Visual Storytelling Ellen Finkelstein PowerPoint MVP www.EllenFinkelstein.com www.ChangetheWorldMarketing.com
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Visual
Storytelling
Ellen Finkelstein
PowerPoint MVP
www.EllenFinkelstein.com
www.ChangetheWorldMarketing.com
Do you cringe when you see this?
Death by PowerPoint
•One symptom of Death by PowerPoint is to put lots and
lots of text on a slide and then read it
•One symptom of Death by PowerPoint is to put lots and
lots of text on a slide and then read it
•One symptom of Death by PowerPoint is to put lots and
lots of text on a slide and then read it
•One symptom of Death by PowerPoint is to put lots and
lots of text on a slide and then read it
•One symptom of Death by PowerPoint is to put lots and
lots of text on a slide and then read it
My embarrassment
5
6
I went to a PowerPoint conference
each year
7
And I read a lot!
8
I became a PowerPoint MVP in 2010
9
One of 14 in the United States
Just the
facts,
Ma’am!
People can’t effectively read and listen at the same
time
Short-term memory is limited
Most people
learn visually
Don’t ignore “picture superiority”
Primary
Visual
Cortex
Primary
Auditory
Cortex
Pictures persuade
Speaking PowerPoint by Bruce Gabrielle, p.
130
33%
75%
Decisions require emotion
Use the
Tell ‘n’ ShowSM
method
Corollary: Put 1 point on a slide
Don’t make people read and
listen at the same time
• Point 1
• Point 2
• Pont 3
• Point 1
• Point 2
• Point 3
Match logical
content with
emotional images
that SHOW your
story
We all gain when you reach out to
team members
We all gain when you reach out to
team members
We all gain when
you reach out to
team members
We all gain when you reach out to
team members
We all gain when
you reach out to
team members
Bonus Before & After Slides
There are many kinds of risk
Market risk
Inflation risk
Liquidity risk
Longevity risk
There are manykinds of risk
Market risk
Inflation risk
Liquidity risk
Longevity risk
The Aid and Attendance Benefit provides a
tax-free income between $12,681 and $30,985
The Aid and Attendance Benefit for veterans and widows/ers
The Aid and Attendance Benefit provides a
tax-free incomebetween $12,681 and $30,985
Take advantage of little-known, underutilized benefits
The Government manipulates the CPI
So the economy looks better
Entitlements like Social Security are underpaid
So the economy looks better
Entitlements like Social Security are
underpaid
The Government manipulates the CPI
Imagine you are now good, better, or even great at sales
What would be different in your life?
What would be possible?
How much extra money could you make in a month if you were better, good, or great at sales?
…how much per year?
…how much over your lifetime?
What will it cost you if you don’t improve your sales skills?
Imagine you are now good,
better, or even great at sales
My Definition of Sales
• Selling = Service
• Sell from honesty, integrity, and compassion
• Selling is about leading
• Selling is about moving people to action
What is selling?
Service
Honesty, integrity &
compassion
Leading
Moving people to
action
Where are you going?
Our quality of life is dependant upon what we _put_
and _keep_ in it.
Three things that will influence our destination
(results):
– Attitude
– Intake
– Associations
Where are you going?
Increased my conversion from 50 to 70%!
“As an independent Financial Advisor, my business
depends upon presenting financial concepts quickly,
clearly and with visual power. Ellen worked with me to
create a presentation that is unified, beautiful and
incorporates people, symbols, charts and numbers (and
some humor) in a way that is strikingly effective and
pleasing to watch. Using this presentation increased
my conversion from an average of 50% to 70%! IF you
want the best, work with Ellen.” -Rick Miller, Financial
Advisor
Rock solid, easy-to-follow system
““I use online presentations with PowerPoint regularly as
a part of my sales process. I thought I was doing
everything right…that is, until Ellen showed me the ‘real’
power of persuasion with her rock solid, easy-to-follow
system. From now on, I’m using nothing but Ellen’s
presentation formula to generate serious interest from my
audience. Thanks Ellen! ” – Jordan Salamone
Visual
Storytelling
Ellen Finkelstein
PowerPoint MVP
www.EllenFinkelstein.com
www.ChangetheWorldMarketing.com
Contact me at one of these
websites to discuss how I
can help you visualize
YOUR stories
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