Waste Management & Recycling Services Presentation on Service Marketing [Elegant (II)]

Welcome to

Our Presentation

We Are

“Elegant (II)”

Group Profile

No. Name Roll Designation E-mail Address

1 Md. Abdur Rakib 041 Member rakibrashed@gmail.com

3 Md. Al Amin 089 Member duamin_mkt@yahoo.com

6 Chowdhury Omor

Faruque

173 Leader omor173@yahoo.com

Waste Management & Recycling Solution Services

Topic of Presentation

ID No: 089

Md. Al Amin

Our Services

Our

Services

Energy

from waste

disposal

Waste

hauling &

manageme

nt of

logistics

Recycling

Reference

informatio

n &

solutions

support

Other

renewable

energy

projects

General Plan Of Actions

Purchase the landfills.

Meeting zero-landfill and greenhouse gas emissions reduction goals

Efficiently managing hauling and transfer

Creating single-stream and segregated recycling programs

Containing cost and minimizing vehicle emissions by reducing long-

haul transport through access to largest network of Energy-from-Waste

facilities

Augment the daily waste stream to landfill by hauling waste.

Install sorting and compacting machinery at different places to

maximize landfill life.

Complete the construction of landfills.

Lease or purchase machinery and vehicles needed for operations.

Build transfer stations to collect waste in cities.

Utilize methane generated to augment revenues.

How Waste Management System Works

Budget Of Our Service

0

5000000

10000000

15000000

20000000

25000000

30000000

35000000

40000000

Category 1 Category 2 Category 3 Category 4Time 2012 2013 2014 2015

Taka 15000000 20000000 30000000 35000000

AxisTitle

ID No: 173

Chowdhury Omor Faruque

Target Market for Our Service

Target

MarketsManufacturers

Pharmaceutical

& Chemical

Companies

Retailers

Various

private &

public

companies

Conference

centers/sta

diums

Recyclers

Reuses

Utilities

Challenges for Our Service

Defining and improving quality

Communicating and testing new services

Communicating and maintaining a consistent

image

Motivating and sustaining employee commitment

Coordinating marketing, operations and human

resource efforts

Setting costs

Standardization versus personalization

Service Marketing Triangles

Internal Marketing

Interactive Marketing

External Marketing

Company(Management)

CustomersEmployees

“enabling thepromise”

“delivering the promise”

“setting thepromise”

Gap Model

Consumer

Service

ProviderGap 4

Gap 1

Personal

Needs

Word of mouth

communication

Past

Experiences

Expected

Service

Perceived

Service

Service

Delivery

Service Quality

Specifications

Management

Perception of

Customer Expectations

Gap 2

Gap 3

Gap 5

External

Communication to

Customers

ID No: 041

Md. Abdur Rakib

Consumer Behavior on Our Service

Need

Recognition

Information

Search

• Use of

personal

sources

• Perceived risks

Evaluation of

Alternatives

• Evoked set

• Emotion &

mood

Purchase &

Consumption

• Service

provision as

drama

• Service roles &

scripts

• Compatibility

of customers

Post Purchase

Evaluation

• Attribution of

dissatisfaction

• Innovation

diffusion

• Brand loyalty

Understanding Waste Hierarchy

Energy-from-Waste is a Net Greenhouse

Gas Reducer

Strategies for Delivering Service

Quality through People

Hire right people

Develop people to deliver service quality

Provide the needed support systems

Retain the best people

For Being with Us

Thank you