Transcript
UNILEVER
History, Brands, Advertising Strategy, Competitors
HISTORY
• Founded in 1929• Merging Between William H.Lever (Lever
Brothers of UK) And Margarine Uni (Margarine Maker of Netherland)
• Major thing was pam oil in Both of them• Now There head-quarters are in
Rotterdam(Netherland) and London(England)
ABOUT UNILEVER
• One Of Leading FMCG Company
• 400 Worldwide Brands
• Products In 190 Countries
• 2 Billion Daily Consumers
• 172,000 Employees
• 48.4 Billion Euro’s• 13 Brands With the
turn over of 1 Billion Euro’s
HISTORY IN PAKISTAN
• Established in 1948• In a Vegetable oil Factory located in
Rahim Yar khan• Shifted to Karachi in mid ’60 of the 19th
Century• Now Head office in Karachi• Operates six Factories in different
locations of Pakistan
UNILEVER PAKISTAN
• No.1 FMCG Company
• Largest Multi-national Company
• Makes products for Low income Customers
• More than 25 Brands
• Around 1,500 Employees
BRANDS
FOOD AND DRINK
SUPREME
• Choice for taste, quality and health as well
• Helps improve blood circulation • Brings families closer
BLUE BAND
• Daily source of essential fats and vitamins
• Helps children to grow, develop and thrive
RAFHAN
• Helps to celebrate special moments in a delicious way
• Provides health, taste and energy• Mainly focused on childrenProduct Depth• Custard• Jelly
GLAXOSE-D
• Non-Flavoured energy drink • Original Energy drink made of glucose• Serves as an instant source of energy• Helps in maintaining an active lifecycle
WALL’S
• Wall’s is a leader in Ice cream and frozen goods
• Made with Halal ingredients• Spreads happiness and smilesIncluding• Cornetto• Fruttare• Magnum
KNORR
• Unilever’s biggest brand• Provides authentic and nutritious meal
solutionsProduct Depth• Soup & Yakhani • Ketchup & Chili Garlic• Noodles & Cubes
LIPTON
• Provides the best quality tea in the world• Modifies and redefines the meaning of
teaProduct Depth• Yellow Label• Mega Daane• Green Tea• Rosehip Peach
PERSONAL CARE
LIFEBUOY
Soap/Hand wash /Sanitizer • Affordable and Accessible Hygiene
Solutions• Proven 100% effective germs protectionShampoo• Feeds milk protein to Hair• Allows hair to become Stronger from root
to tip
LUX
• It is also called “Soap of Stars”• Million Dollar feeling• Silk protein extract gives soft and
smooth skin• Available in 5 different variants
POND’S
• Makes a difference in women’s skin and in their lives
• Discover beauty in yourselfProduct Depth• Anti-aging• Whitening • Cleansing• Hydration
CLOSEUP
• 1st Gel Toothpaste in Market• Gives you confidence to look and feel
good• Targeted audience is youth• Picture Perfect smile with Diamond
attraction• Comes with the mixture of Mouthwash
and Fluoride
PEPSODENT
• Aim to Improve Oral hygiene• Helps to prevent cavity and dental
problems• Also invests in education
TONI&GUY
• Brand with rich heritage in hairdressing and fashion
• 420 salon’s in over 42 countriesProducts • Label.M• Also uses some of Unilever products
CLEAR
• 1st ever introduced anti-dandruff shampoo range for men
• Gives you confidence to look and feel more attractive
• Provides healthy and deeply nourished scalp
SUNSILK
• Provides women’s everyday hair need everywhere
• Solutions for every kind of hairProduct Depth• Shampoo• Conditioner
FAIR&LOVELY
• World’s 1st skin lightening brand• Trusted by women all over the world for
its results• Also available for men now
DOVE
• Mission is to make women feel beautiful everyday
• Inspiring women to take care of themProduct Depth • Shampoo• Conditioner• Post-Wash• Beauty Bar
HOME CARE
SURF EXCEL
• Famous tagline “Daag tou achay hote hain”
• Builds Confidence In Children
VIM
• Leading Hand Dishwashing Brand• Gentle on hands due to lower pH levelProduct Depth• Powder• Liquid• Bar
SUNLIGHT
• Moment of delight for Pakistani housewife's
• Magical wash experienceProduct Depth• Lemon and Orange• Lemon with thousand of Flowers
COMFORT
• Fabric Conditioner• Makes the Clothes smooth and soft • Adds Long-lasting Freshness to Clothes
DOMEX
• Toilet Expert• Cleaner, Safer and Germ free ToiletProduct Depth• Original• Pink Power• Pine Blast• Lemon Explosion
RIN
• Removes Yellowness• Unbeatable Whiteness• Remarkable Freshness• Tagline “Peela pan hatao , Chamak
Dikhao”
ADVERTISING STRATEGY
Promotional Strategy:Through which the products are being advertised or promoted.
Product Strategy:Things of Human life are being used while promoting or advertising the products.
PROMOTIONAL STRATEGY
• Electronic Media• Print Media• Outdoor• Sponsoring• Event Organizing• Campaign
PRINT MEDIA
OUTDOOR
SPONSORING
EVENT ORGANIZING
CAMPAIGN
PRODUCT STRATEGY
• Confidence• Relationship• Awareness• Love• Happiness• Adventure• Thrill• Celebrations• Health • Taste
• Beauty• Care• Trust• Quality
COMPETITORS
Worldwide1. Nestle2. Procter & GambleIn Pakistan3. Nestle4. Procter & Gamble5. Reckitt Benckiser
NESTLE
• Multi-national• FMCG• Foods &
Beveragese.g.• FruitaVitals• Nesfruita
PROCTER & GAMBLE
• Multi-national• FMCG• Personal care• Home caree.g.• Safeguard• Pantene• Ariel
RECKITT BENCKISER
• Multi-national• FMCG• Personal Care• Home caree.g.• Dettol• Harpic• Vanish• Mortein
Thank You&
QUESTIONS?
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