Webtrends + SharePoint Webinar - Road to Measurement
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© 2012 Webtrends, All Rights Reserved.
The Road to Measurement
Driving Adoption to Fuel Your SharePoint Intranet Success
© 2012 Webtrends, All Rights Reserved. | 2
Welcome to “The Road to Measurement”
» Audio for this webinar is being provided through your computer speakers. Please adjust your volume if you can’t hear anything.
» Q&A at the end – you can submit questions at anytime throughout the presentation
» Webinar will be available for on-demand viewing after the presentation
» Presentation will be emailed to attendees
Presenter Twitter Handles: @jeffseacrist
Webinar Twitter Hashtag: #WTwebinar and #sharepoint
© 2012 Webtrends, All Rights Reserved. | 3
Introduction
Jeff Seacrist – » VP - Partner Solutions
» jeff.seacrist@webtrends.com
» @jeffseacrist
© 2012 Webtrends, All Rights Reserved. | 4
Agenda
» The Evolution of the Intranet
» The Emerging Social Enterprise
» A Framework for Engagement Measurement
» Adoption, Consumption, Contribution
» A Microsoft-Preferred Solution
© 2012 Webtrends, All Rights Reserved. | 5
We’ve Been Stuck with Bad Practices
Document Ping Pong
Communication Bottlenecks
Information Hoarding
Occupational Spamming
Source: Oscar Berg, Acando Consulting
© 2012 Webtrends, All Rights Reserved. | 6
The Rise of the Social Intranet
Source: Alex Dowbor
© 2012 Webtrends, All Rights Reserved. | 7
Building on the Promise of the Intranet
» Leverage the wisdom of the crowd
» Unlock the expertise in your organization
» Improve response times to customer support or sales
issues
» Efficiently capture ideas
» Break down the walls between people, groups and
departments
© 2012 Webtrends, All Rights Reserved. | 8
Why are We Here Today
Organizations with high levels of
employee engagement outperform the
earnings of peers by 57%
Source: Gartner Research, Reach Peak Performance Through Employee Engagement, Otter 2012
© 2012 Webtrends, All Rights Reserved. | 9
How Do I Drive Engagement?
© 2012 Webtrends, All Rights Reserved. | 10
How Do I Drive Engagement?
© 2012 Webtrends, All Rights Reserved. | 11
The 5 C’s of Engagement
Create
Connect
Consume
Contribute
Collaborate
© 2012 Webtrends, All Rights Reserved. | 12
Exciting New Concepts
From today’s hip young data scientists:
© 2012 Webtrends, All Rights Reserved. | 13
Exciting New Concepts
From today’s hip young data scientists:
© 2012 Webtrends, All Rights Reserved. | 14
Exciting New Concepts
From today’s hip young data scientists:
© 2012 Webtrends, All Rights Reserved. | 15
What to Measure?
© 2012 Webtrends, All Rights Reserved. | 16
Metrics
A Framework for Measurement
Targets Objectives
Goals
© 2012 Webtrends, All Rights Reserved. | 17
A Framework for Measurement
Organizational Goal
Highly
Engaged
Organization
Metrics
Objectives
© 2012 Webtrends, All Rights Reserved. | 18
A Framework for Measurement
Organizational Goal
Highly
Engaged
Organization
Metrics
Socialize
Expertise
Increase
Productivity
Improve
Employee
Satisfaction
Build a
Knowledge
Base
Increase
Collaboration
Objectives
© 2012 Webtrends, All Rights Reserved. | 19
A Framework for Measurement
Organizational Goal
Highly
Engaged
Organization
Metrics
Socialize
Expertise
Increase
Productivity
Improve
Employee
Satisfaction
Build a
Knowledge
Base
Increase
Collaboration
Discussions
Created
Content
Ratings
Successful
Search
Results
Objectives
© 2012 Webtrends, All Rights Reserved. | 20
A Framework for Measurement
Organizational Goal
Highly
Engaged
Organization
Metrics
Socialize
Expertise
Increase
Productivity
Improve
Employee
Satisfaction
Build a
Knowledge
Base
Increase
Collaboration
Discussions
Created
Content
Ratings
Successful
Search
Results
Objectives
User
Adoption Usability
Demographics
© 2012 Webtrends, All Rights Reserved. | 21
A Framework for Measurement
Organizational Goal
Highly
Engaged
Organization
Metrics
Socialize
Expertise
Increase
Productivity
Improve
Employee
Satisfaction
Build a
Knowledge
Base
Increase
Collaboration
Discussions
Created
Content
Ratings
Successful
Search
Results
Objectives
User
Adoption Usability
Demographics
Answers
Provided
Ideas
Generated
Speed to
Market
© 2012 Webtrends, All Rights Reserved. | 22
A Framework for Measurement
Organizational Goal
Highly
Engaged
Organization
Metrics
Socialize
Expertise
Increase
Productivity
Improve
Employee
Satisfaction
Build a
Knowledge
Base
Increase
Collaboration
Discussions
Created
Content
Ratings
Successful
Search
Results
Objectives
User
Adoption Usability
Demographics
Answers
Provided
Ideas
Generated
Speed to
Market
Identify
Influencers
Complete
Profiles
Customer
Sat
Win Rate
© 2012 Webtrends, All Rights Reserved. | 23
A Framework for Measurement
Organizational Goal
Highly
Engaged
Organization
Metrics
Socialize
Expertise
Increase
Productivity
Improve
Employee
Satisfaction
Build a
Knowledge
Base
Increase
Collaboration
Discussions
Created
Content
Ratings
Successful
Search
Results
Objectives
User
Adoption Usability
Demographics
Answers
Provided
Ideas
Generated
Speed to
Market
Identify
Influencers
Complete
Profiles
Customer
Sat
Win Rate
Content
Contribution
X-Team
Interaction
Decrease in
Unique
Participants
© 2012 Webtrends, All Rights Reserved. | 24
Benefits of a Social Intranet
Source: CMSWire
© 2012 Webtrends, All Rights Reserved. | 25
Getting Started with the Basics
• Unique users
• Department, Manager, Location Adoption
© 2012 Webtrends, All Rights Reserved. | 26
Getting Started with the Basics
• Unique users
• Department, Manager, Location Adoption
• Content utilization
• Lists & web parts Consumption
© 2012 Webtrends, All Rights Reserved. | 27
Getting Started with the Basics
• Unique users
• Department, Manager, Location Adoption
• Content utilization
• Lists & web parts Consumption
• Content creation
• Power users Contribution
© 2012 Webtrends, All Rights Reserved. | 28
Business Results - Siemens
» 18K employees
» 450 trained SharePoint
leaders
» Measure intranet and
employee email newsletters
» Measurement Strategy:
• Downloads, Uploads, Edits
• PDFs, Powerpoints, Video
• Measure engagement, top
downloads, visits and location
• Experiment with content
types & placement
• Added more video, contests
& interactive forums
162% Increase in
Unique Visitors
© 2012 Webtrends, All Rights Reserved.
A Microsoft-Preferred Solution
© 2012 Webtrends, All Rights Reserved. | 30
Webtrends for SharePoint
A Microsoft Preferred Solution:
» Analytics, Segmentation, Testing &
Optimization
» Quick time to value
» Compatible with any SharePoint initiative
» Extensibility beyond SharePoint
» Developed by Webtrends in cooperation with
Microsoft for optimum interoperability
"Webtrends has built an
integrated analytics and
optimization solution for our
growing SharePoint
community to help our
customers get the most from
SharePoint 2010,“
"Many SharePoint customers
worldwide are Webtrends
customers. We expect that
this alliance will help drive
business results for
SharePoint 2010 customers
across the globe.”
Jared Spataro WW Director of SharePoint
Product Marketing, Microsoft
#WTsharepoint
© 2012 Webtrends, All Rights Reserved. | 31
Multi-Channel Measurement in Webtrends
© 2012 Webtrends, All Rights Reserved. | 32
Webtrends for SharePoint Activation
#WTsharepoint
web mobile social
© 2012 Webtrends, All Rights Reserved. | 33
SharePoint Intranet Reporting
Standard Insights » Pages
» Visits & Sessions
» Content
» Onsite search
SharePoint-specific Insights » Web Parts
» Breadcrumbs
» User Reporting
» Onsite Search
» Document Actions
» Announcements & Promos
Extensible to Social Actions
© 2012 Webtrends, All Rights Reserved. | 34
Coming Soon – New for SharePoint 2013
Heatmaps
Support for Community Sites
Enhanced Support for Office 365
Automated List Tracking » Reply to List Item
» View List Item
» Edit List Item
» New List Item
More Details on Users: » Department
» Title
» Office
» Manager
» Domain
» Location
© 2012 Webtrends, All Rights Reserved. | 35
Let us help you!
© 2012 Webtrends, All Rights Reserved. | 36
Let us help you!
© 2012 Webtrends, All Rights Reserved. | 37
Register Today
Digital Intelligence, Right Now
January 28-30
Westin St. Francis
San Francisco
For more information or to register, visit
http://engage.webtrends.com
SharePoint-related sponsors:
© 2012 Webtrends, All Rights Reserved. | 38
Thank you for your time
» For more information please contact jeff.seacrist@webtrends.com or
sharepoint@webtrends.com
» Learn more about Webtrends for SharePoint visit:
http://sharepoint.webtrends.com
» Stop by our booth #928 at the Microsoft SharePoint Conference in
Las Vegas.
© 2012 Webtrends, All Rights Reserved.
Q&A
sharepoint@webtrends.com
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