Vienna Convention Bureau - Christian Mutschlechner
Post on 08-Aug-2015
58 Views
Preview:
Transcript
Mission: promotion of tourism to ViennaOrganization
▪ Worldwide marketing
▪ Visitor services in the city
▪ Destination management
2015 Budget : € 26.2 million
▪ 72.4 % from the local accommodation tax (=3.2 % of net-room rate, i.e. without breakfast, internationalization fee, VAT)
▪ 9.8 % from the city government
▪ 2.0 % from the Vienna Chamber of Commerce
▪ 15.8 % own revenue
13.5 million overnight stays = record-breaking year2014 Vienna tourism
Share Overnight stays +/- %
Germany 20 % 2.650.000 + 5 %
Austria 18 % 2.481.000 + 7 %
USA 6 % 748.000 + 14 %
Italy 5 % 696.000 + 14 %
Russia 4 % 603.000 - 15 %
13.5 million overnight stays = record-breaking year2014 Vienna tourism
Share Overnight stays +/- %
Great Britain 4 % 500.000 + 11 %
Switzerland 3 % 399.000 + 4 %
Spain 3 % 388.000 + 8 %
France 3 % 365.000 + 4 %
Japan 2 % 300.000 - 2 %
StructurePresident: Renate Brauner, Vice Mayor and City Councillor for Finance and Economy
Managing Director: Norbert Kettner
Content Management &
Production
Market- & Media
Management Vienna
Convention Bureau
Visitor Services, Staff & Finance
Strategic Destination Development
Corporate Public Relations
Brand Management & Advertising
Strategic Destination Management
▪ Coordination of the basic strategies for all activities of the Vienna Tourist Board
▪ Market- and trend research
▪ Statistics and benchmarking
▪ Visitor surveys
Strategic Destination Management
▪ Local tourism policy issues of the Vienna Tourist Board
▪ Contacts with international tourism organizations
▪ Organization of events for the Vienna tourism industry e.g. the annual Vienna Tourism Conference
Content ManagementContent Management & Production
▪ B2C-website in 13 languages
▪ Social Media: Facebook, Youtube, Twitter (German & Englisch)
▪ 2014: a total of 97 online-campaigns in 23 countries
▪ Vienna-Card: more than 300,000 sold per year
▪ Vienna Experts Club
ProductionContent Management & Production
▪ Organization of production
▪ Brochures, folders, posters: some 200 productions in 17 languages, in 2014; overall circulation ca. 7 million
▪ Giveaways such as city bags, umbrellas, cooking aprons or coffee cups
2014 Market Management: 85 business trips to 25 countriesMarket & Media Management
▪ 12 trade fairs & 33 workshops for travel agencies
▪ 51 special presentations for the tourism industry
▪ Airline marketing
▪ 2,000 travel agency representatives from 30 countries were welcomed to Vienna
▪ Vienna Experts Club International
Media Management 2014Market & Media Management
▪ Hosts for 980 journalists from 42 countries
▪ Press conferences 57 in 21 countries
▪ Online media newsletter in 16 languages for 20 countries
▪ Results: more than 3,000 proven articles in print media as well as a large number of boradcasts in TV and radio
Visitor Services 2014Visitor Services, Staff & Finance
Tourist-Info Wien, Albertinaplatz:
▪ Information in 10 languages
▪ Brochures in 17 languages issued for free
▪ Some 450,000 visitors
Visitor Services 2014Visitor Services, Staff & Finance
Wien-Hotels & Info:
▪ Some 34,000 enquiries by telephone, e-mail, fax or mail
By both teams
▪ 2,500 bookings = some 12,000 overnight stays
Worldwide acquisition of congresses & corporate eventsVienna Convention Bureau
▪ Founded in 1969
▪ Annual Budget 2,8 Mio €
▪ City of Vienna, Vienna Chamber of Commerce, Vienna Tourist Board, Marketing Cooperations, Sponsors
NO MEMBERS!
A top global playerCongress destination Vienna
2014
3,528 Congresses and corporate events
521,433 Participants
1,490,695 Overnight stays
= 11 % of total overnight stays
An ongoing debate…………………Statistics
International congresses worldwide
ICCA (2013) UIA (2013)
1. Paris 1. Singapore
2. Madrid 2. Brussels
3. Vienna 3. Vienna
4. Barcelona 4. Seoul
top related