Video marketing warwick man group for publication
Post on 19-Jan-2015
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Mark Hayward
Malthouse Engineering Why we use video How we use video What you could use video for Making videos Tips Inspiration for your videos
UKs largest intendant steel profiler 5 sites across uk, 13 trading styles, 150 employees, 42
markets supplied 5mm up to 500mm
in a range of standard carbon and specialist steels
Other services fabrication up to 5t, heat treatment, lumsden grinding
Claim to fame –Junction 2 M5 – Sandwell Sign
To show what we can do To send to potential customers To cross promote to existing customers To get better rankings on Google To give us something to share on online
network sites
To demonstrate that we have better machinery and equipment
To demonstrate what types of material we can use
Embed into website Email to potential customers Email to existing customers To explain our processes
Customer Service Product demonstrations Product launches Adverts How tos Inform and educate
Originally University students commissioned
- Good place to start is with Colleges or Unis
Now we make our own
More flexible and controllable
Its cheaper!
Camera - £149 Tripod - £10 Dictaphone - £25 Lapel Mic - £7.99 Laptop/PC Software – Sony Vegas £39.99
Cundey Systems http://youtu.be/ArKG1mZOFZ4
Malthouse Engineering http://youtu.be/godLItxaeeQ
Plan what you want to talk about/show Write a script Plan what you are going to shoot Shoot from lots of different angles Find good music (that’s free) Create more than one edit Save and check file size Share
Story board your ideas
Tripod, tripod, tripod!!!
Check background sounds and noises
Get permission to film
Be careful what you film – names of customers
Upload to youtube/vimeo/viddler etc
Embed on website
Facebook/G+/Twitter/Linked in etc
USBs
Marketing emails
Day to day emails
Use your channel in your firms name not yours
Give all videos a good description including keywords
Add in contact information on to channel
Add in a transcript for extra seo – tips here https://support.google.com/youtube/answer/2734799?hl=en – See what happens if you don’t add a transcript http://youtu.be/30dxrwd0Kss
Customer Service - http://www.viddler.com/v/acbbf27d
Product demonstrations - http://youtu.be/GAuhUTzNwiY
Product launches - http://youtu.be/ZUG9qYTJMsI
Adverts - http://youtu.be/nLwML2PagbY
How tos - Inform and educate - http://youtu.be/WVO6G_ULF_Q
Youtube provides a lot of information If you have promoted your videos through
adwords you can look through adwordsreports
Can provide a useful source of info for targeting adverts/products
Comments or thoughts?
www.youtube.com/user/MalthouseEngineering
www.MalthouseEngineering.com
@MalthouseEng@markmhayward
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