ValueTalk: Transformation hits Marketing hits Innovation
Post on 23-Jan-2018
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Transformation hits Marketing+Innovation
If you want to benefit from innovation to strengthen your marketing success you have to be able to understand and to handle transformation in the digital age properly.
That means: Innovative printing companies need to transform their production business into a sustainable and future oriented marketing solution provider business to hit market and customer needs. And they have to understand how to support their customers to transform their marketing as well in a sustainable, profitable way.
Transformation hits Marketing+Innovation
AGENDA
• Secrets of Transformation • Impact on Print / Graphic Communications • Learn from the best (selected cases) • Guidelines to create a win-win-win momentum
NOTE: Link to Blogpost by Andreas Weber http://bit.ly/2wHQCXp
Transformation hits Marketing+Innovation
AGENDA
•SecretsofTransforma/on •ImpactonPrint/GraphicCommunica3ons •Learnfromthebest(selectedcases) •Guidelinestocreateawin-win-winmomentum
NOTE:LinktoBlogpostbyAndreasWeberhAp://bit.ly/2wHQCXp
Transformation begins in the head.
And if the mission is successful, it ends there again.
Transformation hits Marketing+Innovation
Secrets of Transformation
+ In fact it means a smart METAMORPHOSES.
(Like MORPHING visuals… — from Greek µεταµόρφωσις, "transformation, transforming", from µετα- (meta-), "change" and µορφή (morphe), „form".)
+ Always related to human culture!
≠ in any case not only a result of technological changes!
+ In fact it means a smart METAMORPHOSES.
(Like MORPHING visuals… — from Greek µεταµόρφωσις, "transformation, transforming", from µετα- (meta-), "change" and µορφή (morphe), „form".)
+ Always related to human culture!
≠ in any case not only a result of technological changes!
Secrets of Transformation
+ In fact it means a smart METAMORPHOSES.
(Like MORPHING visuals… — from Greek µεταµόρφωσις, "transformation, transforming", from µετα- (meta-), "change" and µορφή (morphe), „form".)
+ Always related to human culture!
≠ in any case not only a result of technological changes!
Secrets of Transformation
AGENDA
• Secrets of Transformation • Impact on Print / Graphic Communications • Learn from the best (selected cases) • Guidelines to create a win-win-win momentum
NOTE: Link to Blogpost by Andreas Weber http://bit.ly/2wHQCXp
Transformation hits Marketing+Innovation
Impact on (or: via) Print
"Babylonian merchants began producing stone tablets to advertise their products while they were visiting new towns."
Source: The History and Psychology of Direct Mail
≠ in any case a natural and cultural phenomenon since thousands of years!
”Ceci tuera cela!“ — This will kill that!
Victor Hugo describes in ’The Hunchback of Notre Dame’ (Paris, 1831) precisely the scenario that we are currently facing: through the innovations in the publishing and print industry, the existing information architecture is collapsing!
Transformation is driven by Print
What was the most sustainable step for transformation in the human culture? — Gutenberg's invention for print innovation!
Transformation is driven by Print
09.06.16, 12:05 #drupa2016 #druparedsofa— Lessons learned. Think&Act #beyondtechnology! #Transformation is key to #reinventyourself pic.twitter.com/jG2iftFBUW
drupa2016
red sofa —
statement by
Andreas Weber:
”All about
print and
transformation,
beyond
technology!”
Only H2H leads to Transformation in the Digital Age!
TransformationhitsMarketing+Innovation
AGENDA
•SecretsofTransforma/on •ImpactonPrint/GraphicCommunica3ons •Learnfromthebest(selectedcases) •Guidelinestocreateawin-win-winmomentum
NOTE:LinktoBlogpostbyAndreasWeberhAp://bit.ly/2wHQCXp
What was the most sustainable step for transformation in the Digital Age?
Transformation hits Marketing+Innovation
Who is #1 among the global brands when it comes to all things multichannel? — APPLE!
Main reasons why Apple became a global leader in transformation: • Perfect website and web stores
• Best-in-class (physical) flagship stores
• High value of PRINT (AirPrint, iPhoto books, premium packaging…)
Key: Extraordinary market orientation and performance promise — dedicated to a sustainable digital lifestyle experience!
Who is #1 among the global brands when it comes to all things multichannel? — APPLE!
Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"Source: Apple Confidential. Steve Jobs 23. Sept. 1997
Steve Jobs is my idol forever!
Learning: A manifest, a master plan oriented to the past is what is always first needed to define new guidelines for decades to come.
Reminder: H2H leads to Transformation in the Digital Age!
Let's get disruptive! — Focus on Innovation
Crucial: Transformation first to be able to
innovate! Not vice versa!
Transformation begins in the head. And if the
mission is successful, it ends there again.
Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"
This sweeps away all those who lead one to believe that
salvation lies in the inexhaustible innovative power of the latest
technology. That is a fallacy.
Salvation lies in thinking based on a sound human
understanding that recognizes fundamental needs and anticipates
the new!
Let's get disruptive! — Focus on Innovation
Let's get disruptive! — Learning from Social Media
From Push
to Pull to
Listen
Source: http://startupmywebsite.com/having-a-two-way-conversation-on-social-media/ Source: http://startupmywebsite.com/having-a-two-way-conversation-on-social-media/
Let's get disruptive! — Customer needs/behavior
Source: http://startupmywebsite.com/having-a-two-way-conversation-on-social-media/ Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"
Let’s get disruptive! — Focus on Transformation
“Relive Your Memories. Automagically Created for You!”
Let’s get disruptive! — Focus on Transformation
Source:ValueDialog—GreattaskbyPastBook’sCEOStefanoCutello:“ReliveYourMemories.AutomagicallyCreatedforYou!”
“We live in an amazing Era of exponential growth. The technology for
all of this exists already, it’s not fantasy. I cannot wait to make it part of
my life and being able to contribute to it.” —Stefano Cutello, Founder & CEO of PastBook, at “Mobile Photo Connect”
in San Francisco end of October 2016.
Let’s get disruptive! — Print is Lifestyle
SOURCE: https://www.nettl.com/uk/
Let’s get disruptive! — Print is Lifestyle
SOURCE: https://www.nettl.com/uk/
Bernd Zipper and Peter Gunning
Transformation hits Technology + Innovation
Source: ValueYouTube Channel: https://youtu.be/yDZdGksFoZ8
AGENDA
• Secrets of Transformation • Impact on Print / Graphic Communications • Learn from the best (selected cases) • Guidelines to create a win-win-win momentum
NOTE: Link to Blogpost by Andreas Weber http://bit.ly/2wHQCXp
Transformation hits Marketing+Innovation
Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"
Think different to be disruptive!
Think about how to transform yourself to be
able to transform established businesses
or markets!
Guidelines — Focus on Transformation
Guidelines — Focus on Transformation
Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"
Create and offer a new way for a smart
and seamless customer journey driven by a great
customer experience!
Guidelines — Time for a new Thinking
Needs are the measure of all things!
Source: Value Communication’s MANIFESTO
Guidelines — Time for a new Thinking
https://valuetrendradar.com/2014/01/20/needs-are-the-measure-of-all-things-2/
Needs are the measure of all things!
Guidelines & Conclusion
1. Disrupt your mind! 2. Learn from the best! 3. Transform yourself! 4. Identify the relevant technologies
plus the right innovation solution partners!
5. De-construct — re-construct your business + go-to-market scenario!
6. Really know your audience (don’t just assume you do)!
7. Keep your message relevant and simple! Via Social Media…
Last but not least: Don't miss opportunities!
Transformation hits Marketing + Innovation
CONCLUSION
Become part of the game. Enable Transformation via Print Communication Innovations — driven by a sustainable Multichannel approach!
It’s that simple…
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