Unethical Mobile VAS implications & solutions

Unethical VAS Wrong practices ,Implications & right measures

Stealing money from consumer Pocket VAS Companies are stealing money from

consumer pocket

The consumers is helpless

Customer services of Telecom Operators

&TRAI inefficient to plug these GAPS.

Instead of Protecting consumers and interests the Managers are

Protecting Revenues

Back end Manipulation of Numbers and balance

deduction from consumer recharge amount.

Micro charging,Step pricing and Charging,

Low Exit options,Enabling services from back end

Indian consumers are forced to take subscription based services

( Almost all of such services)

What are these Wrong practices ???

Why this is happening ??? Multiple reasons

Low Revenue shares to VAS companies by Operators.

Virtually no promotional budgets with VAS companies to establish brands and services.

Plenty of services and limited promotional Channels

Promotions Controlled by Telecom operators

Ignoring the wrong practices by VAS companies

Who is getting Affected ???End Consumers

Do not eat their hard earned bread

Consumers will stop using the services due to these unethical

practices.

Wrongful deduction of Wallpapers download will force them to exit of

out the GPRS /3G services on phone.

Others will stop keeping balance on Phone. They will recharge only

when necessary.

Implication Consumers are Forced to EXIT out of VAS

You can’t keep the EXIT Door Closed for

Consumers.

They will churn and churn faster from the service and later the

network

High Churn

Everyone’s revenues will Jump down Drastically

But that shouldn’t be the immediate concern The concern is to protect the consumer interest

Revenues will Rise as well, but will take time

You will have to Take The Right

Steps

Revenues will fall and then Rise steeply once

the faith of the consumers is restored.

Build Faith Build Faith and Trust

Right Revenue Shares to the partner will solve 80% of

the problems

Will help VAS companies to establish their brand and services independently of

Operators

Value VAS Companies as Partners, Telecom Operators need to take care of partner as well

VAS Companies Pay for the reach but don’t get paid for Innovation, value additions, Marketing, Brand building

and other important tools of success.

Distribution/Reach for any service cannot be treated so

costly.

VAS Companies leverage Telecom Operator reach to consumers

VAS Companies should also get more ethical and stop putting load on revenue

giving consumers.

Stop Wrong practices

Win consumer back with Innovation and Service

measures.

Together everyone can create a happy customer experience

All this will attract

consumer back on VAS

services

Let’s connect Your thoughts are welcome

Chandan MishraWireless Telecom professional

New Delhi - Indiahttp://in.linkedin.com/in/chandanmishra

mishrachandank@hotmail.com

https://www.facebook.com/groups/VASContent/

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