Using Facebook to Grow Your Business

Using Facebook to Grow Your Business

A Louisiana Bricks to Clicks Educational Program

Northeast Educational Development Foundation

May 4th, 2013

Oak Grove, Louisiana

Thank You Time

The program today is provided in part by the leaders of the N.E.E.D Foundation and grant funding from the Louisiana Division of Administration’s Office of

Information Technology.

For more information about N.E.E.D, visit us at:

http://needfoundationcommunitycenter.com needfoundationwc@gmail.com

(318) 428-5282

The Learning Path Today

- About La Bricks to Clicks- What Is Social Media?- Facebook …As We Know It Today- Understanding Facebook’s EdgeRank- Ten FB Engagement Commandments- More Practical Tips for Engagement- Sign up for assistance with your Facebook

page or website

The Louisiana Bricks to Clicks Program

- Entrepreneurship program for West Carroll businesses to promote the development of websites, blogs, Facebook and other platforms to market products and services produced in West Carroll Parish.

- Program launched in summer 2012

- 13 companies/institutions currently participating

- These 13 companies have a combined business network on Facebook of almost 2 million fans

AAA Safe Company, LLCCustom Cross CreationsJack’s JewelryLighthouse GraphicsNortheast Educational Development (NEED) FoundationOak Grove Inn and SuitesRenee’s Food ConnectionSmith’s Gun DogsSweet RepeatsWest Carroll Chamber of CommerceWest Carroll Occupational TherapyWest Carroll Police JuryWood-n-Stitches

What We Know- Social media is the new kid on the block in marketing

- Social media can help your business

What Is Social Media?***Part 1***

What Is Social Media?***Part 2***

Social Media Influencers

But Companies Must Do More…

What Brought Some of You Here Today…

Facebook…As We Know It Today

Facebook…As We Know It Today

- 1.1 billion monthly active users (up 23% year-over-year)

- 93 % of U.S. on Facebook

- 751 million active monthly mobile users at the end of March 2013 (54% increase a year ago)

- Mobile ad revenue accounts for 30% (or about $375 million) of Facebook’s $1.25 billion ad revenue

- Facebook earnings of $0.12 per share and overall revenue of $1.46 billion, up 3%

Facebook…As We Know It Today

Facebook…As We Know It Today

Facebook…As We Know It Today

Facebook…As We Know It Today

Facebook Page Research Shows-The $ value of an additional ‘Like’ for a Facebook Business Page ranges between

$43 and $175

- Example: FB Page has 1,000 ‘Likes’- Value of page is between $43,000 and $175,000

- Avg. is $109,000 (or $109 per ‘Like’)

- But only about 40% of fans actually are ‘followers/watchers’- Assume of those 40% that only 25% make purchases

- Your page’s value would be equal to:- $10,900 ($109,000*.4*.25)

- Estimated ‘Like’ value of your page is actually worth $10.90

Facebook’s EdgeRankEdge What?

Facebook’s EDGERANK

Facebook’s EDGERANK

Facebook’s EDGERANK Process

You Engage

*Like*Comment

*Share*Tag

EDGERANK creates newsfeed

Facebook Engagement

Facebook Page Engagement Fact

Facebook Page Engagement Fact

Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.

Facebook Page Engagement Fact

The Top Ten Facebook Engagement Commandments

Some practical tips for managing Facebook business pages

Ten Engagement Commandments

1. THOU SHALT post more questions, not statements2. THOU SHALT post good product/service pictures3. THOU SHALT post more videos4. THOU SHALT POST when thou hast time5. THOU SHALT POST in the evening time. 6. THOU SHALT POST using good grammar, not slang. 7. THOU SHALT NOT POST personal pictures. 8. THOU SHALT post positively, not negatively about your business day. 9. THOU SHALT post often. 10. THOU SHALT CONTINUE TO LEARN how to manage your Facebook page.

Questions?

Sign up for assistance with your Facebook Page or Website?

Using Facebook to Grow Your Business

A Louisiana Bricks to Clicks Educational Program

Northeast Educational Development Foundation

May 4th, 2013

Oak Grove, Louisiana