Transcript
Using social media to fundraise
10 lessons from the Speed Three Peaks Challenge
#speed3peaks
On 10 June a team from Speed completed the Three
Peaks Challenge in 24 hours raising almost £4,000 for
Macmillan Cancer Research.
The team of ten conquered the highest mountains in
England, Wales and Scotland.
Fundraising for the challenge started in April. Here are
some the things we learnt about using social media to
build support for a charity event.
1. Set a fundraising challenge with a clear goal
2. Set-up a fundraising page
All fundraising
activity linked
back to this
page
Gift aid
contributions
added £630.
Almost all
donors opted
in
3. Get everyone involved to promote the event via their own networks
74% of
donations
were pledged
to people
individually
That’s an
amazing total
of £2,800
4. Promote the challenge via your own social media sites
5. Build momentum with fundraising events, such as bake sales
Fundraising
events in the
lead-up
contributed
£540
This tactic
really worked.
Next time
we’ll do more
6. Create a unique hashtag #speed3peaks for Twitter conversations
#speed3peaks
was used
throughout the
build-up and
during the
challenge itself
More than
200 tweets
were sent
during the
event
7. Engaging supporters really helps push your efforts further
8. Report live on your challenge via Facebook and Twitter
Almost 35% of
donations
were made
during the final
week of the
campaign
24 per cent of
donations
were made
during the
challenge
itself
9. Promote your challenge via mainstream media
Thanks to
PR Week for
its support
10. Report back on how you did and say thank-you
For more information please get in touch and say hello
to @danhowe or @wadds via Twitter.
And if you found this useful please consider leaving a
donation for the Speed Three Peaks Challenge at
http://wadds.co/speed3peaks
Thank you
6th Floor, The Communications Building
48 Leicester Square
London WC2H 7LT
T: +44 (0)20 7842 3200
www.speedcommunications.com
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