Understanding Digital Marketing

UNDERSTANDING

DIGITAL MARKETING

INTRODUCTION

Simply put, the term digital marketing refers to the use of digital tools to achieve marketing goals.

Digital Marketing is like playing chess, so many are playing, but very few are good at it.

HOW TO PLAY DIGITAL MARKETING WELL?

Do what you do so well that they will want to see it again and bring their friends.

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” Walt Disney

UNDERSTAND & SEGMENT

Developing an understanding of your audience is one of the

fundamental steps towards building a successful

digital marketing campaign.

BUILD AN AMAZING WEBSITE Your website is supposed to be the hub of your digital marketing, so build it accordingly.

AMAZING WEBSITE?

Well-designed

User-friendly Optimized for Search Responsive Socially

Integrated Powerful Content

CHARACTERISTICS OF AN AMAZING WEBSITE

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Website navigation should be simple and smoot, making it easier for visitors to get their desired information

A clear and enticing CTA coupled with conspicuous contact information will help you convert visitors

Interactive images, videos, infographics, engaging content are some of the ingredients of modern sites

1KEY ELEMENTS

Make sure that it is easy for your customers and search engines to find your website. Optimizing a website for search engines can dramatically increase the number of visitors.

SEO PLAYS A CRITICAL PART

ESSENTIAL SEO STRATEGIES

Develop a content strategy focused on your keywords Generate backlinks through content marketing

Site should be optimized for mobile and so the content Use long-tail keywords Always follow the ethical SEO practices

Incorporate voice search in your SEO strategy

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CONTENT BUILDS BRANDSContent is one of the most powerful tools that has the potential to build your brand. Build your foundations on solid content.

Content will keep playing the role of a king in the world of digital marketing. Make sure that your content is personalized, engaging, and full of value.

“Content is King” ----Bill Gates

DO NOT FORGET IF CONTENT IS KING, THEN DISTRIBUTION IS QUEEN..

Make a good use of your content by sharing it on relevant channels. This is called content marketing.

PAID SEARCH CAN HELP BOOST SALES

There are several paid techniques to boost sales instantly. Paid search is good for sales-oriented businesses. PPC is one of the platforms where you can set up an advertising campaign.

TIPS TO SET UP PAID SEARCH MARKETING• Learn how PPC works • Define your conversion goals • Select a platform • Keyword research is important • Adjust your budget • Write compelling ad copy • Landing pages should be relevant • Keep testing & optimizing

SOCIAL MEDIA IS IMPERATIVE

The integration of social media in all of your digital marketing activities will help you boost engagement. Use it to build long-lasting relationships with your customers.

ABOUT US

Is an Edmonton-based full-service digital marketing agency which has been serving and helping businesses achieve their marketing and sales goals for more than a decade.

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CORPORATE BRANDINGWEB DEVELOPMENTSEO & CONTENT MARKETING

OUR SERVICES SOCIAL MEDIA MANAGMENTDIGITAL ADVERTISINGCUSTOM SOLUTIONS

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NEED HELP TO SET UP DIGITAL MARKETING STRATEGY?

Give us a quick call! DIAL: 1-844-77-REACH (73224)

Scotia Place 10060 Jasper Ave, Tower 1, Suite 2020

Edmonton, AB T5J 3R8

www.reachfirst.com