User Labor Presentation, Digital Labor Conference, New School, NY

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Open data structure to outline the metrics of user participation in social web services. http://www.userlabor.org

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USER LABORBURAK ARIKAN & ENGIN ERDOGANwww.userlabor.org

always onlinelaptops, smart phones, wifi, gsm, gps

information heavygenerated elsewhere by institutions, people, sensors, machines

non-linearhyperlinked

non-privatestatus updates, micro-blogs, photo tagging

machine readablemicro formats, activity streams, RSS feeds

hyper-publicover-participating, like, comment, share, vote...

NEW LIVING

MEDIATED BY PRIVATE SOCIAL SERVICES

* Logo cloud by Ludwig Gatzke. flickr.com/photos/stabilo-boss

MEDIATED BY PRIVATE SOCIAL SERVICES

* Logo cloud by Ludwig Gatzke. flickr.com/photos/stabilo-boss

FREE TO USE, BUT PAID WITH DATA

“The people who are using it are paying us with information.”

– Joshua SchachterDel.icio.us, 2005

FREE TO USE, BUT PAID WITH DATA

“It is an ad-supported service. It is a free service.”

– Mark ZuckerbergFacebook, 2007

SECURED BY ONE-CLICK CONTRACTS

FOR A LONG TAIL OF USERS

users

engagement/use

FOR A LONG TAIL OF USERS

users

engagement/use

power users

FOR A LONG TAIL OF USERS

users

engagement/use

power users

casual users

FOR A LONG TAIL OF USERS

users

engagement/use

power users

casual users

lurkers

FOR A LONG TAIL OF USERS

users

engagement/use

power users

casual users

lurkers

publishing, remixing, marketing...

FOR A LONG TAIL OF USERS

users

engagement/use

power users

casual users

lurkers

publishing, remixing, marketing...

liking, sharing, commenting...

FOR A LONG TAIL OF USERS

users

engagement/use

power users

casual users

lurkers

publishing, remixing, marketing...

liking, sharing, commenting...

reading, clicking...

SUSTAINABLE?

service providertools

protocolsinterfacesstoragehardware

usercontentopinionstasteseffects

relationships

<actions>

<reactions>

<network>

USER LABOR MARKUP LANGUAGE (ULML)

<actions>

<item object="link" verb="like">3</item>

* Object and verb attributes are adopted from the activitystrea.ms project.

<actions>

<item object="photo" verb="comment">3</item>

<actions>

<item object="status" verb="update">1</item>

<reactions>

<item object="status" verb="like">1</item>

<reactions>

<network>

<item object="friends">621</item>

<network>

<item object="following">202</item>

<item object="followers">893</item>

ULML

<record>

<actions><item object="status" verb="post">124</item><item object="link" verb="share">10</item><item object="photo" verb="tag">42</item><item object="photo" verb="comment">15</item>

</actions>

<reactions><item object="status" verb="like">120</item><item object="photo" verb="comment">92</item><item object="photo" verb="tag">10</item>

</reactions>

<network><item object="connection">615</item><item object="density">0.2</item>

</network>

</record>

ULML

<record>

<actions><item object="status" verb="post">124</item><item object="link" verb="share">10</item><item object="photo" verb="tag">42</item><item object="photo" verb="comment">15</item>

</actions>

<reactions><item object="status" verb="like">120</item><item object="photo" verb="comment">92</item><item object="photo" verb="tag">10</item>

</reactions>

<network><item object="connection">615</item><item object="density">0.2</item>

</network>

</record>

twitter.com/arikan (2008)interconnections between people who are followed by arikan

Would you share your user labor metrics?

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