Transcript
SEO Services: Strategies, Analysis and Implementation Plans
Jake Aull | Zen Fires Digital Marketing | SEO & Websites | Design & Social Media 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
Link Building can include: Press release/white paper placement
Social bookmarking (e.g., Del.icio.us)
Submission to share sites (e.g., Digg, Technorati)
Geo-local: Search engine local directories/site submissions
e.g., Yahoo! Local, InsiderPages, Yelp, etc.
Social Share Strategic Services
Digital Strategy to build Inbound Links
• Find & “pull” customers, from market communities
• Via community discussion involvement
• Specific e.g., engagement via commenting
• And via profile & subtle, relevant, timely offering
• No hard sales
Content/Inputs: Organizational objectives & measurement assessment Organization-provided competitors & keywords assessed
Content/traffic analysis of websites
Keyword research, analysis and comparison
Tools: Pro SEO tools utilized: Google AdWords keyword tool, SEO Book Tools, iSpionage, Open Site
Explorer, Compete.com, SEM Rush .xls report downloads, aggregated spreadsheets
Reports/Outputs: Competitor ranking report
Backlinks
Keyword effectiveness index/ranking reports KPIs and measurement plan
SEO/keyword plans
Digital Audit Approach
Backlinks Analysis for SEO Strategy
Traffic Analysis
Keyword Analysis
Analytics: KPI plan integration
Google analytics set-up Website auto reports set-up
Monitoring: SocialMention.com Google Alerts HootSuite
RSS/email subscribe to updates/comments
Analytics & Monitoring
TARGET AUDIENCE:
CURRENT TARGET CUSTOMER BELIEF
CURRENT TARGET CUSTOMER CLICKING/BUYING BEHAVIOR
DESIRED FUTURE CUSTOMER BELIEF
DESIRED FUTURE CUSTOMER CLICKING/BUYING BEHAVIOR
WHY SHOULD CUSTOMER BEHAVE THIS WAY?
TARGET CUSTOMER INSIGHT:
KEYWORDS:
Previous website & competitor keywords
Client list
Post-analysis recommendations
Customer Targeting & Journey
Keyword Implementation Plan To be implemented on specific web pages, blog posts or social/SEO/local profiles
Thank You!
Jake Aull | Zen Fires Digital Marketing | SEO & Websites | Design & Social Media 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
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