 25 Hours
B2B Web Store – Project Planning
Create A Storyboard for the Site Internet Access For Data Transfer Key Issue #1: creating a storyboard Key Issue #2: cleanup accounting data Key Issue #3: beta testing
B2C Web Store
Project Profile Project Estimate Project Planning Web Site
Accounting
Data
Order
s
Marketing
B2C Web Store – Project Profile
Essential Motivation: Serve existing customers Developing a new market Sell consumables and parts to existing
customers Possible Upcoming Marketing Deadline.
B2C Web Store – Project Estimate
EC Gateway Application $2,895
Web Pro Pack Application $6,495
Dedicated PC and Internet Connection $1,000
Design Modifications and Training $2,500
Monthly Hosting $150
Marketing Plan Variable
Storyboard & Testing 20 Hours
B2C Web Store – Project Planning
Create A Marketing Plan for Site Internet Access For Data Transfer Key Issue #1: creating a storyboard Key Issue #2: cleanup accounting data Key Issue #3: executing sales and marketing
BREAK
Meet the Presenters: Ask Questions
Making It Work – Dave Bilbrey
Local Expert Shares Practical Application of Automation Projects
Future-Proofing Your Site – David Harris
Passing the Million-Dollar Sniff Test and Staying Ahead of Obsolescence
Ten Ways to Make a Site Look Great
Good Domain Address. Rule for a good domain: tell someone over the phone Make the “www” optional How registration works
Registry, Name Server (DNS), IP address and header
Fonts: Use Small Type, Use Few Fonts Establish a Pallet of Several Colors Use Small Images Crop and Frame Images
Ten Ways to Make a Site Look Great
Spell Check and Copy Edit Communicate in Headlines and Short Paragraphs Use Sidebars and Callouts Hire a Designer for the Initial Layout Avoid the Armature Giveaways:
Any page that says “under construction” or coming soon.
Visible visit counters Template-developed sites Overstated “Welcome to our new site”
Tips On Future-Proofing
Never Let the Content Get Out of Date Steadily Adopt New Techniques
Streaming Video Database-Driven Information Alerts and Action-based E-mail
Select Technologies Posed For Growth Microsoft .NET XML
The Right Stuff – David Bowser
Your Network is the Key to Leveraging the Net. Learn How Network and
Internet Access Safe and Reliable.
Workshop Recap
Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A Making It Work – Dave Bilbrey Future-Proofing Your Site – David Harris The Right Stuff – David Bowser LUNCH with Q&A
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