Weibo Agent Beta - Focus Group in Dalian, China

CHINESE SOCIAL MEDIA

Introduction, Overview Training + Focus Group

WeiboAgent startup

Dalian, China

Introduction• We teach you (+ feed you), you give us feedback • Why you are here• About Chinaccelerator• About Weibo Agent

Ice Breaker

•Your Name•Your Business•Where you are from•Fun fact

Weibo, Chinese Twitter / Facebook• Microblogging mix of Twitter / Facebook• 4 weibos in China

• Sina• Tencent, 163, sohu

Twitter Facebook Sina Weibo

New People Can Read Y N Y

Easy to Use N Y Y

Comments In-Line N Y Y

Open API Y N 50%

Ecommerce (E/C) friendly

N Y Y

SEO Benefit Y N Y

B2B Relations Y N Y

Not just personal, but business!• Founder / CEO / Spokesman (1 person tweets)• Department shares the account (recommend

cotweet.com)• Each worker has their own twitter / facebook account

(@Startup_Mary @Startup_John)

Great for Events + Promotions

Who Manages Your Weibo account?• You• Your staff• Both

• Agency?

• How do you communicate with your team

Uses for Weibo Marketing• Sales• Investor Relations• Business Development / Find Partnerships• Reputation• Public relationship• Branding• Influence• Others (any examples?)

What ways can you think to Weibo?

Login to WeiboAgent.com! Db4f19f6a1

mm@shadstone.comZ8rYoAq5

What do you think of the beta?• Would you like to see a daily/weekly/monthly report?• What data would you like to see in a report? And why?

What features do you like the most• Account Checklist• Account Performance• Traffic• Most popular posts• Promotion effectiveness and monitoring• Influencer/CRM• Others

Would you like to hear advice?• from us (weibo agent interface)?• From specialist on the internet• From university students• Open forum discussion?• Public or private?

What advice do you need the most?• What content to post, and knowing what is most effective• Who to follow• How to interact with people• How to monitor the interaction with certain people• How to promote yourself/your business on weibo• How to carry out successful campaigns• What data to monitor and how to improve accordingly• How to manage weibo marketing in general• How to manage between multiple users (yourself and your

assistant/manager)

How would you like to see the advice?

• comments/tips written on the wall from real people• structured action plan with a report coming after the

implementation• Both the above

Would You like us to implement?• (We will assign a weibo assistant for you)• They would login your account

Management• Do you know what targets to set to realize your

expectations?• How do you communicate with your assistant? How does

your assistant report to you? Are you happy with the reporting system? Do you know what KPIs to ask for?

• How would you rank the implementation with a score (1 to 10)? What do you think the problem is?

• How would you rank the marketing management system with a score (1 to 10) What do you think the problem is?

Pricing – Pay? How Much?• How much would you pay for a report tool like weibo

agent?• How much would you pay for a report + advice tool like

this?• How much would you pay for an assistant to help you with

weibo?• How many hours do you think the assistant should work

on your weibo every week?

Name Suggestions?• Ruby North• Weibo agent• Company name vs product name• Doctor

• China Marketing MD

• Grasshopper

Thank you!• Feedback is key!

• WeiboAgent.com• info@weiboagent.com

• Ascendas IT park• Dalian, China