Week 3 UCLA Extension New Media Marketing Facebook and Google Plus
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(c) Liz H Kelly June 2014, UCLA Extension
New Media MarketingWeek 3: Facebook, Google+, Twitter
Tuesday, July 8, 14
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Videos
Week 3 Topics
© 2014, Liz H Kelly (Proprietary and Con:idential)
Facebook pages
Google+ pages
Twitter Intro
Guest Speaker - Kickstarter
Grade each other’s papers
@GoodyAwards #WorldCup4Good Campaign with Sports and Social Change Founder Howard K Brodwin
Tuesday, July 8, 14
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Facebook Best PracticesBest type of content
Best time of day to post
Best times to post on weekends
Facebook Business Pages
Facebook Insights
Facebook Tabs
Facebook Ads© 2014, Liz H Kelly (Proprietary and Con:idential)
Tuesday, July 8, 14
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Facebook Insights
© 2014, Liz H Kelly (Proprietary and Con:idential)
Tuesday, July 8, 14
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Facebook Insights
© 2014, Liz H Kelly (Proprietary and Con:idential)
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Review your Facebook page content regularly to see which posts are getting the most reach and engagement
Tuesday, July 8, 14
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Google+ Benefits1.Google Plus is less crowded
2.SEO, every post gets indexed faster on Google
3.Gives you views
4.You can be found locally thru Google+ Local
5.When you add someone to your circles, you get their email (but you can’t see it until they reply to you)© 2014, Liz H Kelly (Proprietary and Con:idential)
27,760 followers8.5 million views
Tuesday, July 8, 14
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Twitter IntroBest took for Marketing via social media
Best way to reach a live focus group for feedback
Best way to access anyone
@ Mention (like a cc)
# Hashtag (discussion group)
RT (like a share)
© 2014, Liz H Kelly (Proprietary and Con:idential)
Tuesday, July 8, 14
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Grading
You will grade each other’s papers first in class:
© 2014, Liz H Kelly (Proprietary and Con:idential)
Tuesday, July 8, 14
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Assignment 3Identify the "Who" (4 points)
This is the second of five Marketing Assignments (MA) in which you will identify the "Who" (Target Consumer) of your Marketing Plan: Identify the market segments and target audience to whom you will direct your marketing efforts. This assignment represents a smaller piece of your Marketing Plan (MP) which is due at the end of class. Submit your assignment using the Upload Widget.Sign into Blackboard and locate the Upload a File for an Assignment link. The document will then be delivered to your instructor.
© 2014, Liz H Kelly (Proprietary and Con:idential)
Tuesday, July 8, 14
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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.
About & Contact
Liz H Kelly, Goody PR & Goody Awards* Founder
lizkellylive@gmail.com
Google Voice: 310-987-7207
*part of Sunrise Road Media Inc
© 2014, Liz H Kelly (Proprietary and Con:idential)
Tuesday, July 8, 14
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