Visual Design Basics

Visual Design BasicsMaking your message sizzle!

Let’s meet the stars...

Mr. Vector

Miss. Raster

Design Values

Simplicity

Clarity

Unclutteredness

Our Purpose

Create ‘Aha!’

Provoke ‘Thought’

Evoke Emotion

How we do it...

Leading the eye

Tips

Contrast

0

25

50

75

100

USA Canada Mexico Brazil Argentina Guatemala

Carbon Footprint in the Americas

Full Bleed Images

Adventure•Hiking•Kayaking•Trekking•Rapelling•Kayaking•etc

Adventure

Bleed off the edges

Aspect Ratio

Low Resolution Images

Opening Address

Roy Singham

Opening Address

Entertainment

Entertainment

Entertainment

Be consistent

Big is good

Alpha

De-Noising

This man...

Rule of Thirds

f

hk

g

f

hk

gPower

Points

Meaning

Consulting is an ‘Art’

Typography

So, first things first -- what are we trying to achieve here?

Traditional Training

Informal Learning

Novice

Expert

Time

Traditional Training

Informal Learning

FTraining event

Novice

Expert

Time

Traditional Training

Informal Learning

FTraining event iRetention is lost

Novice

Expert

Time

Traditional Training

Informal Learning

FTraining event iRetention is lost

GPeople reach mastery faster

Novice

Expert

Time

70%

20%

10%

Your Learning

70%

20%

10%

Your Learning

70%

20%

10%

Your Learning

Real Experience

k

70%

20%

10%

Your Learning

Feedback & Observation

Real Experience

kb

70%

20%

10%

Your LearningTraining

Feedback & Observation

Real Experience

e

kb

YOU need to PAY me SOME RANSOm

Simplify Reality

Simple≠Simplistic

’’‘‘

Making the simple complicated is commonplace;

making the complicated awesomely simple,

that’s creativity.

— Charles Mingus

That’s it folks!

Thank You