How to Grow Your Business with Facebook Pages

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Marketing Small Businesseswith Facebook

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Introduction

• Do you have a Facebook business page?

• If not, you’re missing out on a huge marketingopportunity

• Don’t give your competitors an easy advantage

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Creating a Business Facebook Page

• Facebook changes the ay peop!e do business

• Creating a page on!y takes five minutes

• "aintaining it can be a !itt!e tougher

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Before #ou Begin

• #ou don’t need much to get started

• Facebook pages are free to businesses

• Do not promote your business on your persona!

profi!e page

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Before #ou Begin

• "ake sure you have t o genera! photos in mind

• $ave a vision, theme, or idea for your page

• "ake it easier to create your page % kno hatyou ant to do ith it

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Core Frame ork

• &isit facebook'com(pages % )Create Page*

• +e!ect your cover photo % one of the mainbenefits of Facebook Pages’ ne format

• +e!ect a profi!e picture % e'g' business !ogo

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Core Frame ork

• Fi!! in the bout section % e-p!ain hat yourbusiness does, inc!ude a !ink to your ebsite

• .rgani/e apps % choose hich apps are foundfirst

• +et mi!estones % use to sho ma0or events foryour company

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Core Frame ork

• +tar, $ide and Pin % take contro! over hat’ssho n, and ho !ong it’s sho n for

• 1our around the dmin Pane! % rep!y tocomments, make changes, create ads, etc'

• 2nab!e messages % customers can contact youabout issues and concerns, private!y

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Core Frame ork

• "anaging the ctivity 3og

4 &ie , manage, organi/e your hidden and pub!ic posts

4 +ort stories by comments, posts, and pictures

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Best Business Practices

• Best times to post are hen peop!e aren’ttypica!!y at ork

• Posting one or t o times a day increases userengagement

• 1he shorter the post, the s eeter it is

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Best Business Practices

• sk 5uestions6

• "ake them fi!! in the b!ank6

• 7no your key ords and ho to use them

• 7eep it simp!e

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8sing a "arketing Consu!tant

• sk the right 5uestions

4 $o !ong have you been using Facebook, and hy?

4 9hat do you use your persona! Facebook page for?

4 9hat is your socia! media background?

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8sing a "arketing Consu!tant

• sk the right 5uestions

4 Do I need to be on Facebook and every other site?

4 $o do you measure your resu!ts for your o n page?

4 9hat e-act resu!ts can you promise me?

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8sing a "arketing Consu!tant

• sk the right 5uestions

4 Can I cut out my off!ine marketing no that I’m onFacebook?

4 $o much i!! it cost to set up my Facebook page?

4 $ave your ritten on!ine content before?

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8sing a "arketing Consu!tant

• sk the right 5uestions

4 9i!! this fi- the prob!ems my business is having?

:o6 ny consu!tant te!!ing you other ise isn’t interested in

genuine!y he!ping you

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Conc!usion

• Create an account and get started6

• 1ap into the huge potentia! !ying ithinFacebook

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