Visual Design Basics Making your message sizzle!
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Visual Design BasicsMaking your message sizzle!
Let’s meet the stars...
Mr. Vector
Miss. Raster
Design Values
Simplicity
Clarity
Unclutteredness
Our Purpose
Create ‘Aha!’
Provoke ‘Thought’
Evoke Emotion
How we do it...
Leading the eye
Tips
Contrast
0
25
50
75
100
USA Canada Mexico Brazil Argentina Guatemala
Carbon Footprint in the Americas
Full Bleed Images
Adventure•Hiking•Kayaking•Trekking•Rapelling•Kayaking•etc
Adventure
Bleed off the edges
Aspect Ratio
Low Resolution Images
Opening Address
Roy Singham
Opening Address
Entertainment
Entertainment
Entertainment
Be consistent
Big is good
Alpha
De-Noising
This man...
Rule of Thirds
f
hk
g
f
hk
gPower
Points
Meaning
Consulting is an ‘Art’
Typography
So, first things first -- what are we trying to achieve here?
Traditional Training
Informal Learning
Novice
Expert
Time
Traditional Training
Informal Learning
FTraining event
Novice
Expert
Time
Traditional Training
Informal Learning
FTraining event iRetention is lost
Novice
Expert
Time
Traditional Training
Informal Learning
FTraining event iRetention is lost
GPeople reach mastery faster
Novice
Expert
Time
70%
20%
10%
Your Learning
70%
20%
10%
Your Learning
70%
20%
10%
Your Learning
Real Experience
k
70%
20%
10%
Your Learning
Feedback & Observation
Real Experience
kb
70%
20%
10%
Your LearningTraining
Feedback & Observation
Real Experience
e
kb
YOU need to PAY me SOME RANSOm
Simplify Reality
Simple≠Simplistic
’’‘‘
Making the simple complicated is commonplace;
making the complicated awesomely simple,
that’s creativity.
— Charles Mingus
That’s it folks!
Thank You
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