Feb 13, 2016
Why fundraise?
You know everyone you need to know to raise the amount of money you need to
raise.
•5 Things You Need to Learn About Grassroots Fundraising
• If you want money you have to ask for it.
• Most money comes from people, and those people are not rich.
• Donors are not ATMS
• People’s anxiety about fundraising stems from their anxiety about money
• Fundraising is an exchange: People pay you to do the work they cannot do alone.
Think about a time when you were asked for a donation
How did it make you feel?
Think about a time you asked for a donation
How did it make you feel?
Why are you afraid of asking for money?
What’s the worst that could happen?
The money is out there!
• $50-100,000 give 6%• $100-199,000 give 4.2%
• $200,000 and up give 4.2%
Poor and working class folks give more of their income away than
rich folks.
How can you start fundraising?
Write a personal letter telling your friends and family:
• What you’re fundraising for• Why it’s important to you• When to give (why now?)
• How to give
Whom can you fundraise?Mom and Dad
Roommates
Aunts and Uncles
SiblingsCoaches and teammatesNeighbors
Cousins
Friends!
Professors and old teachers Godparents
Congregations
Coworkers Departments Classmates
Student Activity Funds
Don’t forget to send a thank you card!
What goes into a fundraising campaign?
• Reachable goal• Timeline
• Fundraising activities• Coordinator and roles
Resources:Grassroots Institute for Fundraising Training (GIFT)www.grassrootsfundraising.org
Fundraising for Social Change by Kim Klein
Raise More Money: The Best of the Grassroots Fundraising Journal by Kim Klein