Web 2.0+ Strategy for High School

Web 2.0+ Strategy for High School

Visual Arts

Languages

Music

Visual Design

Physics

2. Networked content creation

3. Networked innovation

1. Self-publication

Computer Science

Chemistry

Media

Teaching

Prepared for Bishops (Diocesan College)by Travis Noakes, who asserts his moralright as the author of this presentation.© Travis Noakes 2010.

It’s unofficial. Your High School is on social media.

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Oh, dear. What other online publications is our school on?

It’s on Wikipedia. More N.B. than your official site?

It is being blogged about. Blogging… or bogging?

Mmm. What are they writing about my school ?

It has Facebook groups. Good face?

5

Does our school fit in here at all?

Professional associations are formed from it. Pros & Cons?

Its has been tagged. What’s your folksonomy like?

Photos and videos will be shared. Simply the best?

Your aspirant creatives, journalists, programmers, scientists and gamers may use it, too. And you?

Why? 3 trends.

Cheaper ICT

Faster bandwidth

Low storage costs

Cheaper ICT means growing accessibility.

Computer access will soon be broader than the computer labs and

laptops at school:

Growth in mobile phone, netbook and tablet users.

Increase in the number of networked gaming platforms, televisions,

phones, fridges, etc.

Storage is mostly free in the attention economy.

Faster bandwidth ends the text-dominant web.

The international bandwidth available to sub-Saharan Africawill increase 120 times from 80 Gigabits per second (2008)to 10 Terabits by the end of 2011 {due to six new cables and an upgrade to SAT3}.

Table used in Chris Anderson’s “Free”, 2009

Abundance culture is here. Can you shift your mindset?

Web 1.0 Web 2.0 What the change means for education

Licensed or purchased > Free = Easily adoptable

Expert publishers > Easy-to-publish = All have a voice

Isolated > Collaborative = Co-create knowledge

Unrated content > Rateable = Rate and share reviews

Single source > Mash-ups = Easily contrast information

Proprietary code > Open-source = Can be peer-reviewed

Copyrighted content > Shared content = Customise publications

Directory (taxonomy) > Folksonomy (tagging) = Personal meanings

Advertising > Word-of-mouth = Reputation management

Push content > Pull content = What interests me

Passive consumer > Interactive prosumer = Value can be co-created

The passive consumer’s mind shifts to an active prosumer’s.

Based on a table from the book Web 2.0: New Tools, New Schools

The youth have shifted theirs: Generation C(ontent)2005 Pew Internet & American Life Project survey Teen Content Creators andConsumers revealed that over half of all teens with access to broadband werecreating content for it. December 2007’s sequel report Teens and Social Mediaconfirmed that teen content creation is rapidly becoming more prevalent than firstindicated.

“C” issues! privacy, security, copyright, feedback EQ, …

Does your school inspire students to be digitally literate?

1.Understand and respect copyright (where relevant)2.Understand the difference between public and private voice (if digital, probably not private)3.Respect others online with emotionally intelligent ratings and feedback (cyber-bullying policy?)4.Know how to protect their safety (safeguard contact details)5.Identify spam. Spot scam. Kill viruses.6.Be effective prosumers.

Turn the “Out Of Control” challenge…

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… into “Blooming Opportunities”!

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Define your principles.

Consultative, open project or projects– Get consultants to advise on best practice

Augment work that’s been done – Do strategic planning– Do internal and external research

Low-cost– Focus on the low-hanging fruit– Avoid duplication of effort– Take advantage of the freemium economy– Justifiable resourcing (community manager?)– Minimal resourcing (i.e. part-time community manager)– Below market-related cost for services

High-return– Charitable donations (micro-payments), low-key online advertising– Brand equity (reputation management)– Better educational experience for teachers and pupils

Open to new ideas and approaches (Do It Wrong, Quickly)

High standards (world-class example by an internationally-leading school)

Outcomes-based (build, maintain and grow conversations)

Sustainable (create an ongoing relationship)

Set an example for other schools to follow

Unite around the big opportunity. Define the scope.

A world-class example of how a high school uses

social media.

An opportunity to begin addressing:- the participatory gap- the relevance gap- the digital divide

Consult. Strategise. Prioritise. Act now.

Do you hire a social media manager?

Does each department include a digital literacy curriculum from grade 10?

Are online portfolios important?

Should you share more Intellectual Property(IP)?

Can you manage “exit, voice and loyalty”better?

Should you create reciprocal links to otherbrand ambassadors online?

Should you raise your profile on theDepartment of Education’s website?

Do teachers need training and incentives forinformal use?

Curriculum change. How could each department benefit?

Online gaming

Citizen journalism

Software development

Scientific collaboration

HIGH COLLABORATION

Social networkingSocial bookmarkingProduct recommendation

Networked content creation

Networked innovation

BloggingSharing videos, images and musicRating others’ workProviding reviews

Self-publication

MEDIUM COLLABORATION

LOW COLLABORATION

Visual Arts

Writing

MusicVisual Design

PhysicsComputer Science

Chemistry

Photography

Teaching

Video

Creators - Critics - Collectors - Joiners - Spectators – Inactives

Transcend silofication. Make your structures fit for Web 2.0 +

The web; that’s the IT department’s

baby! Don’t bother me…

If it’s media, it must be for

artists, right? This isn’t what

teaching’s really about, is it?

What’s the laptop committee for, then?

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Plan now. For the future.

Sourced from http://centeredlibrarian.blogspot.com/2009/06/web-30-in-plain-english.html

Thanks for your time !Stock imagery sourced from www.dreamstime.comDesign by Travis Noakes