SEO SWOT analysis of HomeAway.nl

Made by Arjan Bakker

SWOT Analysis SEO Homeaway.nl

Presented by Arjan Bakker

Made by Arjan Bakker

Strenghts

• SEO friendly CMS• Huge amount of content (1.4M)• Decent rankings • Decent domain age (7 years) • Good amount of backlinks (45k)• Good amount of overall traffic (220k)

Made by Arjan Bakker

Weaknesses

• Competition has older Domains (13-18 years)• Competition has more backlinks• Competition active on social media• Poor amount of fresh content created, other then new

properties• Property detail page seo unfriendly url• Limited innerlinking• Browser issues, 404, • Relatively low speed of loading page (HTTP requests)• No XML• No social media activity• No video

Made by Arjan Bakker

Opportunities

• Increase backlinks using social media• Implement user generated content• Increase Page load speed• Indexing• Optimization of PPC• Co-citation

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Threats

• Competition increase SEO activity• Competition increase social media activity• Competition increases PPC activity• Regulations change• Security

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Comparisons

Made by Arjan Bakker

Comparisons

Made by Arjan Bakker

Comparisons

Made by Arjan Bakker

Comparisons

Made by Arjan Bakker

Comparisons

Made by Arjan Bakker

Comparisons

Made by Arjan Bakker

Comparisons

Made by Arjan Bakker

Comparisons

Made by Arjan Bakker

Comparisons

Made by Arjan Bakker