Voxpopuli CI

ICIC

Voxpopuli’s brand is inspired as a start point in the Sri Yantra.

Sri Yantra it’s the visual representation of the vibration of the sound OM. This sound is the base sound of the Universe...

1. SRI YANTRA

This is one of the most basic representations of the Sri Yantra.

2. HOW TO DRAW THE SRI YANTRA

We found out that drawing the Sri Yantra is not an easy task!

The Sri Yantra is formed by nine interlocking triangles that surround and radiate out from the central point.

Four of the triangles point upwards and five of these triangles point downwards.

You can learn more about how to properly draw this complex figure here.

3. COLORS

The inspirational colors were based in three of the seven most important Chakras:

4th Chakra: Green It represents love and emotional power.

5th Chakra: Blue It represents self expression, communication.

7th Chakra: White It represents self knowledge and spiritual awareness

Our brand will have this 3 colors!

4. CONSTRUCTION OF THE LOGO

With the knowledge we now have about Sri Yantra’s estructure, and the colors we want to work with, we start the construction of the logo of the new brand.

We tried to transform the antic and complex form of the Sri Yantra into a modern symbol.

5. LOGO + SIGNATURE

For the signature we chose a rounded and minimalist lowercase typografy. It gives the brand a modern look and it’s the perfect match for the logo.

6. VOXPOPULI PREFERRED IDENTITY

This is the generic use of voxpopuli identity...

.. and this is the horizontal version...

7. VOXPOPULI ACCEPTABLE IDENTITY VARIATIONS

7. VOXPOPULI ACCEPTABLE IDENTITY VARIATIONS

Here you can see that it works with black background too..

...and here you have diferent variations of the logo in one color.

7. VOXPOPULI ACCEPTABLE IDENTITY VARIATIONS

7. IDENTITY TECNICAL DESCRIPTION

Logo

Signature

Baseline

C:M:Y :K:

320

790

C:M:Y :K:

58000

Quicksand RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Helvetica Neue Ultra LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

White30% Opacity