Week 6 project starter - social media management

Recap

• Week 1 – Brainstorming• Week 2 – Business Planning• Week 3 – Staying Organized• Week 4 – Developing Your Brand• Week 5 – Designing Your Website

• Week 6 – Social Media

So What Is Social Media?

Social Media is about

• Networking– Meeting new people who you won’t ordinarily meet

(outside of the people you know personally)• Sharing of ideas and concerns– Collaboration and engagement

• A strong network is needed to run a successful business or start-up– You need people who support and love what you do.

Your closely nit group of friends/family WILL not cut it.

Expanding Your Circle of Influence

• We all have a circle of influence– My friends / colleagues who like the work I do• They have a circle of influence

– Those people are the ones who like the work my colleague does

– Chances are, I don’t know most of them» That group of people also has a circle of influence of

people who trust them» Chances are, I don’t know any of them» ^--This is your audience, the people you need to

introduce your BRAND too.

Identifying

Users• People who will use your

end product

Fundraising – people who are involved in campaign

Consumers• People who will buy your

end product

Fundraising – people who donate to your campaign

Social Media – Hard Work

• You need to be vigilant and active on social media

• People expect quick responses• You need to do A LOT of statistical tracking,

monitoring, and constantly revisiting your social media strategy.

So Why Do I Need This?

• You need advisors and supporters– Advisors will provide input– Supports will share what you say

• Link your “brand” to your “website”– And later to your crowdsourcing campaign (kickstarter /

indiegogo)

• You need a responsive following of users when your campaign goes live.

LinkedIn is especially popular among college graduates and internet users in higher income households

Facebook also has high levels of engagement among its users: 63% of Facebook users visit the site at least once a day, with 40% doing so multiple times throughout the day

TwitterTwitter Users are Influencers

140 Character Messages – Make Them Count

Twitter Tips• When starting a tweet to a specific user, and you want everyone to see, DO NOT

start with “@SoandSo you are correct!”. Instead:– “.@SoandSo you are correct!”

• Retweet, Retweet, and Retweet– But don’t only fill your feed with Retweets

• Follow Friday– Do this. Identify your most active users, and let the world know. People will do the same for

you.

• Hashtag as often as you can, but #don’tbeannoying #aboutit #becauseitmakesyoulookweird– But if you are talking about #startups or #libraries or #coolideas people who follow those

hashtags will see your tweet

Analytics

• Followerwonk.com

Analytics

• Set up monitoring for your website, brand names, etc• Commun.it

Scheduling Posts

• You should schedule updates about your project so your followers may remain informed, and share those updates with others.

• Use graphics and videos!• Communit.it is recommended– free limited,

but worth paying for the plan.• HootSuite is good – but they have been limiting

it more and more.

Scheduling Posts

• Schedule posts with articles during peak times• Klout.Com – Will also post to LinkedIn

Followers / Unfollows

• You want to follow users that share interests and are engaging on twitter.

• JustUnfollow.Com to help monitor who follows and who unfollows.

Facebook

• Facebook users are engaging• When developing a Company Page and you

are paying for advertising, focus on getting more “Likes”– Those people who like your page can constantly

be marketed too, versus paying for a status update or a link to your website.

Facebook Tips

• Be part of as many groups as you can that match your – Target Market– Interests– Collaborative Goals

And be active in those groups – communicate, like, and share. • Have some humor. People like jokes and will

share things they find amusing

LinkedIn

• A great place to write longer articles and have them shared in your network:

My recent post was not successful.

If someone where to like my post, I wouldexpand my social influence to the next circle (So those people’s connections)

If one of their connections engaged my updateI would expand to the third circle. That is my goal

LinkedIn Tips

• Like and share posts • Be part of groups and be an active member– If you are doing a project that requires some coding,

talk about that development language and see if you can get others to help when your stumped.

• Write recommendations and endorse others. • Be sure to have both your personal profile

completely filled and your company profile accurate and complete.

Recommended Strategies

• Use twitter to push out updates on Facebook.– https://support.twitter.com/articles/31113-using-t

witter-with-facebook

• However, LinkedIn does not let twitter push to Facebook. Use LinkedIn to share articles and longer bits of information– http://twitterfeed.com/; have your blog posts

update to LinkedIn, Twitter and Facebook

Building Your Image

• Essentially, use of social media allows you to build your image and brand more.

• Start doing this now; create accounts and start contributing to the conversation. People will look you up online, and want to see what have you done.

• This is great for SEO. When people search for your idea to decide whether or not to fund, you want your positive interaction to show.

• People simply will not want to help fund your idea if you don’t have an online presence.

Controlling Your Image

• Brandyourself.com

Social Media Wins

• On Social Media, customer service is everything

Social Media Fails

So How To Manage Social Media?

• You want to provide timely updates• You want to share stories• You want to contribute conversations and

handle customer complaints, in a positive manner.

Setting Your Goals

• You want a solid following of users on your social media accounts before launching your campaign.

• Let your followers know about the campaign, and get them excited for launch date.

• Encourage them to RT

Video Marketing

Creating a video

• Short and to the point• This is the video that people will watch quickly

to get information on whether or not to fund your project.