© 2014 by McGraw-Hill Education Chapter 4 Newspapers and Yellow Journalism
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© 2014 by McGraw-Hill Education
Chapter 4 Newspapers and
Yellow Journalism
© 2014 by McGraw-Hill Education
NEWSPAPERS
• What is the “penny press?”• In 1833 came the introduction of one cent
newspapers (the first was The New York Sun)• A large readership created a large audience to
sell to advertisers• The advent of the penny press also brought
along a new kind of newspaper; one that was full of police and crime stories, entertainment news, and human interest stories. This is when the newspaper took a more populist turn and less of an elite business and political approach. In essence, the birth of the modern newspaper
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© 2014 by McGraw-Hill Education
NEWSPAPERS
• What is “yellow journalism”?• A type of journalism typified by sensationalism,
sex, violence and heavy use of illustrations, color and cartoons• Sensationalism = the use of exciting or
shocking stories or language at the expense of accuracy, in order to provoke public interest or excitement• Fueled by the populist approach of the penny
press, named for “The Yellow Kid”, a popular cartoon character of the time
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NEWSPAPERS & YELLOW JOURNALISM
•Most famous example is that of the sinking of the Maine and how it was exploited by newspaper magnate William Randoph Hearst in his New York World newspaper
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INTERNET KILLED THE NEWSPAPER STAR•What does this Daily Show clip say
about modern journalism and how it relates to “yellow journalism”?•How would you describe the tone and
approach to this story? How might a program like The Daily Show enhance viewers’ media literacy as a result of this tone and approach?
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What does this Daily Show clip say about modern journalism and how it relates to “yellow
journalism”?•NEWSPAPERS ARE “DYING” IN PART DUE TO INTERNET “AGGREGATORS”• a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as online newspapers, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing.• AGGREGATE = form or group into a class
or cluster.4-6
© 2014 by McGraw-Hill Education
What does this Daily Show clip say about modern journalism and how it relates to “yellow
journalism”?
•NEWSPAPERS ARE “DYING” DUE TO INTERNET “AGGREGATORS”• Examples of aggregator websites are Google
News, Drudge Report, Huffington Post, Reddit Newslookup, Newsvine, World News (WN) Network, and Daily Beast where aggregation is entirely automatic, using algorithms which carry out contextual analysis and group similar stories together, while other sites supplement automatically-aggregated stories with manually curated headlines and their own articles.
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What does this Daily Show clip say about modern journalism and how it relates to “yellow
journalism”?
•WHILE STUDENTS ARE STILL BEING TAUGHT “REAL” JOURNALISM, THERE’S A DISCONNECT BETWEEN EDUCATION AND THE “REAL WORLD”•WHY DOES THE DAILY SHOW
REPORTER SEEMINGLY MOCK THE STUDENTS AND THEIR STUDIES?
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What does this Daily Show clip say about modern journalism and how it relates to “yellow
journalism”?
• IT’S ALIVE AND WELL IN OPERATIONS LIKE GAWKER WITH THEIR MAJOR FOCUS ON CLICKABILITY & SENSATIONALISM, NOT “TRUTH”• USE OF DECEPTIVE HEADLINES REQUIRED
FOR PEOPLE TO EVEN BE INTERESTED• “NOWADAYS IT’S NOT IMPORTANT IF A
STORY’S REAL, THE ONLY THING THAT REALLY MATTERS IS WHETHER PEOPLE CLICK ON IT.” ~ Neetzan Zimmerman
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How would you describe the tone and approach to this story?
• THE SHOW MOST OFTEN USES SATIRE TO EXPLORE CURRENT ISSUES, ALMOST ALL MEDIA-RELATED – THE SHOW GETS THE AUDIENCE TO PAY ATTENTION TO IMPORTANT ISSUES BY MOCKING THEM• OFTEN FEATURES PEOPLE BEING
SHOCKINGLY HONEST • THE DAILY SHOW IS A “MEDIA WATCHDOG”
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How might a program like The Daily Show enhance viewers’ media literacy?
• BY TAKING A CRITICAL, AND YET STILL ENTERTAINING, APPROACH TO EVALUATING MEDIA/NEWS AND HOPING IT ALL HAS INTELLECTUAL RESONANCE AFTER WE LAUGH AT IT• THE DAILY SHOW USES SATIRE TO
ENCOURAGE VIEWERS TO NOT SIMPLY ACCEPT MASS MEDIA/NEWS PASSIVELY
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How might a program like The Daily Show enhance viewers’ media literacy?
• 12% of online Americans cited The Daily Show as a place they got their news. This audience share was on par with that of USA Today (12%) and The Huffington Post (13%) among 36 different news outlets Pew Research Center asked about in a 2014 survey. http://www.pewresearch.org/fact-tank/2015/08/06/5-facts-daily-show/
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INTERNET KILLED THE NEWSPAPER STAR
•What does your personal experience tell you about modern journalism? Is it as dire as the clip suggests?
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INTERNET KILLED THE NEWSPAPER STAR
•DO YOU GET THE REFERENCE OF THE TITLE OF THE STORY?•Released in 1979, the song “Video Killed the Radio Star” by The Buggles directly referenced a then-current shift in culture and mass media
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