Use of Social Media by Swiss Higher Ed Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge.
Post on 26-Mar-2015
213 Views
Preview:
Transcript
Use of Social Media by Swiss Higher Ed
Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.
Swiss Knowledge Network with outposts in Boston . San Francisco . Shanghai and Singapore
2nd Annual MeetingMay 16, 2012
2
#higheredCH
Use of Social Media by Swiss Higher Ed
• SURVEY RESULTS
• Where is Swiss academia today?
• How are they using social media?
• Goals? Challenges? Tools?
• RESEARCH RESULTS
• iTunes U
• OUTLOOK
3
#higheredCH
Use of Social Media by Swiss Higher Ed
• SURVEY RESULTS
• Where is Swiss academia today?
• How are they using social media?
• Goals? Challenges? Tools?
• RESEARCH RESULTS
• iTunes U
• OUTLOOK
4
#higheredCH
Where is Swiss Academia Today?
Social media is a priority for 42% of the institutions
72% say that they are using the tools, but are just trying them out vs. aggressively testing or utilizing social media on a regular basis
Source: Survey conducted by swissnex San Francisco in December 2011
5
#higheredCH
Social Media Managers on the Rise
Source: Survey conducted by swissnex San Francisco in December 2011
27% have a social media manager, 42% plan to hire one in 2012
6
#higheredCH
Strategy And Policy Are (Almost) in Place
Source: Survey conducted by swissnex San Francisco in December 2011
42% have a social media strategy, 37% have policies and guidelines in place
7
#higheredCH
How is Swiss Academia Using Social Media?
Foremost, social media supports distribution of content, news, research results, and events
Social media also allows institutions to hear what is going on and engage with relevant audiences
Source: Survey conducted by swissnex San Francisco in December 2011
8
#higheredCH
Social Media Supports Many Goals
Source: Survey conducted by swissnex San Francisco in December 2011
9
#higheredCH
What Are The Biggest Challenges?
Greatest barrier is the lack of resources
Lack of knowledge and awareness is also still a big factor
Source: Survey conducted by swissnex in December 2011
10
#higheredCH
Which Social Media Are Used The Most?
Most important tools are Facebook, Twitter, YouTube and blogs
Source: Survey conducted by swissnex San Francisco in December 2011
11
#higheredCH
Use of Social Media by Swiss Higher Ed
• SURVEY RESULTS
• Where is Swiss academia today?
• How are they using social media?
• Goals? Challenges? Tools?
• RESEARCH RESULTS
• iTunes U
• OUTLOOK
12
#higheredCH
Use of Social Media by Swiss Higher Ed
• SURVEY RESULTS
• Where is Swiss academia today?
• How are they using social media?
• Goals? Challenges? Tools?
• RESEARCH RESULTS
• iTunes U
• OUTLOOK
13
#higheredCH
Facebook | Overview
Most universities and universities of applied sciences have an official page on Facebook
EHL and EPFL are the frontrunners
14
#higheredCH
No
v 17
Au
g 1
2
May
5
No
v 18
Mar
11
Timeline: When Did Swiss Higher Ed join Facebook?
2012
Mar
18
Ap
r 15
Jan
20
Jun
17
Jun
30
2007 2009
Au
g 2
5
Jun
8
Mar
30
Sep
t 21
Feb
15
Feb
28
May
18
No
v 17
May
29
Dec
19
Mar
4
Dec
22S
ept
17
2009 2010
May
4
Sep
t 12
2011
Date equals the day of the first post on Facebook
15
#higheredCH
Facebook | Mentions for Universities
EPFL and ETH get the most mentions on Facebook
Source: Radian6
Posts on Facebook that include institution’s name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel)
16
#higheredCHFacebook | Mentions for Universities of Applied SciencesEHL has most mentions
Source: Radian6
Posts on Facebook that include institution’s name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel)
17
#higheredCH
Facebook | Checkins at Universities
Steep increase in checkins
18
#higheredCH
Facebook | Checkins at Universities of Applied Sciences
Checkins also on the rise at universities of applied sciences
19
#higheredCH
Use of Social Media by Swiss Higher Ed
• SURVEY RESULTS
• Where is Swiss academia today?
• How are they using social media?
• Goals? Challenges? Tools?
• RESEARCH RESULTS
• iTunes U
• OUTLOOK
20
#higheredCH
Twitter | Overview
Every Swiss university has at least one Twitter account
Most of the participating Swiss universities of applied sciences have a Twitter account (10 out of 14)
Most followed are EPFL, ETHZ, and EHL
21
#higheredCH
Ap
r 12
Jun
23
May
7
Timeline: When Did Swiss Higher Ed Start Tweeting?
2009 20122010 2011
Mar
03 A
ug
13
Jan
19
No
v 30
Mar
23 N
ov
19
May
18
2007 2009
Jun
19
No
v 23
Dec
23
May
21 Dec
31
Au
g 8
May
18
Dec
12
May
24 Dec
19
Jan
28
Dec
22
Jun
6
Feb
10
2009
22
#higheredCH
Twitter | Activity
HSLU is the most active institution on Twitter in Q1 2012
23
#higheredCH
Twitter | Reach
Federal institutes had the highest reach in March & April 2012
Source: Radian6
Reach = number of Twitter users who see tweets, retweets, and mentions
24
#higheredCH
Use of Social Media by Swiss Higher Ed
• SURVEY RESULTS
• Where is Swiss academia today?
• How are they using social media?
• Goals? Challenges? Tools?
• RESEARCH RESULTS
• iTunes U
• OUTLOOK
25
#higheredCH
iTunes U | Overview
UNIL, FHNW, FFHS are present on iTunes U with a customized channel and numerous podcasts
FHNW joined early 2011
26
#higheredCH
Use of Social Media by Swiss Higher Ed
• SURVEY RESULTS
• Where is Swiss academia today?
• How are they using social media?
• Goals? Challenges? Tools?
• RESEARCH RESULTS
• iTunes U
• OUTLOOK
27
#higheredCH
Where is Swiss Academia Headed in the Future?
Focus in the future will be on Google+ and podcasts
Source: Survey conducted by swissnex in December 2011
28
#higheredCH
QUESTIONS?
top related