Unilever Bangladesh Ltd. Report

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Introduction

Unilever is a multinational corporation, formed of British and Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employed 174,000 people and had worldwide revenue of €40.5 billion in 2008.[1]

Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, The Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to that of Reed Elsevier, and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive.

History of Unilever

Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities.

In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants' Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jeffrey Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea).In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds, the maker of Ragú, Pond's, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Fabergé, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances.

In 1996 Unilever purchased Helene Curtis Industries, giving the company "a powerful new presence in the United States shampoo and deodorant market". The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand.

Mission of UnileverOur Vitality mission commits us to growing our business by addressing health and nutrition issues. We focus on priorities including children and family nutrition, cardiovascular health and weight management.The growing demand for more Vitality in life provides us with a huge opportunity for growth. The way we work and the products we develop are shaped by consumer trends, along with the need to help raise health and hygiene standards in both the developing and industrialised regions of the world.Mission Statement of Unilever is: “feel good, look good/and get more out of life”

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Purpose of UnileverAt the heart of the corporate purpose, which guides us in our approach to doing business, is the drive to serve consumers in a unique and effective way. This purpose has been communicated to all employees worldwide.Values of UnileverAs a responsible corporate entity, Unilever Bangladesh aims to play its part in addressing environmental and social concerns through local actions and in partnership with local government and organizations

Range of Unilever

Our work with academic groups and other third-parties ensures that we are connected with the very best and most up-to-date scientific thinking. Using the synergies across R&D, we define and design technology that brings vitality to life, delivering a continuous stream of innovation to our business.This map shows our six principal R&D sites. Here’s a brief look at each of them:

Pages in category "Unilever brands"The following 90 pages are in this category, out of 90 total. This list may not reflect recent changes (learn more).

A Elizabeth Arden Axe (grooming product)

B Becel Ben & Jerry's Bertolli Best Foods BiFi (snack) Birds Eye Boursin (cheese)

G cont. Golden Gaytime Good Humor

H HB Ice Cream HB Wall's Hellmann's

I I Can't Believe It's Not

Butter! Iglo

P cont. Pot Mash Pot Noodle Pot Rice Prince Matchabelli

R Ragú Rexona Rinso

S Sana (margarine

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Bovril Breyers Brooke Bond Bubble O' Bill

C Chicken Tonight Cif Colman's Conimex Continental (Brand) Cornetto (ice cream) Cotton swab Country Crock Cup-a-Soup

D Degree (deodorant) Domestos Dove (personal care

product brand)F

Fabergé (cosmetics) Findus Flora (margarine) Fudgsicle

G GB Glace

Imperial Margarine Impulse (body mist)

K Kibon Klondike bar Knorr (brand) Kwality Wall's

L Lakme cosmetics Langnese Lifebuoy (soap) Lipton List of Unilever brands Lux (soap)

M Magnum (ice cream) Maille (company) Marmite

P PG Tips Paddle Pop Peperami Persil Persil Power Persil Service Pond's Creams Popsicle

brand) Sariwangi Scottish Blend Selecta (dairy

products) Signal (toothpaste) Skippy (peanut butter) Slim Fast Snuggle Solero Splice (ice cream) Spry Vegetable

Shortening Squirrel (peanut

butter) Suave Sunsilk Surf (detergent) Surf Excel

T Twink (home perm)

V Vaseline Vermonster Viennetta Vim (cleaning

product)W

Wall's (company) Wish-Bone salad

dressing

Unilever in Bangladesh

Over the the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life.  Over 90% of the country’s households use one or more of our products.Celebrating life for over 40 years in Bangladesh and today, a company bringing world class consumer products to millions of people in the country – we are Unilever Bangladesh.

Purpose & principles of UnileverOur corporate purpose states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."

Always working with integrity

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Conducting our operations with integrity and with respect for the many people, organizations and environments our business touches has always been at the heart of our corporate responsibility.Positive impactWe aim to make a positive impact in many ways: through our brands, our commercial operations and relationships, through voluntary contributions, and through the various other ways in which we engage with society. Continuous commitmentWe’re also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business.Setting out our aspirationsOur corporate purpose sets out our aspirations in running our business. It’s underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The code also supports our approach to governance and corporate responsibility.Working with othersWe want to work with suppliers who have values similar to ours and work to the same standards as we do.Our peopleIn many respects, we think of Unilever Bangladesh as a community, rather than an organisation. This community is shaped and led by its people, who operate creatively within a framework of shared values and business goals.Staying connectedBecause our people are fundamental to the way we do business, they’re at the centre of everything we do. Their professional fulfillment, t heir work/life balance, and their ability to contribute equally as part of a diverse workforce… these are all issues to which we give priority.GrowthWe grow as a company by growing our people. This insight is behind all our efforts to keep our people fulfilled and committed. It’s also why we stay connected with – and connect together – our employees around the world, conducting surveys and ‘pulse checks’ which then feed into the future direction of our business.

Overview of business process of Bangladesh

A finance manager in Unilever Bangladesh is uniquely positioned to take a broad overview of business processes, knitting together activities across brands and professions. With a deep understanding of all the strategic drivers of growth and profitability, you'll work on how we can change and develop our business to become world class in all that we do. For Financial management you need: 

Sound business awareness; the drive to ensure we get value for money, hit our financial targets and increase our profitability; a talent for seeing both detail and the bigger picture.

A pro-active approach to improving the business and the communication skills to win support for your ideas.

The personal commitment to obtain a professional accounting qualification, if required, alongside your initial development programmed.

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Media contacts in BangladeshUnilever Bangladesh:

Press OfficeUnilever Bangladesh

ZN TowerPlot 2 , Road 8 

Gulshan 1, Dhaka 1212 Bangladesh

T: 88 (02) 9888452F: 88 (02) 9862299

[email protected] [email protected]

[email protected]

Type of businessFast Moving Consumer Goods company with local manufacturing facilities, reporting to regional business groups for innovation and business results.Operations: Home and Personal Care, FoodsConstitution: Unilever - 60.75% shares, Government of Bangladesh - 39.25%.

Code of business principles in BangladeshStandard of conductWe conduct our operations with honesty, integrity and openness, and with respect for the human rights and interests of our employees. We shall similarly respect the legitimate interests of those with whom we have relationships.

Obeying the lawUnilever companies and our employees are required to comply with the laws and regulations of the countries in which we operate.

EmployeesUnilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of their company.

ConsumersUnilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services will be accurately and properly labeled, advertised and communicated.

ShareholdersUnilever will conduct its operations in accordance with internationally accepted principles of good corporate governance. We will provide timely, regular and reliable information on our activities, structure, financial situation and performance to all shareholders.

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Business partnersUnilever is committed to establishing mutually beneficial relations with our suppliers, customers and business partners. In our business dealings we expect our partners to adhere to business principles consistent with our own.

Community involvementUnilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfill our responsibilities to the societies and communities in which we operate.

Public activitiesUnilever companies are encouraged to promote and defend their legitimate business interests. Unilever will co-operate with governments and other organizations, both directly and through bodies such as trade associations.

The environmentUnilever is committed to making continuous improvements in the management of our environmental impact and to the longer-term goal of developing a sustainable business. Unilever will work in partnership with others to promote environmental care, increase understanding of environmental issues and disseminate good practice.

InnovationIn our scientific innovation to meet consumer needs we will respect the concerns of our consumers and of society. We will work on the basis of sound science, applying rigorous standards of product safety.

CompetitionUnilever believes in vigorous yet fair competition and supports the development of appropriate competition laws. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations.

Business integrityUnilever does not give or receive, whether directly or indirectly, bribes or other improper advantages for business or financial gain. No employee may offer, give or receive any gift or payment which is, or may be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and reported to management.

Conflicts of interestsAll Unilever employees are expected to avoid personal activities and financial interests which could conflict with their responsibilities to the company. Unilever employees must not seek gain for themselves or others through misuse of their positions.

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Compliance - monitoring - reportingCompliance with these principles is an essential element in our business success. The Unilever Board is responsible for ensuring these principles are communicated to, and understood and observed by, all employees.

Partners in progressAs leaders in our business, we have helped create leaders in the businesses that support us. Over the years, we have successfully built and nurtured partnerships both at supply and distribution front.

Building local partnershipsOur trust on the ability of our partners and assurance of regular business, led to large investments in state of the art facilities. These ventures have resulted in high standard raw and packaging materials substituting imports and saving valuable foreign exchange

Sharing knowledgeOur distributors and sales force are our interface with trade. Their quality, efficiency and service standard create a distinct advantage for us in the market. We share business knowledge to ensure our business partners excel with us. In 2004, Unilever Bangladesh empowered its Distributor

Manufacturing facilitiesThe company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka.

EmployeesUnilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates.

Product categories in BangladeshHousehold Care, Fabric Cleaning, Skin Cleansing, Skin Care, Oral Care, Hair Care, Personal Grooming, Tea based Beverages.

Brands of Unilever in Bangladesh

Wheel, Lux, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Dove, Vaseline & LakmeHere are given a Brief description about the products of Bangladesh

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We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford. Lux is here to remind, encourage, inspire women and have fun with them. Because deep down, every\woman wants to feel like a fortune. On this note, Lux is celebrating the feminity and playfulness to remind women to enjoy absolutely everything about becoming and being beautiful.Key facts: First mass marketed toilet soap launched in 1924Sold in over 100 countriesMarket leader in various countries including Arabia, Brazil, India

From our range

Lux Nature Pure Lux Aqua Sparkle Lux Strawberry & Cream

Lux Peach & Cream

Our mouths are our gateway to life. We use them to eat, drink, talk, laugh, smile and what not! Close up helps people like you to live life confidently and brings you the taste of success.Close up was launched as a gel toothpaste containing micro-whiteners and mouthwash in 1984, and fired the imagination of the population with it's exciting advertising.

From our range

Menthol Chill Icylicious Blue Red Hot Crystal white

The Dove brand provides a refreshing alternative for women by providing them with an extensive range that makes genuine difference their skin and hair.Now the world's top cleansing

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brand, Dove started its life in 1957 as a beauty bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin. Key facts

The world's number 1 cleansing brand with double-digit growth Sales of over €2.5 billion a year in over 80 countries

Outsells all other skin care bars combined

Over 7.2 million people use Dove products every single week          

From our range

Shampoo range Conditioner range Lotion & Mask Cream

Bar Beauty Moisture Gentle Exfoliating Facial Foam

With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down, giving you the confidence to face the day's challenges.Rexona was originally created in Australia in 1900 by a pharmacist and his wife

From our range

Rexona Free Spirit Rexona Ionic Rexona Mini Free Spirit Rexona Mini Ice Cool

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Eat! Drink! Live! Pepsodent Protects! This is what Pepsodent believes and with this mission in its core, Pepsodent is the fastest growing oral brand in Bangladesh with a wide range of choice for its consumers.Pepsodent was launched in Bangladesh in October 1991. It has a unique flouride which is fortified with ingrdients that provide protection for germs and fights 12 teeth and gum problems.Pepsodent communicates the importance of maintaining a good oral hygiene.

From our range

Pepsodent Complete Pepsodent Herbal Pepsodent toothpowders

Lakmé has a rich heritage and a wealth of understanding in women’s beauty needs. Fashionistas seek the trends advocated by Lakmé fashion statements as gospels of fashion .A brand that has over 5 decades talked of beauty is none other than Lakmé. Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from the early 80’s. Lakmé also understands the importance of maintaining and accentuating a women’s natural beauty, for this it has introduced a range of skincare products from 1987.

From our Range

Lakme Enrich Lip color Lakme truwear nail color Lakme Mattifying Range

Lakme Peach Milk Moisturizer

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Based on breakthrough scientific research on skincare from Unilever, Fair & Lovely Fairness Cream gives you unmatched radiant fairness in just 4 weeks.World's number 1 fairness cream now redefines the route to fairness with the new advanced Multivitamin Fairness and Nourishment formula. The cream gives total fairness in four weeks that rivals the best professional beauty treatment, but without bleach or harmful chemicals that can damage skin.

From our range

Multivitamin Ayurvedic Skin Clarity Menz Active

After years of experiments and clinical studies, Unilever Hair care experts have developed a new all-round solution for treating Dandruff.Clear is the No 1* anti-dandruff shampoo in the country. The new Clear gives unbeaten dandruff protection and starts to get rid of dandruff from the first wash and with regular use, prevents it from ever coming back. In addition to its anti-dandruff properties, Clear has patented vita-ace technology that nourishes the scalp. Clear also features a conditioning system comparable to any other leading shampoo. Clear conditions the hair and ensures it remains soft.

From our range

  Clear Hair Fall Defense Clear Ice Cool Clear Active Care Clear Extra

Strength Clear Men Styl-Express Clear Men ActivSport Clear Hair Oil

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At any age, at any time, no matter what your skin need, the Vaseline skin care team wants everybody to be able to enjoy great, healthy skin everyday. In 1869, Robert Chesebrough, a dispensing chemist, discovered something amazing. He discovered a 100% natural product, rich in minerals from deep within the earth yet totally pure, which had remarkable healing properties when applied to cuts, burns and abrasions of the skin. That product was Vaseline. 

From our range

Vaseline petroleum jelly Total Moisture Body Lotion

Originally launched in the Netherlands in 1956, Sunsilk provides real solutions to all women's everyday hair needs in 80 countries around the globeDifferent Sunsilk for different hair needs

Black Shine Hair Fall Solution Soft and Smooth Anti Dandruff Damage Repair

From our range

Black Shine Anti-Dandruff Soft and Smooth Damage Repair

Hairfall Solution Hair Fall Solution Conditioner Hairfall Solution Treatment Damage Repair Leave-on

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Washing and caring for your clothes is a constant challenge. Luckily, Surf excel is always up to the job.Surf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.

From our range 

Surf excel Pack Surf excel Mini

Used by more than 94% households, Wheel has been a trusted laundry partner of housewives in Bangladesh for over 40 years.The largest laundry brand in Bangladesh, Wheel has always been focused in making laundry a pleasurable and delightful experience for the housewives. Based on its years of understanding of its consumers and huge experience in laundry, Wheel has been continually improving its formulation and form to suit the modern day users.

Our Range

Wheel Laundry Soap Wheel Washing Powder Wheel Power White.

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Getting the girl has never been easier, thanks to the AXE effect. As devoted users know, women can’t resist ANYONE wearing those great fragrances!Axe started its journey in 1983 in France and has had left its footprints in all the countries it has been launched in. Now the Bangladeshi guys can get the exciting fragrances right when they need it. The new body spray applicator from Axe mean more spray per click and hence more girls than ever before.

Range of Axe

Axe Click Axe Pulse Axe Vice Axe Dark Temptation

Only the best tea leaves go into Lipton teas. We source our tea leaves from around the world and expertly blend them so you can enjoy a premium tea experience.These are the suitable time where you can drink it:Get good manner, be the best guest, Reception drinks, Napkins, Place settings, After dinner, Thank-you notes, Take the strain out of cleaning up

Vim has brought a revolution in kitchen management in Bangladeshi households. Since its launch in 1987, Vim has been synonymous with sparkling clean dishes.Offering a more hygienic and effective cleaning solution for housewives depending on domestically made ash,  the Vim dishwash powder was first introduced in 1987.  It is a tough abrasive, multipurpose cleaner in powder form that leaves kitchenware beautifully clean and also works on a number of other surfaces.From our range

Vim Bar Vim Powder Vim Liquid

Some Guide line for fitness of Unilever Brushing tips Taking care of your teeth

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Flossing tips Hair health check De-tangle Brush & comb moderately  Use a conditioner regularly Go easy when drying your hair  If you must straighten your hair, use irons by sunsilk Pump up the volume Keep out of the sun  Eat a nutritionally balanced diet 

Marketing Strategy of Bangladesh

Increasing competition and the advent of modern trade has compelled customer management to shift from "Traditional Sales" to "Trade Marketing". With more trade sophistication, the role of Customer Development is evolving into Relationship Marketing where Channel Development, Merchandising, and Distributor Development play a crucial part in keeping the company ahead of competition and in outpacing market change. For customer development one needs: 

Great passion to achieve targets. Very strong people management skills, good analytical ability. Strong customer orientation and the ability to develop action plans that can meet both the

needs of our customers and the business. Real enthusiasm and the pace for competitiveness at retail. Practical creativity that focuses on results. Real drive to lead a team. Willingness to work anywhere in Bangladesh.     

Constantly challenging & exciting in Bangladesh

Distribution plays an essential role in delivering sales and promotions activities planned for our customers. In an effort to outpace the competitors at the market place, evolving relationships with retailers make Distribution constantly challenging and exciting.For Supply Chain you need the following skills:

A high level of numeric proficiency and strong analytical ability Strong Negotiation skills Relationship and alliance management skills An entrepreneurial approach to the innovation and cost saving opportunities in supply

markets The ability to work with other business cultures, and to organize effective links between

them and our business     The key strategic driver Efficiency & outstanding service New technologies Cost effective quality products

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Constantly challenging & exciting Career in Brands Building the brand Understand consumer trends An exciting interaction with consumers Career in Customer Development Brands that meet people's needs Career in Customer Development

Career opportunities of Unilever in Bangladesh

Starting outMost career areas are open to graduates of any discipline, although there are some exceptions. If you know which area interests you, great – but it’s good to keep an open mind and find out about all the opportunities we offer.

Moving onAs an experienced professional, you'll want to see how we can meet your career aspirations and where you can best apply your skills and expertise. The information in this section will give you a taste of what we have - click on the links below.For getting Job they prefer:

Passion to win Working in Unilever Business focus Intellectual skills People skills Integrity Working with us People first Multi-local multinational Our principles

Career in FinanceFinance in Unilever Bangladesh Ltd. is about being "Partners in Value Creation": it's about seizing opportunities to create value and working with our business teams to set and deliver aggressive targets. For Financial management you need: 

Sound business awareness; the drive to ensure we get value for money, hit our financial targets and increase our profitability; a talent for seeing both detail and the bigger picture.

A pro-active approach to improving the business and the communication skills to win support for your ideas.

The personal commitment to obtain a professional accounting qualification, if required, alongside your initial development programmed.  

Career in IT

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A career in IT at UBL gives you the opportunity to improve the way we do business.For information technology you need

The tenacity to use technology to create business change. Excellent communication, interpersonal and influencing skills. A highly logical approach to problem solving. The ability to understand technology and discuss IT with non-technical colleagues.  

Career in Supply ChainAs one of the world’s largest consumer goods companies, our supply chain management is one of the most advanced, efficient and challenging systems; from finding the raw materials to delivering our end product.For Supply Chain you need the following skills:

A high level of numeric proficiency and strong analytical ability Strong Negotiation skills Relationship and alliance management skills An entrepreneurial approach to the innovation and cost saving opportunities in supply

markets The ability to work with other business cultures, and to organize effective links between

them and our business.

Social activities of Bangladesh

Shada moner manushIn Bangladesh, there are people with hearts of gold, people we call ‘Shada Moner Manush’. These people have dedicated themselves to improving the lives of those around them, not for monetary gain or for political benefit but because they care.

These people have dedicated themselves to improving the lives of those around them because they care. Some have chosen to spread the light of education, some have been providing free health care to those in need and some have taken it upon themselves to increase the natural beauty and help improve the environment of Bangladesh.

Uttorone NariThe Fair & Lovely Uttorone Nari Program has brought the opportunities of computer education to girl students of economically weaker sectionsIn 2003, Fair & Lovely - the popular skin care cream in Bangladesh sponsored meritorious girl students from secondary school level to computer education from a world classcomputer training institute, spread out in various branches in all districts of the country. More than 1500 girl students were nominated throughout the country to be trained under this program. 

Working with SSKSUnilever came forward to support an institution that provides free primary education to children of lowest income families. There exist some institutions that provide education to these hapless children and one such organisation is Shathee Samaj

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Kalyan Samity (SSKS), an NGO working for the slum residents in the city’s posh residential area- Banani.This program includes:

Free evening school Getting more out of life Hygiene & health

Scholarships for higher educationFAL Foundation is providing higher education scholarships for women with the potential and passion for university education and a professional career.The scholarship program was one such initiative that supported the dreams of talented women from economically disadvantaged families.In the scholarship program FAL Foundation provides scholarship worth Taka 25,000 to female students to pursue 4 year under-graduate studies in the fields of Arts, Commerce, Science, Engineering, Higher Agro–Science, and Medicine. More than 2000 applications are received each year for this scholarship program.  

Empowering WomenIn Bangladesh, like many other developing countries, women facing the same poverty issues as men are subject to additional social and policy biases. For this, they remain backward in terms of education and economic independence. Therefore their need for a guide with a sincere mission to enhance the state of the Bangladeshi women is recognized by all quarters. 

Fair & Lovely FoundationKeeping this mind and women’s empowerment at the forefront, Fair & Lovely Foundation was set-up as a social initiative by Unilever Bangladesh Limited on 15 June 2004 under its leading skin care brand Fair & Lovely. The mission of the Foundation is to "Encourage economic empowerment of Bangladeshi women through information and resources in the areas of Education, Career and Enterprise" 

Lifebouy floating hospitalLaunched in 2002, the Lifebouy Friendship Hospital plies up and down the 'char' regions with a full team of medical experts and a well stocked dispensary providing free health services and health education.The hospital boat boasts an unprecedented array of on-board facilities, including 

a patient observation ward,  a gynecological and obstetrics room,  an antenatal check-up clinic a small surgery for minor operations,  a pathological lab, a dental surgery        

Health education

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In addition, the hospital has a dedicated health education team. The team is responsible for running much needed education programmes on basic health issues, such as nutrition, sanitation and safe motherhood. 

Unique impactThe floating hospital really is unique and its impact across the char regions is difficult to fully appreciate. To date, over 200,000 char-dwellers have had access to the hospital’s free health services - many of whom have never had any kind of formal medical attention in their lives. The hospital’s team of health professionals immunised 17,500 children against common water-born illnesses and other diseases

WEALTH ProgramIn its maiden programme entitled "WEALTH" in 2004, the Fair & Lovely Foundation trained 310 women in 9 districts across the country. Initially, women with small businesses or at least the aspiration to start something on their own were selected for the training. The 11-day long project was divided into two parts. First five days’ training consisted of business management while the next six days were dedicated to practical hands-on training.

Vocational training Courses offered for the participants included :

Mini garments and tailoring Pickle Making Handicrafts Floriculture and Nursery Food processing Pottery  Poultry Farming                       

Providing for a familyMrs. Aleya is a mother of three who had to provide for her family when her husband suddenly passed away. With the help of her brothers she bought a sewing machine.  The WEALTH program trained her to set up a mini garments and tailoring shop and she now has an income of US$ 400 a month, whilst employing 15 other women.

Health awarenessFacing the major challenge of communicating to consumers across Bangladesh, our health brands Lifebouy and Pepsodent initiated health awareness campaigns that have brought the message of healthy living to millions of people.

Achievement of Unilever in Bangladesh

Unilever Bangladesh set itself at an exemplary position in the country as an imitable leader in the area of corporate engagement in social development. Recently, Unilever Bangladesh was honored with a national level CSR award organised by Standard Chartered Bank and the Daily Financial Express.

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Unilever Bangladesh Limited (UBL) has received an award from the Standard Chartered Financial Express joint CSR recognition initiative for its outstanding CSR contributions.UBL Initiatives such as the Lifebuoy Friendship Hospital have given critical help to the water-locked population of Bangladesh, while the Fair & Lovely Foundation has been instrumental in empowering women."Our voluntary activities in the areas of health and education are aimed at positively enriching society while bringing our brands to life for consumers."Over the past seven years, Unilever Bangladesh has led the way in terms of both corporate reputation and business results, with seven consecutive years of double-digit growth.In 2005, Unilever Bangladesh was one of only two Unilever businesses in Asia to cross the magical figure of 20% growth. An inspiring growth story and a great example of living through Vitality.

Role of Unilever of Bangladesh

The company helps people to feel good, look good and get more out of life by driving innovation in the area of food and health.

Innovation to feel good, look good & get more out of lifeThe Unilever Food and Health Research Institute supports Unilever to help people to feel good, look good and get more out of life by driving innovation in the area of food and health. We have based these nutrition benchmarks on established international dietary guidelines. We also use these benchmarks in our claims validation procedure that takes into account if a food promising a health benefit is contributing to a healthy diet.

Addressing vitality life goalsAs part of the Unilever Vitality Mission, we want to meet the everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life.  Our consumer insight group identified, in close co-operation with our marketing colleagues, 6 key consumer aspirations in the area of Vitality:

Feel Good Daily Be Healthy for Longer Achieve More Look Better Give Children a Good Start Be Free from Health Problems

All our innovations in the area of food and health are increasingly addressing one or more of these Vitality Life Goals.   

Making the healthy choice an easy choiceAt the Unilever Food and Health Research Institute we want to make the healthy choice an easy choice. This requires a thorough understanding of the real health issues for our consumers and technical solutions to deal with these. It also requires a deep consumer insight into consumer behavior, preferences and aspirations to turn these technical solutions into popular consumer products with appealing benefit claims.

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Unilever's contribution in Bangladesh

Unilever Bangladesh is one of the largest contributors to the government exchequer through duties, taxes and dividends. 72% of the company’s value addition is distributed to the Government of Bangladesh. 

Our operations provide employment to over 10 000 people through factories, dedicated distributors and exclusive suppliers.             

Improving the quality of lifeWhether through better hygiene, relief from daily chores or a refreshing cup of tea, our brands have raised the quality of life in Bangladesh. Through innovations and our relentless pursuit of efficiencies we constantly seek to add value to our consumers.

Business of fulfilling dreamsThe diversity of our brand portfolio poses a unique challenge to understand consumers with varied background, education, income and lifestyle. We extensively use market research to understand consumer trends and complement that with insights from direct consumer contacts.90% of Bangladeshi households use one or more of our products.

Aspiration beyond meansResponding to the aspirations of millions of people living with less than a dollar a day, Unilever Bangladesh pioneered the introduction of sachet or mini packs of fast moving consumer goods for the consumers in Bangladesh.

Adding value through innovationHarnessing consumer insight is the beginning of an intensive process of developing brands and products that fulfill the unique needs of Bangladeshi consumers. This has led to the development of products in categories such as Detergent powders, Dishwash Bar, Face wash, Deodorants, etc enriching the lives of Bangladeshis.

Adding Vitality to LifeUnilever's mission is to add Vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth.

Creating a better lifeTogether, Lifebouy and Pepsodent have been instrumental in bringing the message of a better lifestyle, free from germs and associated trauma, to millions of people across Bangladesh.

Supplementary educationUBL, through its Fair and Lovely (FAL) Foundation sponsored the implementation of a supplementary education program in a remote village in Bangladesh

Promoting equal opportunitiesFaria Lara Foundation is a voluntary organistion working in the remote village of Halta Dawatala in Bamna Upozila, Barguna District, in the south of the country.  FAL Foundation came forward to work with this organisation to assist semi-urban female students to acquire spoken/written English and basic Computer skills after their SSC Exam and help them to compete with their urban peers.

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Three month training programmeUnder this project 40 female SSC students from 16 secondary institutions in the district went through a three-month training program on basic computer skills, spoken and written English. The courses were conducted by Certified IT professionals and English language professors

Education for allDhaka city is a fast paced metropolis where the rich and poor co-exist. Given the need for income support most children of lowest income families in the capital city miss out the opportunity to go to school.

ConclusionOver the the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people. Over 90% of the country’s households use one

or more of our products. Manufacturer of leading brands, including Fair & Lovely and Lipton Tea. Our brands help people to look good, feel good and get more out of life. Celebrating life for over 40 years in Bangladesh and today, a company bringing world class consumer products to millions of people in the country we are Unilever Bangladesh. Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people. Over 90% of the country’s households use one or more of Unilever's products. Unilever has an Innovation Management Process where every new idea goes through four different phases: 1. Idea: This is the stage where new product ideas and concepts are tested/evaluated 2. Feasibility: At this stage the product mix (formulation, packaging etc.) is locked 3. Capability: Communication campaign is developed and tested 4. Launch: The product is launched and monitored. So We can be said it is one of the largest company all over the world.