8 Effective Social Media Starter Techniques for Company & Professional Services

Roel Jan ManarangDirector of Online Marketing

North Social Mediawww.northsocialmedia.com

@roelmanarang

8 EFFECTIVE SOCIAL MEDIA STARTER TECHNIQUES

FOR COMPANY & PROFESSIONAL SERVICES

ABOUTROELMANARANG

01

www.northsocialmedia.comwww.northsocialmedia.com

2008

Blogger2009

Sales Consultant

2010

Marketing Manager2011

Online Marketing

100+ BUSINESSES

X 20 COUNTRIES

Serving the most iconic brands

APPROVED FACEBOOK SME

AGENCY PROGRAM

South East Asia

FOUNDER AND DIRECTOR

OF INBOUND MARKETING

North Social Media

TOP 1 SALES AND

MARKETING EXPERT

Elance Rankings 2011 - Present

8 EFFECTIVE SOCIAL MEDIA STARTER TECHNIQUESFOR COMPANY & PROFESSIONAL SERVICES

ABOUTTHELIST

03

www.northsocialmedia.comwww.northsocialmedia.com

$15,000 USD ₱630k PHP

$54,780 USD

₱2.3M PHP

15k USD

TARGET GOAL

54k USDTWO DAYS RAISED

ABOUTTHELIST

04

www.northsocialmedia.comwww.northsocialmedia.com

2 MILLION – 3 MILLION REVENUE

BEFORE WE START

FIND YOUR TONE

FUN-LOVING SOUL PROFESSIONAL

BEFORE WE START

FIND YOUR TONE

FUN-LOVING SOUL PROFESSIONAL

Make extra bucks Sustainable revenue

flow

Vs.

#1. YOUNEEDABLOG

06

www.northsocialmedia.comwww.northsocialmedia.com

MAKE IT A SALES HUB.

INVEST ON IT.

BUILD IT.

57% OF MARKETERS ACQUIRED CUSTOMERS FROM BLOGGING

BLOG FREQUENCY IMPACTS CUSTOMER ACQUISITION.92% OF COMPANIES WHO BLOGGED MULTIPLE TIMES A DAY ACQUIRED

A CUSTOMER THROUGH THEIR BLOG.

46% OF PEOPLE READ BLOGS MORE THAN ONCE A DAY.

81% OF MARKETERS RATED THEIR BLOG AS USEFUL OR BETTER.

HubSpot State of Inbound Marketing, 2012 HubSpot Science of Blogging 2010

#1. YOUNEEDABLOG

08

www.northsocialmedia.comwww.northsocialmedia.com

BLOGGERTUMBLRWORDPRESS

AND MORE…

#2. BLOGOPTIMIZATION

09

www.northsocialmedia.comwww.northsocialmedia.com

ABOUT PAGEGREAT TESTIMONIAL

HOW DO I WORK WITH YOU

ABOUT AND CONTACT

CONTACT INFORMATIONFRONT, ABOUT, CONTACT

EVERYWHERE

#2. BLOGOPTIMIZATION

10

www.northsocialmedia.comwww.northsocialmedia.com

ADS, SIDEBARS, WIDGETS, AND MORE.

ADS OR NO ADS?KILL RANDOM WIDGETS

ENABLE COMMENTS AND MAKE IT EASYENABLE SIGN UP FORM FOR LIST BUILDING

MAKE YOUR BLOG EASY TO READSPEED UP YOUR SITE

POSTING TIPS:

11

www.northsocialmedia.com

Write posts about your industry and establish thought leadership.

#3. BLOGBUSINESSENGINE

Link to other resources and blogs that talks about your industry. Then, inform them.

Write posts that offer solutions to your target audience problems.

Your passion should shows through. That’s what people buy.

Constantly update content.

#4 PROMOTE YOUR BLOG

13

www.northsocialmedia.com

#5. GIVETOGET

BE HELPFUL PROVIDE IDEAS,TOOLS & INSIGHTS

OFFER FREEBIES

#6 CONTRIBUTE AND USE OTHER

SOCIAL MEDIA TOOLSBEYOND JUST YOUR BLOG

15

www.northsocialmedia.com

Conferences

#7. ATTENDSOCIALGATHERINGS

Prepare a business cardCleverHow to reach youHow to do business with youProvide cell number

More than conferencesSocial media gatheringsLocal EventsMeetups

Meetup.com

#8 ASK FOR THE SALE

1. Build a blog, invest & make it as your sales hub2. Optimize your blog professionally3. Write post that establish your experience and abilities in the industry4. Promote your blog5. Give to get6. Contribute on other channels beyond your blog7. Attend real time events8. Ask for the sale

SUMMARY:8 EFFECTIVE SOCIAL MEDIA STARTER TECHNIQUESFOR COMPANY & PROFESSIONAL SERVICES

QUESTIONSAND ANSWERS@roelmanarang

www.northsocialmedia.com

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