Video marketing warwick man group for publication

Mark Hayward

Malthouse Engineering Why we use video How we use video What you could use video for Making videos Tips Inspiration for your videos

UKs largest intendant steel profiler 5 sites across uk, 13 trading styles, 150 employees, 42

markets supplied 5mm up to 500mm

in a range of standard carbon and specialist steels

Other services fabrication up to 5t, heat treatment, lumsden grinding

Claim to fame –Junction 2 M5 – Sandwell Sign

To show what we can do To send to potential customers To cross promote to existing customers To get better rankings on Google To give us something to share on online

network sites

To demonstrate that we have better machinery and equipment

To demonstrate what types of material we can use

Embed into website Email to potential customers Email to existing customers To explain our processes

Customer Service Product demonstrations Product launches Adverts How tos Inform and educate

Originally University students commissioned

- Good place to start is with Colleges or Unis

Now we make our own

More flexible and controllable

Its cheaper!

Camera - £149 Tripod - £10 Dictaphone - £25 Lapel Mic - £7.99 Laptop/PC Software – Sony Vegas £39.99

Cundey Systems http://youtu.be/ArKG1mZOFZ4

Malthouse Engineering http://youtu.be/godLItxaeeQ

Plan what you want to talk about/show Write a script Plan what you are going to shoot Shoot from lots of different angles Find good music (that’s free) Create more than one edit Save and check file size Share

Story board your ideas

Tripod, tripod, tripod!!!

Check background sounds and noises

Get permission to film

Be careful what you film – names of customers

Upload to youtube/vimeo/viddler etc

Embed on website

Facebook/G+/Twitter/Linked in etc

USBs

Marketing emails

Day to day emails

Use your channel in your firms name not yours

Give all videos a good description including keywords

Add in contact information on to channel

Add in a transcript for extra seo – tips here https://support.google.com/youtube/answer/2734799?hl=en – See what happens if you don’t add a transcript http://youtu.be/30dxrwd0Kss

Customer Service - http://www.viddler.com/v/acbbf27d

Product demonstrations - http://youtu.be/GAuhUTzNwiY

Product launches - http://youtu.be/ZUG9qYTJMsI

Adverts - http://youtu.be/nLwML2PagbY

How tos - Inform and educate - http://youtu.be/WVO6G_ULF_Q

Youtube provides a lot of information If you have promoted your videos through

adwords you can look through adwordsreports

Can provide a useful source of info for targeting adverts/products

Comments or thoughts?

www.youtube.com/user/MalthouseEngineering

www.MalthouseEngineering.com

@MalthouseEng@markmhayward