WCC COMM 101-Chapter #4 Focus

Post on 11-Apr-2017

92 Views

Category:

Education

0 Downloads

Preview:

Click to see full reader

Transcript

© 2014 by McGraw-Hill Education

Chapter 4 Newspapers and

Yellow Journalism

© 2014 by McGraw-Hill Education

NEWSPAPERS

• What is the “penny press?”• In 1833 came the introduction of one cent

newspapers (the first was The New York Sun)• A large readership created a large audience to

sell to advertisers• The advent of the penny press also brought

along a new kind of newspaper; one that was full of police and crime stories, entertainment news, and human interest stories. This is when the newspaper took a more populist turn and less of an elite business and political approach. In essence, the birth of the modern newspaper

4-2

© 2014 by McGraw-Hill Education

NEWSPAPERS

• What is “yellow journalism”?• A type of journalism typified by sensationalism,

sex, violence and heavy use of illustrations, color and cartoons• Sensationalism = the use of exciting or

shocking stories or language at the expense of accuracy, in order to provoke public interest or excitement• Fueled by the populist approach of the penny

press, named for “The Yellow Kid”, a popular cartoon character of the time

4-3

© 2014 by McGraw-Hill Education

NEWSPAPERS & YELLOW JOURNALISM

•Most famous example is that of the sinking of the Maine and how it was exploited by newspaper magnate William Randoph Hearst in his New York World newspaper

4-4

© 2014 by McGraw-Hill Education

INTERNET KILLED THE NEWSPAPER STAR•What does this Daily Show clip say

about modern journalism and how it relates to “yellow journalism”?•How would you describe the tone and

approach to this story? How might a program like The Daily Show enhance viewers’ media literacy as a result of this tone and approach?

4-5

© 2014 by McGraw-Hill Education

What does this Daily Show clip say about modern journalism and how it relates to “yellow

journalism”?•NEWSPAPERS ARE “DYING” IN PART DUE TO INTERNET “AGGREGATORS”• a news aggregator, also termed a feed

aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as online newspapers, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing.• AGGREGATE = form or group into a class

or cluster.4-6

© 2014 by McGraw-Hill Education

What does this Daily Show clip say about modern journalism and how it relates to “yellow

journalism”?

•NEWSPAPERS ARE “DYING” DUE TO INTERNET “AGGREGATORS”• Examples of aggregator websites are Google

News, Drudge Report, Huffington Post, Reddit Newslookup, Newsvine, World News (WN) Network, and Daily Beast where aggregation is entirely automatic, using algorithms which carry out contextual analysis and group similar stories together, while other sites supplement automatically-aggregated stories with manually curated headlines and their own articles.

4-7

© 2014 by McGraw-Hill Education

What does this Daily Show clip say about modern journalism and how it relates to “yellow

journalism”?

•WHILE STUDENTS ARE STILL BEING TAUGHT “REAL” JOURNALISM, THERE’S A DISCONNECT BETWEEN EDUCATION AND THE “REAL WORLD”•WHY DOES THE DAILY SHOW

REPORTER SEEMINGLY MOCK THE STUDENTS AND THEIR STUDIES?

4-8

© 2014 by McGraw-Hill Education

What does this Daily Show clip say about modern journalism and how it relates to “yellow

journalism”?

• IT’S ALIVE AND WELL IN OPERATIONS LIKE GAWKER WITH THEIR MAJOR FOCUS ON CLICKABILITY & SENSATIONALISM, NOT “TRUTH”• USE OF DECEPTIVE HEADLINES REQUIRED

FOR PEOPLE TO EVEN BE INTERESTED• “NOWADAYS IT’S NOT IMPORTANT IF A

STORY’S REAL, THE ONLY THING THAT REALLY MATTERS IS WHETHER PEOPLE CLICK ON IT.” ~ Neetzan Zimmerman

4-9

© 2014 by McGraw-Hill Education

How would you describe the tone and approach to this story?

• THE SHOW MOST OFTEN USES SATIRE TO EXPLORE CURRENT ISSUES, ALMOST ALL MEDIA-RELATED – THE SHOW GETS THE AUDIENCE TO PAY ATTENTION TO IMPORTANT ISSUES BY MOCKING THEM• OFTEN FEATURES PEOPLE BEING

SHOCKINGLY HONEST • THE DAILY SHOW IS A “MEDIA WATCHDOG”

4-10

© 2014 by McGraw-Hill Education

How might a program like The Daily Show enhance viewers’ media literacy?

• BY TAKING A CRITICAL, AND YET STILL ENTERTAINING, APPROACH TO EVALUATING MEDIA/NEWS AND HOPING IT ALL HAS INTELLECTUAL RESONANCE AFTER WE LAUGH AT IT• THE DAILY SHOW USES SATIRE TO

ENCOURAGE VIEWERS TO NOT SIMPLY ACCEPT MASS MEDIA/NEWS PASSIVELY

4-11

© 2014 by McGraw-Hill Education

How might a program like The Daily Show enhance viewers’ media literacy?

• 12% of online Americans cited The Daily Show as a place they got their news. This audience share was on par with that of USA Today (12%) and The Huffington Post (13%) among 36 different news outlets Pew Research Center asked about in a 2014 survey. http://www.pewresearch.org/fact-tank/2015/08/06/5-facts-daily-show/

4-12

© 2014 by McGraw-Hill Education

INTERNET KILLED THE NEWSPAPER STAR

•What does your personal experience tell you about modern journalism? Is it as dire as the clip suggests?

4-13

© 2014 by McGraw-Hill Education

INTERNET KILLED THE NEWSPAPER STAR

•DO YOU GET THE REFERENCE OF THE TITLE OF THE STORY?•Released in 1979, the song “Video Killed the Radio Star” by The Buggles directly referenced a then-current shift in culture and mass media

4-14

top related