UNDERSTANDING DIGITAL MARKETING
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UNDERSTANDING
DIGITAL MARKETING
INTRODUCTION
Simply put, the term digital marketing refers to the use of digital tools to achieve marketing goals.
Digital Marketing is like playing chess, so many are playing, but very few are good at it.
HOW TO PLAY DIGITAL MARKETING WELL?
Do what you do so well that they will want to see it again and bring their friends.
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” Walt Disney
UNDERSTAND & SEGMENT
Developing an understanding of your audience is one of the
fundamental steps towards building a successful
digital marketing campaign.
BUILD AN AMAZING WEBSITE Your website is supposed to be the hub of your digital marketing, so build it accordingly.
AMAZING WEBSITE?
Well-designed
User-friendly Optimized for Search Responsive Socially
Integrated Powerful Content
CHARACTERISTICS OF AN AMAZING WEBSITE
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Website navigation should be simple and smoot, making it easier for visitors to get their desired information
A clear and enticing CTA coupled with conspicuous contact information will help you convert visitors
Interactive images, videos, infographics, engaging content are some of the ingredients of modern sites
1KEY ELEMENTS
Make sure that it is easy for your customers and search engines to find your website. Optimizing a website for search engines can dramatically increase the number of visitors.
SEO PLAYS A CRITICAL PART
ESSENTIAL SEO STRATEGIES
Develop a content strategy focused on your keywords Generate backlinks through content marketing
Site should be optimized for mobile and so the content Use long-tail keywords Always follow the ethical SEO practices
Incorporate voice search in your SEO strategy
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CONTENT BUILDS BRANDSContent is one of the most powerful tools that has the potential to build your brand. Build your foundations on solid content.
Content will keep playing the role of a king in the world of digital marketing. Make sure that your content is personalized, engaging, and full of value.
“Content is King” ----Bill Gates
DO NOT FORGET IF CONTENT IS KING, THEN DISTRIBUTION IS QUEEN..
Make a good use of your content by sharing it on relevant channels. This is called content marketing.
PAID SEARCH CAN HELP BOOST SALES
There are several paid techniques to boost sales instantly. Paid search is good for sales-oriented businesses. PPC is one of the platforms where you can set up an advertising campaign.
TIPS TO SET UP PAID SEARCH MARKETING• Learn how PPC works • Define your conversion goals • Select a platform • Keyword research is important • Adjust your budget • Write compelling ad copy • Landing pages should be relevant • Keep testing & optimizing
SOCIAL MEDIA IS IMPERATIVE
The integration of social media in all of your digital marketing activities will help you boost engagement. Use it to build long-lasting relationships with your customers.
ABOUT US
Is an Edmonton-based full-service digital marketing agency which has been serving and helping businesses achieve their marketing and sales goals for more than a decade.
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CORPORATE BRANDINGWEB DEVELOPMENTSEO & CONTENT MARKETING
OUR SERVICES SOCIAL MEDIA MANAGMENTDIGITAL ADVERTISINGCUSTOM SOLUTIONS
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NEED HELP TO SET UP DIGITAL MARKETING STRATEGY?
Give us a quick call! DIAL: 1-844-77-REACH (73224)
Scotia Place 10060 Jasper Ave, Tower 1, Suite 2020
Edmonton, AB T5J 3R8
www.reachfirst.com
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