Webinar 5 challenges of mobilization april 9 2014

© 2014 Appear Networks Systems AB . All Rights Reserved. 1

Mobility. Made simple.

5 Challenges of Mobilizing Legacy Software

Feyzi Inci

© 2014 Appear Networks Systems AB . All Rights Reserved. 2 © 2014 Appear Networks Systems AB . All Rights Reserved. 2

Who are we - Appear

"We extend enterprise software to the mobile world"

Core product: Appear IQ, a cloud based enabler which:

• Helps you develop and manage your own cross-

platform mobile solutions

• Enables new revenue streams, based on your existing

software products

• Radically reduces both effort and time required for you

to deliver a professional mobile offering


MobiCloud - Project Overview

Founding partners


Awards 2013-2014

2013 Winner

European User Awards for

Networking

2014 and 2013 Winner

Communications Mobility

Solution of the Year

2013 Finalist

2013 Finalist

2013 Shining Star Award

http://www.airrailawards.com/index.php/finalists/88-airrail-award/152-gara-2013-travelport-project-of-the-year-mobicloud


Mobility challenges


Keeping up


Some devices more equal than others

Image: Luke Wroblewski, Flickr


Mobile First

New approach ..

• Mobile appeals to your

customers

• New revenue

opportunities

• New competitors


Mobile First

However ..

• Challenges for the upstarts

• Opportunities for you, the

incumbent


Differentiate

Photo Dee’Lite, Flickr


The Mobilization Hierarchy of Needs -

- 5 challenges to success


5. Cost-effective mobile solution

• Limited budget

• Mobililization takes resources away

from core business

• Make or buy? : a delicate balance


Which devices do you target (first?)

• How do you allocate your pools of resources?

• Multiple platforms, multiple code bases?

• Synchronisation of customer expectations

• Maintaining for future changes / new OS?


5. Cost-effective mobile solution

• Limited budget

• Make or buy : a delicate balance

• Mobililization takes resources away

from core business

• Developing for multiple platforms is

expensive

• Maintaining for multiple platforms is

even more expensive


4. Short time to market

Photo : Keith Marshall, Flickr

Are you ready?


4. Short time to market

• Catch-up with mobile first competition

• Address customer’s expectations

• Shorten time to profitability

• Secure the future of your business


3. Limit risks

• Not done this before?

• Skills of the team?

• Address the lack of experience and skills

• How much development will be required in future

to keep up with the future OS changes?

• How to increase the odds of a successful

investment?


3. Limit risks

Photo : Sean Bonner


Platform Risk

Here today, gone tomorrow(?)

• From first emergence to maturity and decline,

’mobility’ happens fast

• A platform or device with a majority market

share today may be marginalized or gone

tomorrow

o Remember the Palm V, the R380, P800 or the

HP iPAQ?

o What about Symbian UIQ/ S60, Palm OS,

Windows Mobile Smartphone, CE, Pocket PC

and RIM’s Blackberry?


• Device platform

fragmentation is a fact of life

o Which device / platform are

you using internally?

o What about your target

customers?

• Each platform you support

offers its own challenges

o Programming languages,

SDK’s, hardware etc.

Platform Risk

Here today, gone tomorrow(?)


Mobile: Old dog new tricks?

http://en.wikipedia.org/wiki/Olate_Dogs MS Office iCLIPART MS Office iCLIPART


Mobile experience done wrong

Date o

Size (mm) o

Work Order o

Submit o

Service Report v.0.1


Mobile experience done very wrong


Your image at stake


Mobile experience done right


2. A Professional solution


Building mobility apps – to do list ..

• OS support

• Device support

• Hardware functions (GPS,

camera, storage, network)

• Hosting services

• Learning the SDK(s)

• Business model/ Pricing

• What you have in house?

• Existing and custom data sources


2. Professional solution

• Address your customers’ security requirements

• Meet the mobile users’ usability expectations

• Offer a reliable solution


5. Innovate


5. Innovate

Is innovation

a luxury?


5. Innovate

It is not how many ideas you

have. It’s how many you make

happen [Accenture ad campaign]

Innovation is the

ability to convert

ideas into

invoices - L.

Duncan

The key to success is

for you to make a habit

throughout your life of

doing the things you

fear – Van Gogh

Ideas are

useless unless

used - T. Levitt


5. Innovate

• Need to try out and develop

• Exploit new mobile functionality

• Create new revenue streams

• Differentiate

• Enter new markets

• Agile approach


So, does using a Enterprise Mobility Platform solve these challenges?


Context

Right Information Right User Right Place Right Time

Use the context of the user to guide the development principals to ensure a professional solution.


Cloud

Consider a cloud based platform as a way of reducing the up-front investment and running costs needed for your solution infrastructure.


Cross-platform

Use cross-platform techniques to reduce time and development costs for your mobility project.


HTML5 Approach


At the crossroads?


Hybrid Approach


Device

Access Speed

Development

Cost App Store

Approval

Process

Native

Hybrid

Web

Full

Full

Very fast

Native speed as

necessary Reasonable Available

Only for

container

Available

Expensive for

multiple

platforms

Mandatory for

iOS and WP

Limited Fast Reasonable Not available None

The ”Hybrid” Approach


HTML5

App

HTML5

App

HTML5

App

• Access to hardware

• Communications

• Offline support

• Security features

• Portable business logic

• Portable views

Native App Container

Hybrid Model


Example App Container

User authentication via Active Directory

Multiple OS and device (BYOD) support

Data sharing between hosted applications

Corporate branding (addon service)

User authentication via internal database

No need to use a Mac or run the android

SDK

No hassle of building and maintaining

additional .apk or .ipu files

Developer (ISV): User (Enterprise):


A Platform Architecture ..

Hosted Services Customer (ISV) Mobile Devices

Software A

Software B

Users

Software C

Mobility

Platform

Optional

Integration

Adapter

App

Container

App App

Push servers


SDKs & APIs

Native

Container

Native

SDK

Integration

Adapter

Mobility

Platform

Inte

gra

tion A

PI

Public and Private Clouds

JS API

HTML5

App

Java SDK

Inte

gra

tion A

dapte

r A

PI

HTML5

SDK

HTML5

App

Bridge

Mobile

AP

I

Admin API

Database

Na

tive

AP

I Native

App

Customer

3rd Party

System IA A

PI

Mobile Devices

Admin

Console

Push servers


The Mobilization Hierarchy of Needs -

- 5 challenges to success


Mobility. Made simple.

Thank You!

Feyzi Inci, [email protected]

Martin Wilson, [email protected]

Websites: www.appearnetworks.com, www.mobicloudproject.eu

mailto:[email protected]

mailto:[email protected]

http://www.appearnetworks.com/

http://www.mobicloudproject.eu/

Webinar 5 challenges of mobilization april 9 2014

Software

networks systems

multiple platforms

rights reserved

made simple

mobilization

short time

platform

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