Visualization: Running a Business with Dashboards and Scorecards

VisualizationRunning a business with

Dashboards and Scorecards

Jeffrey A. Shaffer, MBA, PMP, CMQ/OE

Vice President, Unifund

Presented by:

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1 Introduction

How we use Business Intelligence

Visualization and Presentation

Unifund Dashboard & Scorecard

VisualizationRunning a business with Dashboards and Scorecards

Our Motto:

“In God we trust, all others bring data.”

W. Edwards Deming

Business Intelligence

Transforms beyond the dataData

Information

Plans that

guide the

organization

or SBU

Knowledge

Business Intelligence at Unifund

• Gives us the ability to make better decisions

and make them faster

• More control to end user and management

for reporting and slicing and dicing of data

• Used to be competitive advantage in our

industry – is becoming more common

• Those companies not using it will

likely not survive

• Query and Analysis

– Ad-hoc reporting

– Analysis Tools

– Slicing and Dicing

• Reporting & Performance Management

– Dashboards

– Scorecards

• Plan, Budget and Forecast

– Forecast vs. Actual

Business Intelligence at Unifund

Internal Reporting:

• Performance Management

– Scorecards

• Inventory Management

• Forecast vs. Actual

– Exception Based Reporting

• Unifund Auto-Liaison Reports

– Auto generated

– Weekly email burst to Attorney Network

– Based on Performance Standards

Business Intelligence at Unifund

External Reporting:

• SQL Database

• Data Warehouse and Data Marts

• Excel 2007

• Cognos

• Microsoft Reporting Services

Business Intelligence at Unifund

BI Platform:

Visualization and Data Presentation

Not-So-Best

Practices

Time Utilization Chart

Visualization and Data Presentation

Just for Fun

85%

15%

Percentage of Chart which Looks like PacMan

Looks Like PacMan

Does Not Look Like PacMan

Visualization and Data Presentation

• Wrong Message or No Message at all

• Cluttered Dashboard

– Too Much Information

– Crammed on One Page

– Horizontal Scroll

• Over use of Graphs

• Gauges

• Flashing Cells

• Bad Color Choices

Poor Choices:

Unlock Hidden Value

UnifundPortfolio

Enhancement

Joel RosenthalManager, Acquisitions & Portfolio Management

(513) 246-6124Joel.Rosenthal@unifund.com This material is proprietary to Unifund Group Debt Investors, LLC (Unifund). It may not

be replicated or transmitted in whole or part without express consent of Unifund.

Visualization and Data Presentation

Best

Practices

Visualization and Data Presentation

Visualization and Data Presentation

• Experts on Visualization

– Edward Tufte

Reading Suggestions:

• The Visual Display of Quantitative Information

• Envisioning Information

– Jacques Bertin

• Semiology of Graphics

– Michael Friendly

– Charles Joseph Minard

Best Practices:

Visualization and Data Presentation

Visualization and Data Presentation

Visualization and Data Presentation

Visualization and Data Presentation

Sparklines (Tufte):

Visualization and Data Presentation

Sparklines:

• Small, high-resolution graphics embedded in a

context of words, numbers, images. Sparklines

are data-intense, design-simple, word-sized

graphics.

Visualization and Data Presentation

Trellis Charts (Small Multiples):

• "Illustrations of postage-stamp size are indexed

by category or a label, sequenced over time

like the frames of a movie, or ordered by a

quantitative variable not used in the single

image itself."

Visualization and Data Presentation

• Who is the user? Know your audience.

• What are the business questions that need

answered? Get input.

• What are the correct measurements?

• Solid Foundation – the Data

• Create SOP for presentation

– Formats

– Color Scheme

– Charts and Graphs

Best Practices:

Visualization and Data Presentation

What meaning does color bring to the dashboard?

• Color Schemes

– Data Presentation (lots of blue)

– Stop-light Colors

• Green is Good

• Yellow is Caution

• Red is Bad

• Avoid them otherwise

– Use Neutral Colors

– Earth tones are calming

• Edward Tufte recommends for adding gentle color

Unifund Practices:

Title or Heading

Visualization and Data Presentation

What meaning does color bring to the dashboard?

Visualization and Data Presentation

Visualization and Data Presentation

• Data Bars (Excel 2007)

– Quickly see Actual vs. Projection

– Easily display % and $

– Similar to Sparklines

• Marimekko Chart

– Stacked Bar Chart

– Multi-Dimensional Data

– Variation Using Cylinders

• Combine with stop-light colors

• Inventory Management

Unifund Practices:

Visualization and Data Presentation

• Mapping

– Location can relate disparate data

– A Map is worth a thousand cells

– Easy to see problem areas

– By State

– By County/Jurisdiction

– Even by Address

Unifund Practices:

Foreclosures (July 2008)

Visualization and Data Presentation

• Mapping Tools

– Integrated Maps in BI platforms

– Microsoft MapPoint

– Excel Add-In with Templates

• Mapland

– KML file with Google Earth

• www.BatchGeo.com

– GeoCode Addresses

– Create KML file

– Load into Google Earth

Unifund Practices:

Visualization and Data Presentation

• FlowingData.com

• NoteandPoint.com

• EdwardTufte.com

• JuiceAnalytics.com/writing/

– Blog

– Dashboard Design white paper

Included in Handouts

• TED.com – Hans Rosling

• TechnicallyFunny.com

Additional Materials:

Unifund

Dashboard

&

Scorecard

Contact Information:

Jeffrey A. Shaffer, VP, Unifund

(513) 489-8877

JAS@Unifund.com

Jeffrey A. Shaffer, MBA, PMP, CMQ/OE

Vice President, Unifund

Presented by: