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http://www.dotcominfoway.com/
Web 2.0, SEO &
Internet Marketing
Raghavan, SEM
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http://www.dotcominfoway.com/
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http://www.dotcominfoway.com/Introduction
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International in 2004
The phrase "Web 2.0" hints at an improved form of the World Wide Web
Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.
The more explicit synonym of "Participatory Web"
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http://www.dotcominfoway.com/Web 2.0 Concepts
Social NetworkingWeb Based ApplicationsWikisBlogs, PhotoblogsPodcastTaggingFolksonomies
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http://www.dotcominfoway.com/Social Networking
Communities of people who share interests and activities
Most social network services such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.
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http://www.dotcominfoway.com/Social Networking
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http://www.dotcominfoway.com/Web Applications
Raghavan, SEM
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http://www.dotcominfoway.com/Wikis
A wiki is software that allows users to create, edit, and link web pages easily.
Wikis are often used to create collaborative websites and to power community websites.
The name of an article is embedded in the hyperlink.
Articles can be created or edited at anytime by anyone (with certain limitations for protected articles).
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http://www.dotcominfoway.com/
Articles are editable through the web browser.Each article provides one-click access to the
history/versioning page, which also supports version differencing ("diff") and retrieving prior versions.
The most recent additions/modifications of articles can be monitored actively or passively.
Easy revert of changes is possible.Example: Wikipedia, Wikitravel, Wikicompany
Wikis
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http://www.dotcominfoway.com/Blogs
A blog is a website where entries are commonly displayed in reverse chronological order.
TaggingSocial BookmarkingEmbedding Music, Videos
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http://www.dotcominfoway.com/Photoblogs
A photoblog is a form of photo sharing and publishing in the format of a blog.
TypesIndividual DomainsAs a part of BlogSpecific Services
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http://www.dotcominfoway.com/Photoblogs
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http://www.dotcominfoway.com/RSS
RSS is a Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.
Instead of visiting individual blogs or websites, you can gather “feeds” to each site on one page called an aggregator
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http://www.dotcominfoway.com/RSS
ATOMAlternative to RSS with extension .atom
or .xmlDeveloped to overcome the incompatibility of
RSS
AGGREGATORFeed Reader, News ReaderNews Headlines, Blogs, Websites
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http://www.dotcominfoway.com/PODCASTING
An online audio or video content delivered via RSS Feed.
Dominant podcasting clients Apple iTunes, Microsoft Zune Marketplace etc
Listening options Mp3 PlayerMedia player softwareVoIP
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http://www.dotcominfoway.com/Tag to Folksonomy
Keyword or Meta data applied to an object used for sorting.
Provides identifier and/or descriptionPersonal MarkerNavigation search ease
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http://www.dotcominfoway.com/
Benefits of TaggingTags link readers to keyword related content.Tags help group content by category and
keyword.Tags are recognized by search engines and
tag services crawlers as tags and they are treated like keywords.
Tag to Folksonomy
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http://www.dotcominfoway.com/Tag to Folksonomy
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http://www.dotcominfoway.com/Tag to Folksonomy
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http://www.dotcominfoway.com/Tag to Folksonomy
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http://www.dotcominfoway.com/Tag to Folksonomy
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http://www.dotcominfoway.com/Viral Marketing
An attempt to spread marketing message that spreads quickly and exponentially among consumers.
Video clips, Flash Games, Images, E-books
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http://www.dotcominfoway.com/Resources
http://feeds.feedburner.com/ThePhotoshopBlog
http://freepsds.wordpress.com/http://feeds.feedburner.com/developer_ce
nter_tutorialshttp://
feeds.feedburner.com/RealWorldIllustrator
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