Wego Sales Presentation (Media Agencies) November 2009.

Wego Sales Presentation (Media Agencies)November 2009

Media Agencies and Wego

• Easy to describe our ad opportunities and benefits to clients• Predictable traffic levels and CTRs (supported by data &

reporting)• Ease of execution• Regional yet targetable exposure through a single buy

Wego can help you achieve the following objectives:

If your objectives are different, we are happy to craft a custom approach based on your needs

Wego: What Is A Travel Search Engine ?

We don’t sell travel …

…We deliver great leads to merchants who sell travel.

Wego: Sourcing Leads Thru Incremental Traffic

We add no value by competing with your existing marketing efforts.

• Market-specific above the line advertising

• Search engine marketing

• EDM / CRM / Loyalty

• Direct “power shoppers” (via bookmark)

• Portal travel channels “powered by Wego”, such as MSN, Yahoo, News.com.au, eBay …

• 1st/2nd page natural Google search results

• Regional cable TV tie-ups

Wego – Incremental Traffic Merchant – Core Traffic

Our goal is to source and develop traffic that you don’t reach on your own.

Wego – “Ready to Buy” Leads

Beginning their travel search

Ready to Buy

Wego: Great Leads are “Ready to Buy”

Where to go? What to pay? Where to buy?

Destination chosen Price checked Merchant selected

“Live Price”Real-time price & availabilityShoppers late in their search

“Hot Deals”Time-sensitive promosShoppers seeking inspiration

“Recent Price”Recent prices - instantlyShoppers seeking convenience

Wego: 3 Paths that Make Leads “Ready To Buy”

We reach shoppers at all stages of their travel planning!

Source: Wego Global User Survey Mar/Apr 09

Wego Traffic – Demographics/Behaviour

Highly active Travellers with Disposable Income

34% are aged 25-34, 28% are aged 35-44

47% are male. 53% are female

30% earn over US$50k/yr. 21% earn over US$100K/yr

52% spend at least 15 hours online each week

“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents

“Western Europe”, “SE Asia” and “Australia” were the top planned destinations

48% now spend more time hunting for good deals than they did before the recession

Wego Traffic – Geo Sources

Wego reaches >1M consumers/month

ID - 3%PH - 3%CA - 4%

IN - 6%

MY - 4%

US - 13%

HK - 6%

UK - 7% SG - 8%

AU - 10%

United States

Australia

Singapore

United Kingdom

Hong Kong

India

Malaysia

Canada

Philippines

Indonesia

Premium Display – Hotel Spotlight

Basic Display – Can target by user IP, search terms, Wego product environment

Media Agencies – Advertising Opportunities

Premium Display – Merchant Spotlight

Wego Deals Newsletter Premium Text Link

Featured Text Link Co-Marketing Placements

Media Agencies – Advertising Opportunities

Wego – Advertising Comparison

Wego will be one of the best performing tools in your toolbox.

We can’t deliver the volume of SEM or big display networks, but we can outperform on ROI.

Wego allows you to run display alongside your search results.This is an effective method of using price and brand attributes together.

ObjectiveDisplay SEM (Google) WegoBranding Direct Response Direct Response+++

Volume/Impressions High Medium Low

Pricing CPM CPC CPC

Click-thru Rate 0.1% - 0.3% 0.5 - 3.0 % 17.5 – 60%

Conversion 0.1% - 0.3% 0.25 – 2.5% 1.0 – 6.0%

ROI on Conversions Low Medium High

Wego delivers value to our travel & non-travel partners

• Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI

• Over 150 travel providers have signed commercial agreements with us, including:

– leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas

– Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific

– Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline

• Over 20 distribution agreements including:– Major portals such as Yahoo!, MSN, eBay,

News.com.au, In.com– Major airport/travel hubs such as Changi

Airport, ViaSingapore

News Digital Media, a division of News Corp,

is an investor.

Thank You

Contact• Craig Hewett• craig@wego.com

• Gary Lipkowitz• lipko@wego.com

• +65 6438-8242