Transcript
Credentials
2010
02
Volume’s 12,000 sq ft Digital Campus
Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 03
Volume’s 12,000 sq ft Digital Campus
Contents
04 – Mission Statement
05 – Quick Stats
06 – Key Clients
07 – Accreditations and Certifications
08 – Global Reach
09 – Volume’s Integrated Competencies
10 – Digital Innovation
11 – Digital Interaction
12 – Digital Applications
13 – Digital Commerce
14 – Volume’s Social Media Methodology
15 – Our Social Media Real Estate
16 – Research & Insight
17 – Knowledge Management
18 – Reporting & Analytics
19 – Management Team
20 – Vee – Combined Media Factory™
21 – Contact us
04
Mission Statement
Intelligent Technology
Inspiring Creativity
Successful Digital Marketing
and
for
Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 05
Quick Stats
• Independent digital marketing agency
• Established in 1997
• Sites in Reading UK, Wokingham UK and Tampa US
• Headcount: 100 (June 2010)
• Consolidated billings FY09: £6.5m
06
Key Clients
Credentials 07www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup
Accreditations and Certifications
08
Global Reach Supporting over 140 countries
Credentials 09www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup
Volume’s Integrated Competencies
10
Digital Innovation
Looking to engage core technology prospects through real-time online conversation and interaction, Oracle tasked Volume with delivering an appropriate and compelling messaging platform.
Based on previous successes, we created a social media and video hybrid website simulating the experience of offline, face- to-face presentations but in an online environment branded Oracle at the Core – The Debate.
There was no debate about the results: thousands of visits from 112 different countries with a 12% conversion rate (registration).
www.oraclecore.com
Oraclecore.com
Credentials 11www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup
Digital Interaction
Product demonstration is a classic technique for closing a sale. In the digital age, clients have the freedom to create a virtual demo any time, anywhere.
Zebra’s Virtual Hospital exploited this opportunity to the full by creating a 3D virtual healthcare environment complete with Zebra solutions in situ.
Channel partners could supplement their product knowledge. Customers and prospects could be taken on a stimulating “tour”. Volume is also working on a retail version of the site, and plans are in place for a Zebra virtual city, where all of Zebra’s vertical markets will be brought to life.
www.virtualzebra.com/healthcare
Zebra Digital Healthcare
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Digital Applications
Dell has made significant investment in the development of its channel-partner network. Supporting individual partners large and small is therefore essential, which is why the client briefed Volume to create a state-of-the-art asset repository that would give partners new high levels of marketing support with an array of professionally-designed campaign materials, product literature and sales tools.
Available across 146 countries, “Campaign Builder” is easy to access (through Single Sign On – SSO) and simple to use, allowing Dell-approved partners, whatever their status, to create a co-branded campaign within minutes.
It’s a highly efficient and cost-effective way for Dell partners to market their business, and generate more revenue and profit.
Dell Campaign Builder
Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 13
Digital Commerce
USC is a national high-street retail clothing chain targeting the youth market. USC wanted a solution to consolidate its web presence, eCommerce solution and customer magazine.
The aim was to integrate its web functionality with the rich and brand-focused content of the “Saturday” magazine. Volume looked to digitise the magazine, providing an interactive online experience. Customers could personalise their view and could navigate through content in a dynamic and intuitive way.
Volume implemented click-through technology that allowed customers to view, select, rate and purchase clothing and accessories “off-the-page”. Customers could also include their friends through integration with Facebook, SMS and email.
USC eCommerce (concept)
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Volume Social Media Methodology
Business Objectives
CommunicationObjectives
CommunicationsChannel Choice
Budget Allocation
Role for SocialMedia
Driving Traffic (web,events )
Leading Consumersto other comms (Video)
PR/Buzz
Ambush PR
Crisis Management
ConsumerConversations &Information
Budget
Objectives/KPI
Consumer Insight
Target Audience
Creative Tone(treatment)
Social MediaChannel: Blogs,forums, micro-blogging,communities,multimedia etc.
Video versusDialogue
Time Period
SpecificObjectives
DialogueCommunity orVideo
Which Networks& Presence:Paid/Unpaid
Tone of Voiceversus Target
Reach andFrequency %
Fine-tuneCurrentCampaign
Seed SocialMediaEngagement
ManageDialogue/Conversations
Video/ Virals
Ambush PR
Lead generation DatabaseDevelopment
Planning
Communication Planning Strategic Plan for Social Media
Insight
What’s going on? (pop. culture)
What are theconversations?
Where are theconversationstaking place?
What is theattitude/feelingtowards thebrand?
What is thecompetitiondoing?
Implementation Plan
Engagement& Execution
Reporting/Analysis
For FuturePlanning
Real-time Reporting Retrospective Reporting
How has it contributed to our
overall comms plan?
Measure against set KPIs
Analytics
Sentiment Analysis
Insight & Interpretation
Quantitative & Qualitative Intelligence
Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 15
Our Social Media Real Estate
16
Research & Insight
Samsung has emerged as a leader in consumer electronics. As a major provider of mobile phones to the UK consumer market however, the relationship with end users was held with the mobile operators. Samsung mobile wanted a solution help it conduct and assess mobile-phones users’ brand preferences and opinions on the quality and functionality of mobile handsets. Volume’s approach was to engage with consumers through a video-based “street poll”. A cross section of individuals was approached and the responses filmed and recorded. After the survey, the data was collated and uploaded to an interactive reporting dashboard.
This then allowed Samsung Mobile to query the data and split and compare between gender, age group and brand preference. The dashboard builds graphs and diagrams on the fly for display within the dashboard or they can be cut and pasted into other presentations.
Samsung Mobile – Consumer Survey and Dashboard
Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 17
Knowledge Management
Linde understands that one of its most valuable assets is the knowledge of its staff.
Determined to harness the full power of that asset, it commissioned Volume to design and implement a pilot programme in Malaysia integrating training with an online Innovation Generator tool. This easy-to-use digital platform provided a place where staff could log on, submit their ideas and collaborate easily.
It proved to be a really Big Idea: more than 50% of staff took the opportunity to contribute, 800 ideas were generated and 42 of those ideas were marked for implementation. Innovation Generator is currently being rolled out across Europe.
Linde Innovation Generator
The power of ideas
In a fast-changing global environment,
we need to become a High-Performance
Organisation (HPO).
Your ideas can help us to:
• Differentiate ourselves from our competitors
• Become better than our competitors
• Deliver a better service to our customers
• Build new areas of our business develop
new, exciting products.
Get involved
Start thinking right now and send us
your ideas. We’ll evaluate and review
each one, fi rst for your site, then your
country, and fi nally, globally. Each one
you submit will receive points, with
the best ideas also receiving rewards.
The further your ideas go, the bigger
the rewards. You can submit your ideas
online and offl ine, fi nd out how on the
back of this sheet.
What ideas are you looking for?
All ideas that you think are innovative
are welcome. And every few months
we’ll be running ‘seed’ campaigns
where we ask you for ideas on a
certain topic, such as renewable
energy or ideas for new products. Each
idea you send us will generate extra
points, so look out for information on
your site.
SET YOUR
IDEAS FREE
linde-ideas.com
Just think how far
they can take us.
Ideas can take us anywhere. And when you have big ambitions, that’s a long way.
If we are to meet the demands of the future and grasp all it has to offer, what we
need most of all are ideas. Your ideas.
Country
Implementation
Global
Implementation
GLOBAL REVIEW
NATIONAL REVIEW
Site
Implementation
LOCAL REVIEWIdea Evaluation
More points = Greater rewards
IDEA3pts
10pts
10pts
10pts
20pts
80pts
100pts
13510-Innovations Leaflet-2pp-UK-v2.indd 1
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Reporting & Analytics
Behind every Volume application is a full reporting analytics capability
Oracle EPM TV – Dashboard Oracle Core – Dashboard USC Saturday – Dashboard Dell – Campaign Builder Dashboard
Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 19
Management Team
Alan RutherfordNon-Executive Chairman
Chris SykesChief Executive
Gemma SpencerHead of Creative Services
Aidan MurphyGroup Account Director
Benoit AlvarezDivisional MD, Technology
Hayley MarnesGroup Account Director
Caroline DoverChief Operating Officer
James GardnerHead of Innovation & Enterprise Projects
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Vee – Combined Media Factory™
Vee Media Limited is a wholly owned subsidiary of Volume Limited
Vee brings together print, data, web, email, mobile and studio services then coordinates them for decisive marketing impact
Email marketing
Direct marketing
Sales literature
SMS Campaigns
Websites
combined media factoryTM
Credentials www.volume.co.ukFollow our twitter at: www.twitter.com/volumegroup 21
Volume UK OfficeBuckhurst Court London Road Wokingham Berkshire RG40 1PAUK
E: gemma.spencer@volume.co.ukT: +44 (0)118 977 5800
Volume US OfficeHidden River Center 8875 Hidden River Parkway Suite 348 Tampa Florida FL 33637 USA E: amanda.johnson@volume.us.comT: +1 813 367 2074
Vee Combined Media Factory™14 Cremyll Road Reading Berkshire RG1 8NQ UK
E: info@veemedia.co.ukT: +44 (0)118 939 3838
Contact us
Vee Media Limited is a wholly owned subsidiary of Volume Limited
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