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Oh, dear. What other online publications is our school on?
It’s on Wikipedia. More N.B. than your official site?
It is being blogged about. Blogging… or bogging?
Mmm. What are they writing about my school ?
It has Facebook groups. Good face?
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Does our school fit in here at all?
Professional associations are formed from it. Pros & Cons?
Its has been tagged. What’s your folksonomy like?
Photos and videos will be shared. Simply the best?
Your aspirant creatives, journalists, programmers, scientists and gamers may use it, too. And you?
Why? 3 trends.
Cheaper ICT
Faster bandwidth
Low storage costs
Cheaper ICT means growing accessibility.
Computer access will soon be broader than the computer labs and
laptops at school:
Growth in mobile phone, netbook and tablet users.
Increase in the number of networked gaming platforms, televisions,
phones, fridges, etc.
Storage is mostly free in the attention economy.
Faster bandwidth ends the text-dominant web.
The international bandwidth available to sub-Saharan Africawill increase 120 times from 80 Gigabits per second (2008)to 10 Terabits by the end of 2011 {due to six new cables and an upgrade to SAT3}.
Table used in Chris Anderson’s “Free”, 2009
Abundance culture is here. Can you shift your mindset?
Web 1.0 Web 2.0 What the change means for education
Licensed or purchased > Free = Easily adoptable
Expert publishers > Easy-to-publish = All have a voice
Isolated > Collaborative = Co-create knowledge
Unrated content > Rateable = Rate and share reviews
Single source > Mash-ups = Easily contrast information
Proprietary code > Open-source = Can be peer-reviewed
Passive consumer > Interactive prosumer = Value can be co-created
The passive consumer’s mind shifts to an active prosumer’s.
Based on a table from the book Web 2.0: New Tools, New Schools
The youth have shifted theirs: Generation C(ontent)2005 Pew Internet & American Life Project survey Teen Content Creators andConsumers revealed that over half of all teens with access to broadband werecreating content for it. December 2007’s sequel report Teens and Social Mediaconfirmed that teen content creation is rapidly becoming more prevalent than firstindicated.
Does your school inspire students to be digitally literate?
1.Understand and respect copyright (where relevant)2.Understand the difference between public and private voice (if digital, probably not private)3.Respect others online with emotionally intelligent ratings and feedback (cyber-bullying policy?)4.Know how to protect their safety (safeguard contact details)5.Identify spam. Spot scam. Kill viruses.6.Be effective prosumers.
Consultative, open project or projects– Get consultants to advise on best practice
Augment work that’s been done – Do strategic planning– Do internal and external research
Low-cost– Focus on the low-hanging fruit– Avoid duplication of effort– Take advantage of the freemium economy– Justifiable resourcing (community manager?)– Minimal resourcing (i.e. part-time community manager)– Below market-related cost for services
High-return– Charitable donations (micro-payments), low-key online advertising– Brand equity (reputation management)– Better educational experience for teachers and pupils
Open to new ideas and approaches (Do It Wrong, Quickly)
High standards (world-class example by an internationally-leading school)
Outcomes-based (build, maintain and grow conversations)
Sustainable (create an ongoing relationship)
Set an example for other schools to follow
Unite around the big opportunity. Define the scope.
A world-class example of how a high school uses
social media.
An opportunity to begin addressing:- the participatory gap- the relevance gap- the digital divide
Consult. Strategise. Prioritise. Act now.
Do you hire a social media manager?
Does each department include a digital literacy curriculum from grade 10?
Are online portfolios important?
Should you share more Intellectual Property(IP)?
Can you manage “exit, voice and loyalty”better?
Should you create reciprocal links to otherbrand ambassadors online?
Should you raise your profile on theDepartment of Education’s website?
Do teachers need training and incentives forinformal use?
Curriculum change. How could each department benefit?
Online gaming
Citizen journalism
Software development
Scientific collaboration
HIGH COLLABORATION
Social networkingSocial bookmarkingProduct recommendation
Networked content creation
Networked innovation
BloggingSharing videos, images and musicRating others’ workProviding reviews