Visual Storytelling · 2016-09-22 · Storytelling Ellen Finkelstein PowerPoint MVP ... that SHOW your story. We all gain when you reach out to team members. We all gain when you

Visual

Storytelling

Ellen Finkelstein

PowerPoint MVP

www.EllenFinkelstein.com

www.ChangetheWorldMarketing.com

Do you cringe when you see this?

Death by PowerPoint

•One symptom of Death by PowerPoint is to put lots and

lots of text on a slide and then read it

•One symptom of Death by PowerPoint is to put lots and

lots of text on a slide and then read it

•One symptom of Death by PowerPoint is to put lots and

lots of text on a slide and then read it

•One symptom of Death by PowerPoint is to put lots and

lots of text on a slide and then read it

•One symptom of Death by PowerPoint is to put lots and

lots of text on a slide and then read it

My embarrassment

5

6

I went to a PowerPoint conference

each year

7

And I read a lot!

8

I became a PowerPoint MVP in 2010

9

One of 14 in the United States

Just the

facts,

Ma’am!

People can’t effectively read and listen at the same

time

Short-term memory is limited

Most people

learn visually

Don’t ignore “picture superiority”

Primary

Visual

Cortex

Primary

Auditory

Cortex

Pictures persuade

Speaking PowerPoint by Bruce Gabrielle, p.

130

33%

75%

Decisions require emotion

Use the

Tell ‘n’ ShowSM

method

Corollary: Put 1 point on a slide

Don’t make people read and

listen at the same time

• Point 1

• Point 2

• Pont 3

• Point 1

• Point 2

• Point 3

Match logical

content with

emotional images

that SHOW your

story

We all gain when you reach out to

team members

We all gain when you reach out to

team members

We all gain when

you reach out to

team members

We all gain when you reach out to

team members

We all gain when

you reach out to

team members

Bonus Before & After Slides

There are many kinds of risk

Market risk

Inflation risk

Liquidity risk

Longevity risk

There are manykinds of risk

Market risk

Inflation risk

Liquidity risk

Longevity risk

The Aid and Attendance Benefit provides a

tax-free income between $12,681 and $30,985

The Aid and Attendance Benefit for veterans and widows/ers

The Aid and Attendance Benefit provides a

tax-free incomebetween $12,681 and $30,985

Take advantage of little-known, underutilized benefits

The Government manipulates the CPI

So the economy looks better

Entitlements like Social Security are underpaid

So the economy looks better

Entitlements like Social Security are

underpaid

The Government manipulates the CPI

Imagine you are now good, better, or even great at sales

What would be different in your life?

What would be possible?

How much extra money could you make in a month if you were better, good, or great at sales?

…how much per year?

…how much over your lifetime?

What will it cost you if you don’t improve your sales skills?

Imagine you are now good,

better, or even great at sales

My Definition of Sales

• Selling = Service

• Sell from honesty, integrity, and compassion

• Selling is about leading

• Selling is about moving people to action

What is selling?

Service

Honesty, integrity &

compassion

Leading

Moving people to

action

Where are you going?

Our quality of life is dependant upon what we _put_

and _keep_ in it.

Three things that will influence our destination

(results):

– Attitude

– Intake

– Associations

Where are you going?

Increased my conversion from 50 to 70%!

“As an independent Financial Advisor, my business

depends upon presenting financial concepts quickly,

clearly and with visual power. Ellen worked with me to

create a presentation that is unified, beautiful and

incorporates people, symbols, charts and numbers (and

some humor) in a way that is strikingly effective and

pleasing to watch. Using this presentation increased

my conversion from an average of 50% to 70%! IF you

want the best, work with Ellen.” -Rick Miller, Financial

Advisor

Rock solid, easy-to-follow system

““I use online presentations with PowerPoint regularly as

a part of my sales process. I thought I was doing

everything right…that is, until Ellen showed me the ‘real’

power of persuasion with her rock solid, easy-to-follow

system. From now on, I’m using nothing but Ellen’s

presentation formula to generate serious interest from my

audience. Thanks Ellen! ” – Jordan Salamone

Visual

Storytelling

Ellen Finkelstein

PowerPoint MVP

www.EllenFinkelstein.com

www.ChangetheWorldMarketing.com

Contact me at one of these

websites to discuss how I

can help you visualize

YOUR stories