Video marketing

Video Marketing

withhttp://www.videobloggingprotips.com/

Why YouTube?

• YouTube is the 2nd most popular search engine behind Google

• Most popular video platform

• Estimated 3,000,000,000 views daily

Why YouTube?

• Quick search engine results

Why Videos?

• Provide value to your subscribers• Demonstrate how to use your product• Show insider peeks into your sites• Review an affiliate product• Introduce case studies

Why Videos?

• Help boost a product launch

• Increase the value of your product, service or website

• Build a community

Step 1: Create YouTube Account

• Follow the “Create Account” link on the YouTube website

Step 2: Understanding YouTube

• YouTube is a community

• Get people to watch your videos

• It’s better to get 100 people who will

buy rather than 5,000 people who

just watch

Step 2: Understanding YouTube

• What keywords are your audience using?

• Create videos with those keywords in mind

• Use keywords in titles & descriptions

Step 2: Understanding YouTube

• For example

Step 3: Analyze Competition

• What location do you want to analyze?

• Input a search keyword

Step 3: Analyze Competition

• View the results

Step 3: Analyze Competition

• Use your exact keyword phrase for best search results

• Multiple uses of 1 keyword will not bring top search results

Step 3: Analyze Competition

• Select the top video from your results & click the stats button

Step 3: Analyze Competition

• Select the top video from your results & click the stats button

• These stats show your competitor’s growth in popularity, number of comments & number of ratings

Step 3: Analyze Competition

Step 3: Analyze Competition

• You can also see the number of referrals

Step 3: Analyze Competition

• View the age & gender demographics & geographical location

Step 4: Optimize Your Video

• Maximum video requirements– 2 GB in size– 15 minutes in length

• Supports these video formats:

.mov, most .mpegs, .avi, .wmv, .flv

Step 4: Optimize Your Video

• Begin title with keyword phrase you want to rank for

• Always place your URL first in the description box

Step 4: Optimize Your Video

• Your description should be clear & concise

• Use highly relevant tags– If using two-word tags, connect them with a

hyphen– For example, “christmas-decorations”

• Include related keywords

Step 4: Optimize Your Video

• Upload video & select “Public” in the privacy settings

• Select best category

• Share option – connect with Twitter

but NOT Facebook

Step 5: Create a Marketing Strategy

• Create more videos based on target keyword phrases

• Set a goal– What do you want to accomplish?– How much time can you spend each

week?

Step 5: Create a Marketing Strategy

• Choose a single purpose for each video– Demonstrate a product– Sell the product– Entertain the viewer– Add value to your blog posts

Step 5: Create a Marketing Strategy

• Use repetition– Same fonts, colors, graphics, music all help

establish your brand

• Share & promote your videos– Write a blog post– Share link via social media– Share on forums or mastermind groups

Step 5: Create a Marketing Strategy

• Calls to action– Include one in each video– Create a sense of urgency– Make it easy to understand– Ask others to share it– Recruit affiliates & social media

followers to help spread the word

Tips for Improved Success

• Keep the format & look of each video similar

• Specialize on one area of your niche• Keep it simple – it’s all about connection• Put your URL & call to action as last frame

of each video– Let it show for a minimum of 15 seconds

You can subscribe for more info

http://www.videobloggingprotips.com/