Webinar 5 challenges of mobilization april 9 2014

Mobility. Made simple.

5 Challenges of Mobilizing Legacy Software

Feyzi Inci

Who are we - Appear

"We extend enterprise software to the mobile world"

Core product: Appear IQ, a cloud based enabler which:

• Helps you develop and manage your own cross-

platform mobile solutions

• Enables new revenue streams, based on your existing

software products

• Radically reduces both effort and time required for you

to deliver a professional mobile offering

MobiCloud - Project Overview

Founding partners

Awards 2013-2014

2013 Winner

European User Awards for

Networking

2014 and 2013 Winner

Communications Mobility

Solution of the Year

2013 Finalist

2013 Shining Star Award

Mobility challenges

Keeping up

Some devices more equal than others

Image: Luke Wroblewski, Flickr

Mobile First

New approach ..

• Mobile appeals to your

customers

• New revenue

opportunities

• New competitors

Mobile First

However ..

• Challenges for the upstarts

• Opportunities for you, the

incumbent

Differentiate

Photo Dee’Lite, Flickr

The Mobilization Hierarchy of Needs -

- 5 challenges to success

5. Cost-effective mobile solution

• Limited budget

• Mobililization takes resources away

from core business

• Make or buy? : a delicate balance

Which devices do you target (first?)

• How do you allocate your pools of resources?

• Multiple platforms, multiple code bases?

• Synchronisation of customer expectations

• Maintaining for future changes / new OS?

5. Cost-effective mobile solution

• Limited budget

• Make or buy : a delicate balance

• Mobililization takes resources away

from core business

• Developing for multiple platforms is

expensive

• Maintaining for multiple platforms is

even more expensive

4. Short time to market

Photo : Keith Marshall, Flickr

Are you ready?

4. Short time to market

• Catch-up with mobile first competition

• Address customer’s expectations

• Shorten time to profitability

• Secure the future of your business

3. Limit risks

• Not done this before?

• Skills of the team?

• Address the lack of experience and skills

• How much development will be required in future

to keep up with the future OS changes?

• How to increase the odds of a successful

investment?

3. Limit risks

Photo : Sean Bonner

Platform Risk

Here today, gone tomorrow(?)

• From first emergence to maturity and decline,

’mobility’ happens fast

• A platform or device with a majority market

share today may be marginalized or gone

tomorrow

o Remember the Palm V, the R380, P800 or the

HP iPAQ?

o What about Symbian UIQ/ S60, Palm OS,

Windows Mobile Smartphone, CE, Pocket PC

and RIM’s Blackberry?

• Device platform

fragmentation is a fact of life

o Which device / platform are

you using internally?

o What about your target

customers?

• Each platform you support

offers its own challenges

o Programming languages,

SDK’s, hardware etc.

Platform Risk

Here today, gone tomorrow(?)

Mobile: Old dog new tricks?

http://en.wikipedia.org/wiki/Olate_Dogs MS Office iCLIPART MS Office iCLIPART

Mobile experience done wrong

Date o

Size (mm) o

Work Order o

Submit o

Service Report v.0.1

Mobile experience done very wrong

Your image at stake

Mobile experience done right

2. A Professional solution

Building mobility apps – to do list ..

• OS support

• Device support

• Hardware functions (GPS,

camera, storage, network)

• Hosting services

• Learning the SDK(s)

• Business model/ Pricing

• What you have in house?

• Existing and custom data sources

2. Professional solution

• Address your customers’ security requirements

• Meet the mobile users’ usability expectations

• Offer a reliable solution

5. Innovate

Is innovation

a luxury?

5. Innovate

It is not how many ideas you

have. It’s how many you make

happen [Accenture ad campaign]

Innovation is the

ability to convert

ideas into

invoices - L.

Duncan

The key to success is

for you to make a habit

throughout your life of

doing the things you

fear – Van Gogh

Ideas are

useless unless

used - T. Levitt

5. Innovate

• Need to try out and develop

• Exploit new mobile functionality

• Create new revenue streams

• Differentiate

• Enter new markets

• Agile approach

So, does using a Enterprise Mobility Platform solve these challenges?

Context

Right Information Right User Right Place Right Time

Use the context of the user to guide the development principals to ensure a professional solution.

Consider a cloud based platform as a way of reducing the up-front investment and running costs needed for your solution infrastructure.

Cross-platform

Use cross-platform techniques to reduce time and development costs for your mobility project.

HTML5 Approach

At the crossroads?

Hybrid Approach

Device

Access Speed

Development

Cost App Store

Approval

Process

Native

Hybrid

Very fast

Native speed as

necessary Reasonable Available

Only for

container

Available

Expensive for

multiple

platforms

Mandatory for

iOS and WP

Limited Fast Reasonable Not available None

The ”Hybrid” Approach

• Access to hardware

• Communications

• Offline support

• Security features

• Portable business logic

• Portable views

Native App Container

Hybrid Model

Example App Container

User authentication via Active Directory

Multiple OS and device (BYOD) support

Data sharing between hosted applications

Corporate branding (addon service)

User authentication via internal database

No need to use a Mac or run the android

No hassle of building and maintaining

additional .apk or .ipu files

Developer (ISV): User (Enterprise):

A Platform Architecture ..

Hosted Services Customer (ISV) Mobile Devices

Software A

Software B

Software C

Mobility

Platform

Optional

Integration

Adapter

Container

App App

Push servers

SDKs & APIs

Native

Container

Native

Integration

Adapter

Mobility

Platform

tion A

Public and Private Clouds

JS API

Java SDK

tion A

Bridge

Mobile

Admin API

Database

I Native

Customer

3rd Party

System IA A

Mobile Devices

Console

Push servers

The Mobilization Hierarchy of Needs -

- 5 challenges to success

Mobility. Made simple.

Thank You!

Feyzi Inci, fin@appearnetworks.com

Martin Wilson, mwi@appearnetworks.com

Websites: www.appearnetworks.com, www.mobicloudproject.eu

Webinar 5 challenges of mobilization april 9 2014

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