Using Twitter For Dynamic Market Research

Using Twitter forDynamic Market

ResearchBy Wade Kwon

Welcome to thecocktail partythat is Twitter.

30 million … and counting

That's bigger than Texas (2nd largest state).

That's bigger than Nepal(40th largest country).

What are they talking about at that party?

Are you standingin the corner?

Why does the conversation matter?• They're talking about your brand.

• They're not talking aboutyour brand.

• They're giving you ideas for free.

• They're looking for help.

Goals• What do you need to know to further your company?

Software• Tweetdeck (for Mac/PC)

– or Seesmic Desktop• Tweetie (for iPhone)

– [Video]

Basic search - why?• Gain followers• Monitor conversation / trends

Gain followers• Can't have party until invited guests arrive– Can't converse with empty room

• Who do you need to follow?• Who needs to follow you?

– i.e. your target audience

If you follow tweeps ...

they'll follow back.

Monitor conversation/trends• Real-time research• What are you interested in?• What are people talking about?

– And what are they saying about specific topics?

– Your brand?– Your competitors?

If you engage in conversation ...they'll talk back.

Let’s look atTwitter searchsearch.twitter.com

Other ways to add followers• Join groups

– Wefollow.com– Twibes.com

Other ways to add followers• Auto-follow your followers

– Tweetlater.com• Auto-follow for keywords

– Twollow.com– http://vimeo.com/2245410

Other ways to monitor conversation / trends• Track hashtags

– Twazzup.com– Hashtags.org– Twitterfall.com

Start the conversation• Ask questions• Offer resources• Share information

Maintain the conversation• Don't ignore @replies / DMs• Don't ask people to DM you• Be courteous• Be generous• Be human• RT good information

What to do withfollowers and feedback• Offer prizes• Offer discounts• Call a tweetup

– Twtvite.com

What to do withfollowers and feedback• Conduct a poll

– Twtpoll.com• Have online discussions

– Use custom hashtag (#journchat)– Tweetchat.com

• Form a focus group

The cocktail party isin full swing.

Are you the life of the party?

Listen carefully.Be kind.

Don't be a boor.And have fun.