Using Mobile Technology for Patient Recruitment Webinar

Using Mobile Technology for Patient Recruitment and

Retention

Presenter: Noel Chandler Co-Founder and CEO of Mosio Mobile Messaging Software

Agenda

•  Quick Facts About Mobile Phones •  What Does Mobile Mean for Recruiting? •  3 Mobile Channels Explained •  Best Practices and Items to Consider •  Questions?

Quick Facts About Mobile Phones

[Pew Internet and Morgan Stanley]

82% of U.S. adults have a mobile phone and 91% of them keep theirs within

arm’s reach 24/7.

Quick Facts About Mobile Phones

70% of mobile phone users in the US are projected to own a smart phone by 2015.

25% of Americans access the internet

from a mobile phone exclusively.

[eMarketer and GoMoNews]

Quick Facts About Mobile Phones

Text messaging is the number one data service in the world.

Quick Facts About Mobile Phones

Emails vs. Text Messages

[Pew Internet: Mobile]

Emails: Not Opened Text Messages: Opened and read within 10 minutes.

What Does Mobile Mean for Recruiting?

Harness the power of mobile by making your site/studies “device agnostic.”

Choose the best mobile channel for your

patient communications.

3 Mobile Channels Explained

1. Native Apps 2. Mobile Web 3. Text Messaging

1. Native Apps

Over 2 Million Mobile Apps

1. Native Apps

Key Benefits: Apps better utilize the functions and

features built into a phone: Contacts, Camera, GPS, etc.

1. Native Apps

2. Mobile Web

Key Benefits: No downloading or updates required.

Smartphone and tablet accessible. Works seamlessly with your website.

2. Mobile Web

3. Text Messaging

Key Benefits: Accessible on 99% of all mobile phones. Push notifications with trackable links.

Short and simple messaging.

3. Text Messaging

Advertising Response Text Message Alerts

3. Text Messaging

Appointment and Dosing Reminders

Mobile Advertising

What about mobile advertising?

Google AdWords

Best Practices and Items to Consider

Technology Resources? Site or Study Specific?

IRB Approval? Budgeting?

Best Practices and Items to Consider

Set Up and Check Google Analytics

Best Practices and Items to Consider

Make your website mobile

friendly.

Especially forms and landing

pages.

Best Practices and Items to Consider

Who is this for? Patients

Care Givers Parents

Best Practices and Items to Consider

IRB Approval

Best Practices and Items to Consider

Decide what is the best fit.

Don’t force it.

Best Practices and Items to Consider

Start with one thing.

Learn: Process

Costs

Best Practices and Items to Consider

Go for it!

Questions

Thank you!

Noel Chandler

noel@mosio.com 415.756.0123

@mosio

Annie Garvey

agarvey@patientwise.com 608.664.9902 @patientwise