ValueTalk: Transformation hits Marketing hits Innovation

I LOVE Brazil! It was the best part of my Print World Tour in 2002!

Transformation hits Marketing+Innovation

Transformation hits Marketing+Innovation

If you want to benefit from innovation to strengthen your marketing success you have to be able to understand and to handle transformation in the digital age properly. 

That means: Innovative printing companies need to transform their production business into a sustainable and future oriented marketing solution provider business to hit market and customer needs. And they have to understand how to support their customers to transform their marketing as well in a sustainable, profitable way. 

Transformation hits Marketing+Innovation

AGENDA

• Secrets of Transformation • Impact on Print / Graphic Communications • Learn from the best (selected cases) • Guidelines to create a win-win-win momentum

NOTE: Link to Blogpost by Andreas Weber http://bit.ly/2wHQCXp

Transformation hits ANYTHING… … and becomes overwhelming!

Transformation hits ANYTHING… … and becomes overwhelming!

OOPS: Where isPRINT Technology?

BUT: complexity is a great opportunity for smart marketing solutions providers!

Transformation hits Marketing+Innovation

AGENDA

•SecretsofTransforma/on •ImpactonPrint/GraphicCommunica3ons •Learnfromthebest(selectedcases) •Guidelinestocreateawin-win-winmomentum

NOTE:LinktoBlogpostbyAndreasWeberhAp://bit.ly/2wHQCXp

Transformation begins in the head.

And if the mission is successful, it ends there again.

Transformation hits Marketing+Innovation

Secrets of Transformation

+ In fact it means a smart METAMORPHOSES.

(Like MORPHING visuals… — from Greek µεταµόρφωσις, "transformation, transforming", from µετα- (meta-), "change" and µορφή (morphe), „form".)

+ Always related to human culture!

≠ in any case not only a result of technological changes!

+ In fact it means a smart METAMORPHOSES.

(Like MORPHING visuals… — from Greek µεταµόρφωσις, "transformation, transforming", from µετα- (meta-), "change" and µορφή (morphe), „form".)

+ Always related to human culture!

≠ in any case not only a result of technological changes!

Secrets of Transformation

+ In fact it means a smart METAMORPHOSES.

(Like MORPHING visuals… — from Greek µεταµόρφωσις, "transformation, transforming", from µετα- (meta-), "change" and µορφή (morphe), „form".)

+ Always related to human culture!

≠ in any case not only a result of technological changes!

Secrets of Transformation

AGENDA

• Secrets of Transformation • Impact on Print / Graphic Communications • Learn from the best (selected cases) • Guidelines to create a win-win-win momentum

NOTE: Link to Blogpost by Andreas Weber http://bit.ly/2wHQCXp

Transformation hits Marketing+Innovation

Impact on (or: via) Print

"Babylonian merchants began producing stone tablets to advertise their products while they were visiting new towns."

Source: The History and Psychology of Direct Mail

≠ in any case a natural and cultural phenomenon since thousands of years!

”Ceci tuera cela!“ — This will kill that!

Victor Hugo describes in ’The Hunchback of Notre Dame’ (Paris, 1831) precisely the scenario that we are currently facing: through the innovations in the publishing and print industry, the existing information architecture is collapsing!

Transformation is driven by Print

What was the most sustainable step for transformation in the human culture? — Gutenberg's invention for print innovation!

Transformation is driven by Print

09.06.16, 12:05 #drupa2016 #druparedsofa— Lessons learned. Think&Act #beyondtechnology! #Transformation is key to #reinventyourself pic.twitter.com/jG2iftFBUW

drupa2016

red sofa —

statement by

Andreas Weber:

”All about

print and

transformation,

beyond

technology!”

Learning: It is all about Human-to-Human

Only H2H leads to Transformation in the Digital Age!

TransformationhitsMarketing+Innovation

AGENDA

•SecretsofTransforma/on •ImpactonPrint/GraphicCommunica3ons •Learnfromthebest(selectedcases) •Guidelinestocreateawin-win-winmomentum

NOTE:LinktoBlogpostbyAndreasWeberhAp://bit.ly/2wHQCXp

What was the most sustainable step for transformation in the Digital Age?

Transformation hits Marketing+Innovation

Transformation hits Marketing+Innovation

Transformation hits Marketing+Innovation

„Götterdämmerung!“ | Gods Dawn

Transformation hits Marketing+Innovation

Who is #1 among the global brands when it comes to all things multichannel? — APPLE!

Main reasons why Apple became a global leader in transformation: • Perfect website and web stores

• Best-in-class (physical) flagship stores

• High value of PRINT (AirPrint, iPhoto books, premium packaging…)

Key: Extraordinary market orientation and performance promise — dedicated to a sustainable digital lifestyle experience!

Who is #1 among the global brands when it comes to all things multichannel? — APPLE!

Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"Source: Apple Confidential. Steve Jobs 23. Sept. 1997

Steve Jobs is my idol forever!

Learning: A manifest, a master plan oriented to the past is what is always first needed to define new guidelines for decades to come.

Learning: Global Transformation via Print Innovations. BINGO!

Challenge: Consultancy fails in most cases!

GAFA (Google, Amazon, Facebook, Apple)

OTHERS

#Iot #BigData

#Masscustomization #H2H

Let's get disruptive! — Focus on ’Social’ as a resource!

Reminder: H2H leads to Transformation in the Digital Age!

Let's get disruptive! — Focus on Innovation

Crucial: Transformation first to be able to

innovate! Not vice versa!

Transformation begins in the head. And if the

mission is successful, it ends there again.

Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"

This sweeps away all those who lead one to believe that

salvation lies in the inexhaustible innovative power of the latest

technology. That is a fallacy.

Salvation lies in thinking based on a sound human

understanding that recognizes fundamental needs and anticipates

the new!

Let's get disruptive! — Focus on Innovation

Let's get disruptive! — Learning from Social Media

From Push

to Pull to

Listen

Source: http://startupmywebsite.com/having-a-two-way-conversation-on-social-media/ Source: http://startupmywebsite.com/having-a-two-way-conversation-on-social-media/

Let's get disruptive! — Customer needs/behavior

Source: http://startupmywebsite.com/having-a-two-way-conversation-on-social-media/ Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"

Worst case: false focus leads to bankruptcy!

Let’s get disruptive! — Focus on Transformation

“Relive Your Memories. Automagically Created for You!”

Let’s get disruptive! — Focus on Transformation

Source:ValueDialog—GreattaskbyPastBook’sCEOStefanoCutello:“ReliveYourMemories.AutomagicallyCreatedforYou!”

“We live in an amazing Era of exponential growth. The technology for

all of this exists already, it’s not fantasy. I cannot wait to make it part of

my life and being able to contribute to it.” —Stefano Cutello, Founder & CEO of PastBook, at “Mobile Photo Connect”

in San Francisco end of October 2016.

Let’s get disruptive! — Focus on Transformation

Let’s get disruptive! — Print is Lifestyle

SOURCE: https://www.nettl.com/uk/

Let’s get disruptive! — Print is Lifestyle

SOURCE: https://www.nettl.com/uk/

Bernd Zipper and Peter Gunning

Best Partner: Print and Multichannel

Transformation hits Technology + Innovation

Source: ValueYouTube Channel: https://youtu.be/yDZdGksFoZ8

AGENDA

• Secrets of Transformation • Impact on Print / Graphic Communications • Learn from the best (selected cases) • Guidelines to create a win-win-win momentum

NOTE: Link to Blogpost by Andreas Weber http://bit.ly/2wHQCXp

Transformation hits Marketing+Innovation

Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"

Think different to be disruptive!

Think about how to transform yourself to be

able to transform established businesses

or markets!

Guidelines — Focus on Transformation

Guidelines — Focus on Transformation

Source: ValueTrendRadar Analysis "Transformation — Beam me up, Scotty"

Create and offer a new way for a smart

and seamless customer journey driven by a great

customer experience!

Guidelines — Time for a new Thinking

Needs are the measure of all things!

Source: Value Communication’s MANIFESTO

Guidelines — Time for a new Thinking

https://valuetrendradar.com/2014/01/20/needs-are-the-measure-of-all-things-2/

Needs are the measure of all things!

Guidelines & Conclusion

1. Disrupt your mind! 2. Learn from the best! 3. Transform yourself! 4. Identify the relevant technologies

plus the right innovation solution partners!

5. De-construct — re-construct your business + go-to-market scenario!

6. Really know your audience (don’t just assume you do)!

7. Keep your message relevant and simple! Via Social Media…

Last but not least: Don't miss opportunities!

Transformation hits Marketing + Innovation

CONCLUSION

Become part of the game. Enable Transformation via Print Communication Innovations — driven by a sustainable Multichannel approach!

It’s that simple…

Obrigado! Andreas Weber