Video Blogging on the go
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Video Blogging on the go
Channelship Ltd. Copyright 2009
Agenda
1. Why go video?
2. What do I need?
3. How do I go about it?
4. Some examples
Channelship Ltd. Copyright 2009
Why go video?
Channelship Ltd. Copyright 2009
Communicate easier: Click
After Google, the second search spot is
Offer a deeper taste to your audience!
Engage with users at a higher level
Channelship Ltd. Copyright 2009
Why go video?
…that people remember:
20% of what they hear…
30% of what they see…
70% of what they both hear and see?
Source: http://www.eyespot.com/WhyVideo/
Channelship Ltd. Copyright 2009
Did you know?
Video trends
2009 to 2010:
47% growth
What do I need?
Channelship Ltd. Copyright 2009
The recipe
1. Digital camera or camcorder
2. Story/message
3. You Tube account
4. Video editing software
Channelship Ltd. Copyright 2009
How do I go about it?
Channelship Ltd. Copyright 2009
Before anything…
Think about your audience
Indentify goals
Plan your promotional web video
Channelship Ltd. Copyright 2009
How to produce video
Set your digital
camera on video
mode & shoot!
Channelship Ltd. Copyright 2009
How to produce video
Download
the videos
to your
computer
Channelship Ltd. Copyright 2009
Online video steps
Use
Windows
Movie Maker
to edit
Channelship Ltd. Copyright 2009
Online video steps
Upload and insert title, description & tagsChannelship Ltd. Copyright 2009
Publish video post Leverage through & Publish video post on all Groups Publish video post on
Go viral
Channelship Ltd. Copyright 2009
Some examples
Channelship Ltd. Copyright 2009
www.lookandtaste.com
www.lookandtaste.com
www.hostelworld.com
Next steps
Channelship Ltd. Copyright 2009
1. Have your camera with you!
2. Always think about your audience
3. You still have to write
4. Practice in front of the camera
5. Don’t worry if the video is not perfect
Connect with us on:
www.channelship.ie/blog
Channelship Ltd. Copyright 2009
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