Web2.0

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http://www.dotcominfoway.com/

Web 2.0, SEO &

Internet Marketing

Raghavan, SEM

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http://www.dotcominfoway.com/

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http://www.dotcominfoway.com/Introduction

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International in 2004

The phrase "Web 2.0" hints at an improved form of the World Wide Web

Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.

The more explicit synonym of "Participatory Web"

Raghavan, SEM

4

http://www.dotcominfoway.com/Web 2.0 Concepts

Social NetworkingWeb Based ApplicationsWikisBlogs, PhotoblogsPodcastTaggingFolksonomies

Raghavan, SEM

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http://www.dotcominfoway.com/Social Networking

Communities of people who share interests and activities

Most social network services such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.

Raghavan, SEM

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http://www.dotcominfoway.com/Social Networking

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http://www.dotcominfoway.com/Web Applications

Raghavan, SEM

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http://www.dotcominfoway.com/Wikis

A wiki is software that allows users to create, edit, and link web pages easily.

Wikis are often used to create collaborative websites and to power community websites.

The name of an article is embedded in the hyperlink.

Articles can be created or edited at anytime by anyone (with certain limitations for protected articles).

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http://www.dotcominfoway.com/

Articles are editable through the web browser.Each article provides one-click access to the

history/versioning page, which also supports version differencing ("diff") and retrieving prior versions.

The most recent additions/modifications of articles can be monitored actively or passively.

Easy revert of changes is possible.Example: Wikipedia, Wikitravel, Wikicompany

Wikis

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http://www.dotcominfoway.com/Blogs

A blog is a website where entries are commonly displayed in reverse chronological order.

TaggingSocial BookmarkingEmbedding Music, Videos

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http://www.dotcominfoway.com/Photoblogs

A photoblog is a form of photo sharing and publishing in the format of a blog.

TypesIndividual DomainsAs a part of BlogSpecific Services

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http://www.dotcominfoway.com/Photoblogs

Raghavan, SEM

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http://www.dotcominfoway.com/RSS

RSS is a Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

Instead of visiting individual blogs or websites, you can gather “feeds” to each site on one page called an aggregator

Raghavan, SEM

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http://www.dotcominfoway.com/RSS

ATOMAlternative to RSS with extension .atom

or .xmlDeveloped to overcome the incompatibility of

RSS

AGGREGATORFeed Reader, News ReaderNews Headlines, Blogs, Websites

Raghavan, SEM

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http://www.dotcominfoway.com/PODCASTING

An online audio or video content delivered via RSS Feed.

Dominant podcasting clients Apple iTunes, Microsoft Zune Marketplace etc

Listening options Mp3 PlayerMedia player softwareVoIP

Raghavan, SEM

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http://www.dotcominfoway.com/Tag to Folksonomy

Keyword or Meta data applied to an object used for sorting.

Provides identifier and/or descriptionPersonal MarkerNavigation search ease

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http://www.dotcominfoway.com/

Benefits of TaggingTags link readers to keyword related content.Tags help group content by category and

keyword.Tags are recognized by search engines and

tag services crawlers as tags and they are treated like keywords.

Tag to Folksonomy

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http://www.dotcominfoway.com/Tag to Folksonomy

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http://www.dotcominfoway.com/Tag to Folksonomy

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http://www.dotcominfoway.com/Tag to Folksonomy

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http://www.dotcominfoway.com/Tag to Folksonomy

Raghavan, SEM

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http://www.dotcominfoway.com/Viral Marketing

An attempt to spread marketing message that spreads quickly and exponentially among consumers.

Video clips, Flash Games, Images, E-books

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http://www.dotcominfoway.com/Resources

http://feeds.feedburner.com/ThePhotoshopBlog

http://freepsds.wordpress.com/http://feeds.feedburner.com/developer_ce

nter_tutorialshttp://

feeds.feedburner.com/RealWorldIllustrator