Use of Social Media by Swiss Higher Ed Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge.

Use of Social Media by Swiss Higher Ed

Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.

Swiss Knowledge Network with outposts in Boston . San Francisco . Shanghai and Singapore

2nd Annual MeetingMay 16, 2012

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• SURVEY RESULTS

• Where is Swiss academia today?

• How are they using social media?

• Goals? Challenges? Tools?

• RESEARCH RESULTS

• Facebook

• Twitter

• iTunes U

• OUTLOOK

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• SURVEY RESULTS





• Facebook

• Twitter

• iTunes U

• OUTLOOK

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Where is Swiss Academia Today?

Social media is a priority for 42% of the institutions

72% say that they are using the tools, but are just trying them out vs. aggressively testing or utilizing social media on a regular basis

Source: Survey conducted by swissnex San Francisco in December 2011

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Social Media Managers on the Rise


27% have a social media manager, 42% plan to hire one in 2012

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Strategy And Policy Are (Almost) in Place


42% have a social media strategy, 37% have policies and guidelines in place

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How is Swiss Academia Using Social Media?

Foremost, social media supports distribution of content, news, research results, and events

Social media also allows institutions to hear what is going on and engage with relevant audiences


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Social Media Supports Many Goals


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What Are The Biggest Challenges?

Greatest barrier is the lack of resources

Lack of knowledge and awareness is also still a big factor

Source: Survey conducted by swissnex in December 2011

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Which Social Media Are Used The Most?

Most important tools are Facebook, Twitter, YouTube and blogs


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• SURVEY RESULTS





• Facebook

• Twitter

• iTunes U

• OUTLOOK

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• SURVEY RESULTS





• Facebook

• Twitter

• iTunes U

• OUTLOOK

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Facebook | Overview

Most universities and universities of applied sciences have an official page on Facebook

EHL and EPFL are the frontrunners

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No

v 17

Au

g 1

2

May

5

No

v 18

Mar

11

Timeline: When Did Swiss Higher Ed join Facebook?

2012

Mar

18

Ap

r 15

Jan

20

Jun

17

Jun

30

2007 2009

Au

g 2

5

Jun

8

Mar

30

Sep

t 21

Feb

15

Feb

28

May

18

No

v 17

May

29

Dec

19

Mar

4

Dec

22S

ept

17

2009 2010

May

4

Sep

t 12

2011

Date equals the day of the first post on Facebook

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Facebook | Mentions for Universities

EPFL and ETH get the most mentions on Facebook

Source: Radian6

Posts on Facebook that include institution’s name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel)

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#higheredCHFacebook | Mentions for Universities of Applied SciencesEHL has most mentions

Source: Radian6

Posts on Facebook that include institution’s name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel)

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Facebook | Checkins at Universities

Steep increase in checkins

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Facebook | Checkins at Universities of Applied Sciences

Checkins also on the rise at universities of applied sciences

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• SURVEY RESULTS





• Facebook

• Twitter

• iTunes U

• OUTLOOK

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Twitter | Overview

Every Swiss university has at least one Twitter account

Most of the participating Swiss universities of applied sciences have a Twitter account (10 out of 14)

Most followed are EPFL, ETHZ, and EHL

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Ap

r 12

Jun

23

May

7

Timeline: When Did Swiss Higher Ed Start Tweeting?

2009 20122010 2011

Mar

03 A

ug

13

Jan

19

No

v 30

Mar

23 N

ov

19

May

18

2007 2009

Jun

19

No

v 23

Dec

23

May

21 Dec

31

Au

g 8

May

18

Dec

12

May

24 Dec

19

Jan

28

Dec

22

Jun

6

Feb

10

2009

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Twitter | Activity

HSLU is the most active institution on Twitter in Q1 2012

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Twitter | Reach

Federal institutes had the highest reach in March & April 2012

Source: Radian6

Reach = number of Twitter users who see tweets, retweets, and mentions

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• SURVEY RESULTS





• Facebook

• Twitter

• iTunes U

• OUTLOOK

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iTunes U | Overview

UNIL, FHNW, FFHS are present on iTunes U with a customized channel and numerous podcasts

FHNW joined early 2011

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• SURVEY RESULTS





• Facebook

• Twitter

• iTunes U

• OUTLOOK

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Where is Swiss Academia Headed in the Future?

Focus in the future will be on Google+ and podcasts

Source: Survey conducted by swissnex in December 2011

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QUESTIONS?

Use of Social Media by Swiss Higher Ed Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge.

Documents

facebook slide

higheredch use of social

social media strategy

events social media

higheredch facebook

swiss academia

checkins slide

facebook source