Vienna Convention Bureau - Christian Mutschlechner

Vienna Tourist Board

WWW.VIENNA.INFO

Organization

▪ Founded in 1955

▪ Corporation of the public law

▪ Works on a non-profit basis

Mission: promotion of tourism to ViennaOrganization

▪ Worldwide marketing

▪ Visitor services in the city

▪ Destination management

2015 Budget : € 26.2 million

▪ 72.4 % from the local accommodation tax (=3.2 % of net-room rate, i.e. without breakfast, internationalization fee, VAT)

▪ 9.8 % from the city government

▪ 2.0 % from the Vienna Chamber of Commerce

▪ 15.8 % own revenue

13.5 million overnight stays = record-breaking year2014 Vienna tourism

Share Overnight stays +/- %

Germany 20 % 2.650.000 + 5 %

Austria 18 % 2.481.000 + 7 %

USA 6 % 748.000 + 14 %

Italy 5 % 696.000 + 14 %

Russia 4 % 603.000 - 15 %

13.5 million overnight stays = record-breaking year2014 Vienna tourism

Share Overnight stays +/- %

Great Britain 4 % 500.000 + 11 %

Switzerland 3 % 399.000 + 4 %

Spain 3 % 388.000 + 8 %

France 3 % 365.000 + 4 %

Japan 2 % 300.000 - 2 %

2015 Vienna tourism

Overnight stays +/- %

January 756.000 + 2 %

February 705.000 + 10 %

March

StructurePresident: Renate Brauner, Vice Mayor and City Councillor for Finance and Economy

Managing Director: Norbert Kettner

Content Management &

Production

Market- & Media

Management Vienna

Convention Bureau

Visitor Services, Staff & Finance

Strategic Destination Development

Corporate Public Relations

Brand Management & Advertising

Strategic Destination Management

▪ Coordination of the basic strategies for all activities of the Vienna Tourist Board

▪ Market- and trend research

▪ Statistics and benchmarking

▪ Visitor surveys

Strategic Destination Management

▪ Local tourism policy issues of the Vienna Tourist Board

▪ Contacts with international tourism organizations

▪ Organization of events for the Vienna tourism industry e.g. the annual Vienna Tourism Conference

Content ManagementContent Management & Production

▪ B2C-website in 13 languages

▪ Social Media: Facebook, Youtube, Twitter (German & Englisch)

▪ 2014: a total of 97 online-campaigns in 23 countries

▪ Vienna-Card: more than 300,000 sold per year

▪ Vienna Experts Club

ProductionContent Management & Production

▪ Organization of production

▪ Brochures, folders, posters: some 200 productions in 17 languages, in 2014; overall circulation ca. 7 million

▪ Giveaways such as city bags, umbrellas, cooking aprons or coffee cups

2014 Market Management: 85 business trips to 25 countriesMarket & Media Management

▪ 12 trade fairs & 33 workshops for travel agencies

▪ 51 special presentations for the tourism industry

▪ Airline marketing

▪ 2,000 travel agency representatives from 30 countries were welcomed to Vienna

▪ Vienna Experts Club International

Media Management 2014Market & Media Management

▪ Hosts for 980 journalists from 42 countries

▪ Press conferences 57 in 21 countries

▪ Online media newsletter in 16 languages for 20 countries

▪ Results: more than 3,000 proven articles in print media as well as a large number of boradcasts in TV and radio

Visitor Services 2014Visitor Services, Staff & Finance

Tourist-Info Wien, Albertinaplatz:

▪ Information in 10 languages

▪ Brochures in 17 languages issued for free

▪ Some 450,000 visitors

Visitor Services 2014Visitor Services, Staff & Finance

Wien-Hotels & Info:

▪ Some 34,000 enquiries by telephone, e-mail, fax or mail

By both teams

▪ 2,500 bookings = some 12,000 overnight stays

Vienna Convention Bureau

Worldwide acquisition of congresses & corporate eventsVienna Convention Bureau

▪ Founded in 1969

▪ Annual Budget 2,8 Mio €

▪ City of Vienna, Vienna Chamber of Commerce, Vienna Tourist Board, Marketing Cooperations, Sponsors

NO MEMBERS!

A top global playerCongress destination Vienna

2014

3,528 Congresses and corporate events

521,433 Participants

1,490,695 Overnight stays

= 11 % of total overnight stays

An ongoing debate…………………Statistics

International congresses worldwide

ICCA (2013) UIA (2013)

1. Paris 1. Singapore

2. Madrid 2. Brussels

3. Vienna 3. Vienna

4. Barcelona 4. Seoul

Präsentations-thema