Welcome!. Welcome David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc.

Welcome!

Welcome

David Bowser, Computer Data David Harris, EC Internet Al Chinn, Plain English Dave Bilbrey, DBC Systems, Inc.

Agenda

Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A Making It Work – Dave Bilbrey Future-Proofing Your Site – David Harris The Right Stuff – David Bowser LUNCH with Q&A

Your Internet Plan

The Challenge

So What’s the Big Deal?

Where have we just been? Why should we care? What has the Internet done for you lately?

What have you accomplished on-line? Has the Internet ruined an afternoon?

What’s the “Futz Factor?”

Bottom Line

The Internet is slowing becoming so important that the owners and executive management should be reviewing your Internet strategy.

Internet strategies are not getting enough attention

Often championed by “believers.” So, what’s your plan?

Elements of the Plan

Seven Page Document Intellectual Property Strategy Home Page Strategy Internal Home Page Strategy E-Mail Communication Strategy Internet Access & Security Strategy On-line Sales & Marketing Strategy On-line Service Strategy

Five Ways to Gain an Internet Marketing Advantage

1. Put Quality Product & Policy Answers on the Web2. Standardize E-mail Communication

a. Same domain as company web siteb. Include key signature elements: Name, company,

title, site, Include vCard

3. Establish A Monthly E-mail Newsletter4. Ask Web Visitors For Response

a. Forms can send e-mail to GoldMine or Excel

b. Ask for the order5. Offer a Client-only Area.

Offer a Client-only Area

Things You Can Show Order status, Billing status, Project status, Inventory

status, Company Schedule, Product Specifications Managing Population of On-line Accounts

Web Pro Pack Access Management Monitory Customer Access

Monthly reports on user activity by e-mail Exception reports by e-mail Repeated unsuccessful attempts to login Automated Lost Password Management

Assessing the Competition

Visit the Sites 3 Top Competitors Quarterly Anyone Attacking Your Market On-line?

Are they taking away emerging customers Are they forcing you to react

Identify One Site that Represents Where You Want To Be

Your Internet Plan

Elements of the Plan Five Ways to Gain an Internet Marketing

Advantage Assessing the Competition

Contact Management – Al Chinn

How CRM will connect you to the Internet

Accounting Integration Projects

The Miracle of Work That Customers Do for You

Five On-Line Sales Project Profiles

Accepting Orders From Web Sites Sending Data to Web Sites Building a B2B Web Store Building a B2C Web Store

Accepting Orders

Project Profile Project Estimate Project Planning Web Site

Accounting

Order

s

Accepting Orders – Project Profile

You Have an On-line Web Store Site Generates 5 or More Orders Per day Part Numbers Can be Identified

Accepting Orders – Project Estimate

EC Gateway Application $2,895

Dedicated PC and Internet Connection $1,000

Yahoo Store or ShopSite Connection $0

Other Connection or Item Transaction Table2 $1,000

Project Management & Testing 8 Hours

Accepting Orders – Project Planning

Internet Access For Receiving Orders Key Issue #1: mapping to item id Key Issue #2: customer strategy

New accounts Existing accounts Anonymous accounts

Sending Data

Project Profile Project Estimate Project Planning Web Site

Accounting

Data

Sending Data – Project Profile

You Have or Your Are Building a Web Store Site Can Utilize Accounting Data Database Application Used

Microsoft SQL, Oracle, DB2 MySQL FoxPro, etc.

Sending Data – Project Estimate

EC Gateway Application1 $2,895

Dedicated PC and Internet Connection $1,000

SQL Server, MySQL, FoxPro Server Data $0

Other Server Database $1,000

Reseller Project Management & Training 8 Hours

Sending Data – Project Planning

Internet Access For Data Sending Key Issue #1: what data is useful Key Issue #2: refresh frequency Key Issue #3: adding new fields and tables

B2B Web Store

Project Profile Project Estimate Project Planning Web Site

Accounting

Data

Order

s

B2B Web Store – Project Profile

Essential Motivation: Key Customer Requesting an Internet Store Competitors Offering an Internet Store

Possible Upcoming Marketing Deadline You Have Marketing Budget

B2B Web Store – Project Estimate

EC Gateway Application $2,895

Web Pro Pack Application $6,495

Dedicated PC and Internet Connection $1,000

Minor Modifications and Training $1,500

Monthly Hosting $150

Project Management & Testing 25 Hours

B2B Web Store – Project Planning

Create A Storyboard for the Site Internet Access For Data Transfer Key Issue #1: creating a storyboard Key Issue #2: cleanup accounting data Key Issue #3: beta testing

B2C Web Store

Project Profile Project Estimate Project Planning Web Site

Accounting

Data

Order

s

Marketing

B2C Web Store – Project Profile

Essential Motivation: Serve existing customers Developing a new market Sell consumables and parts to existing

customers Possible Upcoming Marketing Deadline.

B2C Web Store – Project Estimate

EC Gateway Application $2,895

Web Pro Pack Application $6,495

Dedicated PC and Internet Connection $1,000

Design Modifications and Training $2,500

Monthly Hosting $150

Marketing Plan Variable

Storyboard & Testing 20 Hours

B2C Web Store – Project Planning

Create A Marketing Plan for Site Internet Access For Data Transfer Key Issue #1: creating a storyboard Key Issue #2: cleanup accounting data Key Issue #3: executing sales and marketing

BREAK

Meet the Presenters: Ask Questions

Making It Work – Dave Bilbrey

Local Expert Shares Practical Application of Automation Projects

Future-Proofing Your Site – David Harris

Passing the Million-Dollar Sniff Test and Staying Ahead of Obsolescence

Ten Ways to Make a Site Look Great

Good Domain Address. Rule for a good domain: tell someone over the phone Make the “www” optional How registration works

Registry, Name Server (DNS), IP address and header

Fonts: Use Small Type, Use Few Fonts Establish a Pallet of Several Colors Use Small Images Crop and Frame Images

Ten Ways to Make a Site Look Great

Spell Check and Copy Edit Communicate in Headlines and Short Paragraphs Use Sidebars and Callouts Hire a Designer for the Initial Layout Avoid the Armature Giveaways:

Any page that says “under construction” or coming soon.

Visible visit counters Template-developed sites Overstated “Welcome to our new site”

Tips On Future-Proofing

Never Let the Content Get Out of Date Steadily Adopt New Techniques

Streaming Video Database-Driven Information Alerts and Action-based E-mail

Select Technologies Posed For Growth Microsoft .NET XML

The Right Stuff – David Bowser

Your Network is the Key to Leveraging the Net. Learn How Network and

Internet Access Safe and Reliable.

Workshop Recap

Your Internet Plan – David Harris Contact Management – Al Chinn Accounting Integration Projects – David Harris BREAK with Q&A Making It Work – Dave Bilbrey Future-Proofing Your Site – David Harris The Right Stuff – David Bowser LUNCH with Q&A